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Hi, I’m Erin—a marketing communications professional with over 19 years of experience in B2B and B2C marketing across sectors including education, healthcare, wellness, finance, manufacturing, construction, and agriculture. I combine strategic insight with creative execution—leading cross-functional teams, building integrated campaigns, and driving growth through omnichannel strategies that strengthen brand integrity and stakeholder engagement. Alongside my marketing career, I’m a certified health coach with eight years of hands-on experience grounded in behavioral science and positive psychology. I’ve developed diabetes-focused coaching programs, delivered workshops and talks, and partnered with health tech and education organizations to inspire healthier, more balanced lifestyles. Committed to lifelong learning, I continue to upskill in health, wellness, and digital marketing to bring both practical expertise and compassionate leadership to every project.…Hi, I’m Erin—a marketing communications professional with over 19 years of experience in B2B and B2C marketing across sectors including education, healthcare, wellness, finance, manufacturing, construction, and agriculture. I combine strategic insight with creative execution—leading cross-functional teams, building integrated campaigns, and driving growth through omnichannel strategies that strengthen brand integrity and stakeholder engagement. Alongside my marketing career, I’m a certified health coach with eight years of hands-on experience grounded in behavioral science and positive psychology. I’ve developed diabetes-focused coaching programs, delivered workshops and talks, and partnered with health tech and education organizations to inspire healthier, more balanced lifestyles. Committed to lifelong learning, I continue to upskill in health, wellness, and digital marketing to bring both practical expertise and compassionate leadership to every project.

Erin Dolan

Content Creator, Marketing Strategist, Brand Designer, +2

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Hi, I’m Erin—a marketing communications professional with over 19 years of experience in B2B and B2C marketing across sectors including education, healthcare, wellness, finance, manufacturing, construction, and agriculture. I combine strategic insight with creative execution—leading cross-functional teams, building integrated campaigns, and driving growth through omnichannel strategies that strengthen brand integrity and stakeholder engagement. Alongside my marketing career, I’m a certified health coach with eight years of hands-on experience grounded in behavioral science and positive psychology. I’ve developed diabetes-focused coaching programs, delivered workshops and talks, and partnered with health tech and education organizations to inspire healthier, more balanced lifestyles. Committed to lifelong learning, I continue to upskill in health, wellness, and digital marketing to bring both practical expertise and compassionate leadership to every project.…Hi, I’m Erin—a marketing communications professional with over 19 years of experience in B2B and B2C marketing across sectors including education, healthcare, wellness, finance, manufacturing, construction, and agriculture. I combine strategic insight with creative execution—leading cross-functional teams, building integrated campaigns, and driving growth through omnichannel strategies that strengthen brand integrity and stakeholder engagement. Alongside my marketing career, I’m a certified health coach with eight years of hands-on experience grounded in behavioral science and positive psychology. I’ve developed diabetes-focused coaching programs, delivered workshops and talks, and partnered with health tech and education organizations to inspire healthier, more balanced lifestyles. Committed to lifelong learning, I continue to upskill in health, wellness, and digital marketing to bring both practical expertise and compassionate leadership to every project.

Available to hire

Hi, I’m Erin—a marketing communications professional with over 19 years of experience in B2B and B2C marketing across sectors including education, healthcare, wellness, finance, manufacturing, construction, and agriculture. I combine strategic insight with creative execution—leading cross-functional teams, building integrated campaigns, and driving growth through omnichannel strategies that strengthen brand integrity and stakeholder engagement.

Alongside my marketing career, I’m a certified health coach with eight years of hands-on experience grounded in behavioral science and positive psychology. I’ve developed diabetes-focused coaching programs, delivered workshops and talks, and partnered with health tech and education organizations to inspire healthier, more balanced lifestyles. Committed to lifelong learning, I continue to upskill in health, wellness, and digital marketing to bring both practical expertise and compassionate leadership to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing Project Manager at Vogelsang Ireland

January 1, 2014 - November 13, 2025

Collaborated with the Managing Director, sales team, and HQ marketing in Germany to develop and oversee annual marketing plans and budgets, ensuring cohesive brand integration and localized field marketing campaigns across Ireland. Designed and executed targeted campaigns to drive lead generation and brand awareness for new products through media relations, demonstrations, Teagasc partnerships, press events, YouTube, and podcasts. Increased lead generation by 50% via direct marketing, local events, telemarketing, and online advertising. Enhanced website performance with SEO, engaging content, and paid/organic traffic growth. Managed an omnichannel growth strategy and a content calendar for social media, blogs, and email campaigns to sustain on-brand communications.

Direct Marketing Manager at Vogelsang GMBH & CO. KG

January 1, 2022 - January 1, 2022

Led the rollout of a new CRM and CMS (HubSpot), overseeing the project lifecycle and stakeholder communications to transform online marketing. Managed global online direct marketing campaigns across 20 subsidiaries, driving MQL conversion and customer engagement. Collaborated with the German marketing team on webinars, online demonstrations, email automation, content marketing, and user-generated social media campaigns.

Health Coach at Crazy About Diabetes / Nutritious Mama (Ireland/International)

January 1, 2015 - November 13, 2025

Developed holistic mini retreats for individuals with diabetes, integrating mind map coaching, motivational interviewing, stress management, and balanced meals to support glucose management and wellbeing. Created two online wellness programs (T1D Empowerment and Sugar Reset). Delivered talks, podcasts, and collaborated with health tech partners, including a FreeStyle Libre Ambassador role with Abbott Diabetes Care. Engaged with schools for nutrition education and led community health workshops.

Farm Assistant at Dolan Farm

January 1, 2014 - January 1, 2014

Supported dairy farm operations including herd management, record-keeping, and pasture forecasting. Implemented a herd management program to optimize milk production, health tracking, and budgeting. Collaborated with Teagasc on biodiversity and sustainable farming practices; practiced self-sufficiency skills and documented farm experiences for a public blog.

Marketing Analyst at Humana

January 1, 2011 - January 1, 2011

Developed multichannel marketing strategies aligning Chicago operations with the corporate brand. Used quantitative and qualitative methods to measure initiative effectiveness and inform strategy. Led the Taste of Chicago sponsorship (2M+ impressions, 96 media placements) and managed charity programs across 8 markets. Improved the Marketing Initiative Tracker and Budget Analysis for data-driven decisions; supported OSF HealthPlans acquisition through strategic communications and broker/sales support.

Client Specialist at Kaplan Financial

January 1, 2008 - January 1, 2008

Collected and analyzed market research and performance metrics to inform outreach strategies. Piloted email campaigns, supported client retention efforts, and managed data for top clients (e.g., UBS, Merrill Lynch). Analyzed enrollment trends to support expansion decisions and trained team members on new systems.

Marketing/Advertising Specialist at Polynet Wash Systems

January 1, 2007 - January 1, 2007

Designed and executed marketing campaigns, built first Marketing Plan, and established relationship marketing programs. Coordinated conferences and events, leading to a 30% increase in sales and expanded brand visibility through joint ventures.