I’m Elaine Kennedy, a strategy and business development executive with a proven track record of helping companies define strategy, enter new markets, establish scalable business models, and grow revenue. I translate vision into actionable plans, recruit and coach high-performance teams, and routinely collaborate with executives at the board level to drive strategy and execution. My approach blends sharp business acumen with strategic insight and strong interpersonal skills to move ambitious initiatives forward. Over the years I have led cross-functional strategy engagements for cybersecurity, finance, and higher education organizations, shaping go-to-market plans, channel partnerships, and product differentiation. I’m known for facilitating candid, data-driven discussions, delivering detailed market analyses, and creating practical roadmaps that align stakeholders and deliver measurable results.…

Elaine Kennedy

I’m Elaine Kennedy, a strategy and business development executive with a proven track record of helping companies define strategy, enter new markets, establish scalable business models, and grow revenue. I translate vision into actionable plans, recruit and coach high-performance teams, and routinely collaborate with executives at the board level to drive strategy and execution. My approach blends sharp business acumen with strategic insight and strong interpersonal skills to move ambitious initiatives forward. Over the years I have led cross-functional strategy engagements for cybersecurity, finance, and higher education organizations, shaping go-to-market plans, channel partnerships, and product differentiation. I’m known for facilitating candid, data-driven discussions, delivering detailed market analyses, and creating practical roadmaps that align stakeholders and deliver measurable results.…

Available to hire

I’m Elaine Kennedy, a strategy and business development executive with a proven track record of helping companies define strategy, enter new markets, establish scalable business models, and grow revenue. I translate vision into actionable plans, recruit and coach high-performance teams, and routinely collaborate with executives at the board level to drive strategy and execution. My approach blends sharp business acumen with strategic insight and strong interpersonal skills to move ambitious initiatives forward.

Over the years I have led cross-functional strategy engagements for cybersecurity, finance, and higher education organizations, shaping go-to-market plans, channel partnerships, and product differentiation. I’m known for facilitating candid, data-driven discussions, delivering detailed market analyses, and creating practical roadmaps that align stakeholders and deliver measurable results.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Founder and President at Diventa Consulting LLC
December 29, 2007 - Present
Founder and President of a boutique consulting practice advising executives and boards on business development, marketing and strategy. Representative engagements include: Facilitation and management of multi-year global strategic planning process with board and executive leadership of leading cyber security professional association; Channel marketing and strategic alliance management for cyber security technology provider resulting in revenue growth through partners; Multi-year strategic planning engagement for leading media publication in higher education resulting in a profitable growth strategy and executive team alignment.
Director, eBusiness Strategy and Market Development at Fannie Mae
September 1, 2003 - September 5, 2007
Transformed a team of business analysts into a go-to-market planning and channel management resource. Developed a market-driven solution marketing process to support launch and distribution of technology solutions; identified and negotiated strategic partnerships that shifted market share, contributing to $16M in revenue and increased loan volume.
Director, Business and Strategy Development at Fannie Mae
September 1, 2003 - September 1, 2007
Led market and business development team driving divisional strategic planning, corporate-wide competitive analysis, and analytical support for mission-critical initiatives. Resulted in more profitable customer contracts and profitability-based customer management, and facilitated entry into new strategic markets via go-to-market strategy and market analysis.
Sr. Director, Solutions and Industry Marketing at Manugistics (acquired by JDA Software, now Blue Yonder)
December 23, 1998 - August 27, 2000
Led teams in business development, industry marketing, and product marketing; repositioned the organization as a CRM provider; developed new business models to capitalize on emerging eBusiness opportunities. Closed the organization’s first eCommerce deal, generating $40M in revenue over 18 months, and achieved the highest analyst ranking and increased favorable coverage by 75%.

Education

Master of Science, Industrial Engineering at University of Pittsburgh
September 1, 1987 - May 1, 1991
Masters of Business Administration at The American University
September 1, 1993 - May 1, 1995

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Software & Internet, Education, Media & Entertainment, Financial Services, Non-Profit Organization, Energy & Utilities, Transportation & Logistics

Skills

Experience Level