hej, I’m a digital designer based in Stockholm, working across UX, UI, and web, currently freelancing. For several years, I’ve worked hands-on with a live platform — across e-commerce, donation and payment flows, content, SEO, and conversion. I’ve also built products from scratch and redesigned apps and websites. I focus on simplifying complex things and improving how they perform over time. I like being close to both the details and the bigger picture, and I’m used to working independently as well as closely with developers to bring ideas into reality. I recently completed the UX Design Certificate at UC San Diego. If this sounds relevant, feel free to reach out — I’d be happy to tell you more or jump on a quick call. I’m currently open to new projects and opportunities. /Emelie

Emelie Berg

PRO

hej, I’m a digital designer based in Stockholm, working across UX, UI, and web, currently freelancing. For several years, I’ve worked hands-on with a live platform — across e-commerce, donation and payment flows, content, SEO, and conversion. I’ve also built products from scratch and redesigned apps and websites. I focus on simplifying complex things and improving how they perform over time. I like being close to both the details and the bigger picture, and I’m used to working independently as well as closely with developers to bring ideas into reality. I recently completed the UX Design Certificate at UC San Diego. If this sounds relevant, feel free to reach out — I’d be happy to tell you more or jump on a quick call. I’m currently open to new projects and opportunities. /Emelie

Available to hire

hej,

I’m a digital designer based in Stockholm, working across UX, UI, and web, currently freelancing.

For several years, I’ve worked hands-on with a live platform — across e-commerce, donation and payment flows, content, SEO, and conversion. I’ve also built products from scratch and redesigned apps and websites.

I focus on simplifying complex things and improving how they perform over time. I like being close to both the details and the bigger picture, and I’m used to working independently as well as closely with developers to bring ideas into reality.

I recently completed the UX Design Certificate at UC San Diego.

If this sounds relevant, feel free to reach out — I’d be happy to tell you more or jump on a quick call. I’m currently open to new projects and opportunities.

/Emelie

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Swedish
Fluent

Work Experience

Website Manager at Operation Smile Sweden
January 1, 2018 - Present
Led the Swedish platform's digital transformation; improved user flows, accessibility, and engagement; led UX/UI improvements across donation and e-commerce flows; designed prototypes and responsive layouts in Figma and Adobe XD; improved accessibility, SEO, and site performance through data-driven iteration; collaborated with developers and global teams to align UX and brand strategy.
Web Editor at Operation Smile Sweden
August 21, 2017 - September 3, 2018
Updated and optimized site layout, navigation, and on-page SEO. // Designed visuals and templates following accessibility and brand standards.
Freelance Web & Graphic Designer at Self Employed
January 2, 2017 - December 18, 2017
Designed responsive websites, UI components, and brand assets for small business clients. // Delivered user-centered solutions combining UX principles with visual design best practices.
Freelance UX Designer at Self Employed
January 5, 2026 - Present
Freelance UX/UI Designer focused on simplifying complex experiences and designing intuitive, user-friendly solutions for real-world use.

Education

UX Design Certificate at UC San Diego Extended Studies
January 11, 2030 - March 26, 2026
Mediatechnics at Södertörn University
January 4, 2016 - June 13, 2016
Web Production, Media Design, Interaction Design, Media & Communication
BA in Human Rights at University College Stockholm
August 5, 2013 - June 26, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Software & Internet, Healthcare, Education, Retail