Digital Marketing Specialist at Rigel Capital

Supported the development and execution of digital marketing strategies aligned with overall business and brand goals. Built a centralized dashboard to track KPIs across Google Ads, Meta Ads, and website performance. Increased Instagram followers by 50% and contributed to 20% sales growth in 2 months through a targeted content strategy. Doubled ROAS for one brand by implementing a full-funnel paid advertising strategy. Created SEO-optimized blog content to strengthen website authority and support organic traffic growth.

Team Lead (Part-time) – Full Stack Digital Marketing Program at EvoU Online Learning Academy

Supported students’ self-development through mentoring, guidance, and sharing peer-to-peer results. Led group projects, guiding students through creating a landing page, marketing analytics, Meta and Google leads, and SEO strategies. Provided regular feedback to student learning and development in digital marketing.

Growth Lead at MGD Digital Marketing Consultant

Led and mentored a team of 3, fostering growth & development. Developed and implemented digital marketing strategies that propelled client revenue growth. Earned ROAS 12 for hijab apparel brand using Meta Ads (Website), ROAS 50 using Meta Collaborative Ads on Shopee, and ROAS 30+ using TikTok Ads (hijab apparel industry).

Growth Strategist at MGD Digital Marketing Consultant

Planned and executed digital advertising campaigns for SME brands. Achieved ROAS 27 (shoes), 40 (hijab), 11 (TikTok); managed online media budgets and optimized full-funnel campaigns across Meta, Shopee, Lazada, and Google; developed performance marketing strategies and reporting.

Campaign Optimizer at MGD Digital Marketing Consultant

Worked on L'Oreal CPA campaigns with Wave Maker; ran CPA ads on Meta, Shopee, Lazada, Google for SMEs; brand performance digital marketing (freelance). Style Tribute (pre-loved luxury fashion marketplace). Created campaign plans, optimized ad performance, and delivered bi-weekly reports; proposed creatives based on performance data, competitor research, and client goals.