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I’m a marketing professional passionate about turning insights into meaningful stories that drive real results. With a degree in Business Administration from METU and a Master’s in Data-Driven Marketing at NOVA IMS, I blend strategic thinking with creative execution — crafting marketing that connects logic, emotion, and measurable growth. I’ve led corporate communication and customer experience projects at Anadolu Sigorta, transforming data and feedback into clear, empathetic brand messaging. At the same time, I’ve built handmade lifestyle brands that merge storytelling, design, and marketing into authentic connections. I believe the best marketing happens where emotion meets analytics — when creativity is guided by data and every idea serves a human purpose. That’s where I do my best work.…I’m a marketing professional passionate about turning insights into meaningful stories that drive real results. With a degree in Business Administration from METU and a Master’s in Data-Driven Marketing at NOVA IMS, I blend strategic thinking with creative execution — crafting marketing that connects logic, emotion, and measurable growth. I’ve led corporate communication and customer experience projects at Anadolu Sigorta, transforming data and feedback into clear, empathetic brand messaging. At the same time, I’ve built handmade lifestyle brands that merge storytelling, design, and marketing into authentic connections. I believe the best marketing happens where emotion meets analytics — when creativity is guided by data and every idea serves a human purpose. That’s where I do my best work.

EBRU AKÇAL

Marketing Strategist, Digital Marketer, Marketing Analyst, +4

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I’m a marketing professional passionate about turning insights into meaningful stories that drive real results. With a degree in Business Administration from METU and a Master’s in Data-Driven Marketing at NOVA IMS, I blend strategic thinking with creative execution — crafting marketing that connects logic, emotion, and measurable growth. I’ve led corporate communication and customer experience projects at Anadolu Sigorta, transforming data and feedback into clear, empathetic brand messaging. At the same time, I’ve built handmade lifestyle brands that merge storytelling, design, and marketing into authentic connections. I believe the best marketing happens where emotion meets analytics — when creativity is guided by data and every idea serves a human purpose. That’s where I do my best work.…I’m a marketing professional passionate about turning insights into meaningful stories that drive real results. With a degree in Business Administration from METU and a Master’s in Data-Driven Marketing at NOVA IMS, I blend strategic thinking with creative execution — crafting marketing that connects logic, emotion, and measurable growth. I’ve led corporate communication and customer experience projects at Anadolu Sigorta, transforming data and feedback into clear, empathetic brand messaging. At the same time, I’ve built handmade lifestyle brands that merge storytelling, design, and marketing into authentic connections. I believe the best marketing happens where emotion meets analytics — when creativity is guided by data and every idea serves a human purpose. That’s where I do my best work.

Available to hire

Lisbon, Portugal

I’m a marketing professional passionate about turning insights into meaningful stories that drive real results.

With a degree in Business Administration from METU and a Master’s in Data-Driven Marketing at NOVA IMS, I blend strategic thinking with creative execution — crafting marketing that connects logic, emotion, and measurable growth.

I’ve led corporate communication and customer experience projects at Anadolu Sigorta, transforming data and feedback into clear, empathetic brand messaging. At the same time, I’ve built handmade lifestyle brands that merge storytelling, design, and marketing into authentic connections.

I believe the best marketing happens where emotion meets analytics — when creativity is guided by data and every idea serves a human purpose.
That’s where I do my best work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Turkish

Fluent

English

Advanced

Portuguese

Beginner

Work Experience

Customer Experience Associate Specialist at Anadolu Insurance Company

September 1, 2025 - October 13, 2025

Created customer journey maps for purchase and claims processes; defined the tone of communication for customers and ensured consistency; monitored metrics such as NPS, CSAT, and CES; prepared monthly reports on customer complaints and requests, following actions taken after reporting; digitized claims processes and participated in loyalty program projects (e.g., reward points) through user testing.

Project Controller at MAN Truck & Bus

January 1, 2024 - October 13, 2025

Developed and updated business cases for product decisions; implemented measures to achieve revenue and cost targets; represented the finance function in the project core team.

Sales Development Specialist at Vestel Trade Company

October 1, 2022 - October 13, 2025

Managed alignment between the company's services with needs, trends, and preferences of assigned markets and market segments; managed the sales & marketing strategy for the Vesplus brand; worked with our business specialist developing the end-to-end strategy and business plan; analyzed sales performance to drive product direction & strategy quantitatively; developed B2B marketing strategies and cooperation opportunities with companies after sales operations.

Marketing Trainee (Part Time) at Buyutech

July 1, 2020 - October 13, 2025

Marketing trainee supporting campaigns, market research and analytics.

Consultancy Intern at Portakal Technology

August 1, 2019 - October 13, 2025

Assisted consultancy projects and client support; conducted market research.

Customer Experience Associate Specialist at Anadolu Insurance Company

September 1, 2025 - October 13, 2025

Creating customer journey maps for purchase and claims processes and developing solutions for pain points. Defining the tone of communication for customers and ensuring its consistency. Monitoring metrics such as NPS, CSAT, and CES. Preparing monthly reports on customer complaints and requests, following actions taken after reporting. Digitizing claims processes and participating in loyalty program projects, such as reward points, by taking part in user testing.

Project Controller at MAN Truck & Bus

January 1, 2024 - October 13, 2025

Development and ongoing updating of business cases for product decisions. Implementation of measures to achieve revenue and cost targets. Representing the finance function in the project core team.

Sales Development Specialist at Vestel Trade Company

October 1, 2022 - October 13, 2025

Managing the ongoing alignment between the company's services with the needs, trends, and preferences of assigned markets and market segments. Managing the sales & marketing strategy for complementary product brand "Vesplus". Working with our business specialist developing the end-to-end strategy and business plan. Analyzing sales performance to drive product direction & strategy quantitatively. Developing B2B marketing strategies and cooperation opportunities with companies after sales operations.

Part Time Marketing Trainee at Buyutech

July 1, 2020 - October 13, 2025

Assisted marketing campaigns, conducted market research, and supported digital content creation during a part-time marketing trainee role.

Consultancy Intern at Portakal Technology

August 1, 2019 - October 13, 2025

Supported technology consultancy projects, performed market analyses, data gathering, and assisted client deliverables.