Senior Art Director and Graphic Designer with 10+ years of experience creating compelling, high-impact visual work across branding, digital, editorial, and marketing campaigns. I specialize in translating ideas into thoughtful, visually refined design that connects with audiences and elevates brands. My background spans in-house, agency, and freelance work, partnering with startups, established businesses, and Fortune 500 clients to deliver everything from brand identity systems and campaign creative to presentations, packaging, and content design. I bring a strategic mindset to every project—balancing concept, storytelling, and execution to produce work that is both beautiful and effective. Known for strong collaboration and a calm, solutions-oriented approach, I manage projects end-to-end—from concept through final delivery—while maintaining a high level of craft and attention to detail. Whether you need a polished pitch deck, a cohesive brand refresh, or engaging marketing assets, I bring clarity, creativity, and reliability to every engagement.

Elizabeth Balber

Senior Art Director and Graphic Designer with 10+ years of experience creating compelling, high-impact visual work across branding, digital, editorial, and marketing campaigns. I specialize in translating ideas into thoughtful, visually refined design that connects with audiences and elevates brands. My background spans in-house, agency, and freelance work, partnering with startups, established businesses, and Fortune 500 clients to deliver everything from brand identity systems and campaign creative to presentations, packaging, and content design. I bring a strategic mindset to every project—balancing concept, storytelling, and execution to produce work that is both beautiful and effective. Known for strong collaboration and a calm, solutions-oriented approach, I manage projects end-to-end—from concept through final delivery—while maintaining a high level of craft and attention to detail. Whether you need a polished pitch deck, a cohesive brand refresh, or engaging marketing assets, I bring clarity, creativity, and reliability to every engagement.

Available to hire

Senior Art Director and Graphic Designer with 10+ years of experience creating compelling, high-impact visual work across branding, digital, editorial, and marketing campaigns. I specialize in translating ideas into thoughtful, visually refined design that connects with audiences and elevates brands.
My background spans in-house, agency, and freelance work, partnering with startups, established businesses, and Fortune 500 clients to deliver everything from brand identity systems and campaign creative to presentations, packaging, and content design. I bring a strategic mindset to every project—balancing concept, storytelling, and execution to produce work that is both beautiful and effective.
Known for strong collaboration and a calm, solutions-oriented approach, I manage projects end-to-end—from concept through final delivery—while maintaining a high level of craft and attention to detail. Whether you need a polished pitch deck, a cohesive brand refresh, or engaging marketing assets, I bring clarity, creativity, and reliability to every engagement.

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Language

English
Fluent

Work Experience

Art Director at Matter
May 1, 2021 - January 1, 2026
Led art direction and photoshoot production for editorial content across Savory Magazine and Fresh Magazine. Directed creative strategy and visual direction for digital platforms, including website content and social media channels. Conceived and directed a high-engagement social media campaign, leveraging existing content and interactive voting to increase repeat visits and digital engagement. Developed detailed photo briefs and visual concepts for shoots, integrating AI tools to improve efficiency. Managed cross-functional teams of photographers, stylists, and graphic designers to deliver high-quality content. Led client presentations and creative reviews, ensuring alignment with brand vision and marketing objectives.
Art Director at Farmasi
November 1, 2020 - May 1, 2021
Led art direction and brand localization for a cosmetics and wellness brand’s US market launch, adapting visual content to align with regional expectations. Directed the end-to-end redesign of the primary product catalog, establishing a new visual language used across future marketing materials. Designed and produced high-volume email campaigns and conversion-focused landing pages that aligned with the brand identity and supported ongoing marketing initiatives.
Freelance Art Director at Brooklyn Roasting Company
May 1, 2020 - April 1, 2021
Worked directly with the owner to redesign and refine the website visuals, ensuring a cohesive brand identity. Art directed and designed retail packaging, using color systems and layout hierarchy to communicate product origin, variety, and brand storytelling. Created custom packaging label designs for retail partners, adhering to multiple brand guidelines while delivering differentiated visual solutions.
Art Director at Brown Harris Stevens
November 1, 2019 - November 1, 2020
Art directed and designed real estate marketing collateral, including property-focused email campaigns, multi-listing newsletters, and print catalogs showcasing high-end listings. Led visual direction for digital and social media campaigns, delivering on-brand creative across email marketing, social platforms, and print materials. Developed custom logos and personal branding for individual agents, creating distinctive visual identities for cross-touchpoint use.
Freelance Art Director at New York (Freelance)
January 1, 2009 - January 1, 2019
Provided art direction and design services for national clients, including marketing campaigns, digital publications, websites, editorial design, brand identity, and photo shoots. Led a complete redesign of Westfield Style, a custom-published fashion magazine, and directed art, design, and marketing for Daily T Golf, NY Real Estate, Junior Baseball Magazine, and more. Modernized brand visuals for Uncle Ben's and led a 300-page RAND Publications book from concept to publication.
Art Director at Goodman Media Group
January 1, 2007 - January 1, 2009
Redesigned departments and features for consumer fitness and food magazines, improving visual consistency and reader engagement. Art directed food, fitness, fashion, and still life photo shoots, managing photographers, budgets, and production from concept to delivery. Recruited and managed illustrators and editorial interns. Designed marketing and promotional materials and web content for all publications. Mentored junior designers and team members.
Art Director at Platinum Magazine
January 1, 1999 - January 1, 2001
Created a striking new look for the publication, resulting in increased circulation, revenue, and newsstand distribution.
Art Director at Scholastic
January 1, 1992 - January 1, 1999
Executed custom publishing campaigns for clients of Scholastic Marketing Partners, the custom publishing arm of Scholastic. Collaborated with Fortune 500 clients including Nickelodeon, Paramount, the US Armed Forces, Visa, Fujifilm, Quaker Oats, Georgia-Pacific, McDonald’s, the State of Florida, and the USDA.

Education

BFA at New York University
September 7, 1987 - May 29, 1987

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Real Estate & Construction, Professional Services, Retail, Education, Software & Internet