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I am a biologist-turned-digital marketer with entrepreneurial experience. In my most recent role at Kaizen Gaming, I led omnichannel campaigns in a heavily regulated industry, sharpening my project management and data-driven decision making. I previously managed social media across 11 channels at Harlequin, achieving a 52% increase in TikTok followers in 12 months while collaborating with authors, retailers, and partners to grow brand awareness and sales in North America.…I am a biologist-turned-digital marketer with entrepreneurial experience. In my most recent role at Kaizen Gaming, I led omnichannel campaigns in a heavily regulated industry, sharpening my project management and data-driven decision making. I previously managed social media across 11 channels at Harlequin, achieving a 52% increase in TikTok followers in 12 months while collaborating with authors, retailers, and partners to grow brand awareness and sales in North America.

Erin Laidley

Social Media Manager, Social Media Freelancer

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I am a biologist-turned-digital marketer with entrepreneurial experience. In my most recent role at Kaizen Gaming, I led omnichannel campaigns in a heavily regulated industry, sharpening my project management and data-driven decision making. I previously managed social media across 11 channels at Harlequin, achieving a 52% increase in TikTok followers in 12 months while collaborating with authors, retailers, and partners to grow brand awareness and sales in North America.…I am a biologist-turned-digital marketer with entrepreneurial experience. In my most recent role at Kaizen Gaming, I led omnichannel campaigns in a heavily regulated industry, sharpening my project management and data-driven decision making. I previously managed social media across 11 channels at Harlequin, achieving a 52% increase in TikTok followers in 12 months while collaborating with authors, retailers, and partners to grow brand awareness and sales in North America.

Available to hire

I am a biologist-turned-digital marketer with entrepreneurial experience. In my most recent role at Kaizen Gaming, I led omnichannel campaigns in a heavily regulated industry, sharpening my project management and data-driven decision making.

I previously managed social media across 11 channels at Harlequin, achieving a 52% increase in TikTok followers in 12 months while collaborating with authors, retailers, and partners to grow brand awareness and sales in North America.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Commercial Operations Executive at Kaizen Gaming

August 1, 2024 - March 1, 2026

Initiated and led cross-departmental projects; analyzed data to drive actionable improvements; prepared briefs and partnered with internal stakeholders and agency partners to develop campaigns across all consumer touch points. Localized PPC texts to ensure customer-friendly and locally-relevant communications, contributing to a 7x increase in new depositors.

Assistant Manager, Social Media at Harlequin

February 1, 2023 - August 1, 2024

Developed and implemented brand, channel, and product social media strategies (with a strong focus on TikTok and Instagram) to drive brand awareness, engagement, and sales in North America. Managed freelance moderators, monitored industry trends, and leveraged insights to support author acquisition and retail partnerships. Compiled social media insights to evaluate performance, driving a 52% increase in TikTok following in 12 months.

Coordinator, Social Media Marketing at Harlequin

December 1, 2019 - February 1, 2023

Used Photoshop, Canva, Sprout Social, Meta Business Suite, and Hashtracking to design and publish content across 11 social media channels with hashtag and caption optimization. In the last 6 months, published 2,900 posts, generating 26.9 million impressions, 3 million video views, and 600,000 engagements. Led accessibility initiatives and coordinated Harlequin LIVE events; collaborated with Authors Engagement to deliver webinars on digital media best practices.

Marketing Analyst (Internship) at Validere

September 1, 2019 - December 1, 2019

Planned and executed New Orleans Holiday Event and Houston experiential marketing activations, generating 50+ qualified leads and establishing brand presence in new US markets. Used HubSpot to design email campaigns and gated-content forms; secured PR coverage and contributed to funding applications; nominated for industry awards.