Hi, I’m Eduard Dreyer. I’m a branding, UX and e-commerce professional with over 10 years of experience across online healthcare, product development, and client-facing project delivery. I founded GRIPPED_TAPE and grew it into Ireland’s leading supplier of weightlifting tape through social media, partnerships, and hands-on campaign execution. I co-founded Beet Online Healthcare to support its brand, UX, and digital service model for the Irish market. My background includes delivering brand and marketing projects for major FMCG companies across Africa, combining design thinking, digital marketing, SME experience and practical business execution. I’m guided by consistency, curiosity, and resilience, always aiming to create coherent brand experiences and measurable results.

Eduard Dreyer

Hi, I’m Eduard Dreyer. I’m a branding, UX and e-commerce professional with over 10 years of experience across online healthcare, product development, and client-facing project delivery. I founded GRIPPED_TAPE and grew it into Ireland’s leading supplier of weightlifting tape through social media, partnerships, and hands-on campaign execution. I co-founded Beet Online Healthcare to support its brand, UX, and digital service model for the Irish market. My background includes delivering brand and marketing projects for major FMCG companies across Africa, combining design thinking, digital marketing, SME experience and practical business execution. I’m guided by consistency, curiosity, and resilience, always aiming to create coherent brand experiences and measurable results.

Next availability:
July 1, 2026

Hi, I’m Eduard Dreyer. I’m a branding, UX and e-commerce professional with over 10 years of experience across online healthcare, product development, and client-facing project delivery. I founded GRIPPED_TAPE and grew it into Ireland’s leading supplier of weightlifting tape through social media, partnerships, and hands-on campaign execution. I co-founded Beet Online Healthcare to support its brand, UX, and digital service model for the Irish market.

My background includes delivering brand and marketing projects for major FMCG companies across Africa, combining design thinking, digital marketing, SME experience and practical business execution. I’m guided by consistency, curiosity, and resilience, always aiming to create coherent brand experiences and measurable results.

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Language

English
Fluent

Work Experience

Freelance Graphic Designer at JVR Africa
January 1, 2013 - January 1, 2013
Delivered freelance graphic design services and visual assets for clients across Africa, contributing to brand visuals, print and digital materials.
Production Equipment Assistant at Khaki Productions
January 1, 2013 - January 1, 2013
Assisted with production equipment operations in Thailand, supporting shoots and logistics for productions.
Senior Designer & Project Manager at Gohla & Neudecker Furniture & Spaces
January 1, 2014 - January 1, 2018
Managed high-end built-in furniture projects from client consultation and design through to final handover, coordinating installations and maintaining strong client relationships.
Industrial Designer – Africa & Middle East at Point Group International
February 1, 2018 - November 1, 2019
First member of Point Group International’s Innovation team, developing industrial design-led solutions for major FMCG clients across Africa and the Middle East, including Procter & Gamble, Unilever, L’Oréal, GSK and Sanofi. Also contributed to internal health and safety as a committee member and fire marshal.
Digital Marketer at GRIPPED_TAPE
January 1, 2021 - January 1, 2024
Grew GRIPPED_TAPE into Ireland’s leading supplier of weightlifting tape, building a recognisable brand identity within the Irish functional fitness community and securing official sponsorships with Weightlifting Ireland, Filthy 150, CrossFit Bua and other leading fitness brands.
Entrepreneur at Beet Online Healthcare
January 1, 2025 - January 1, 2026
Co-founded Beet Online Healthcare; shaping brand development, UX, website content, patient journey planning and digital service implementation for the Irish market.
Co-Founder at Beet Online Healthcare
January 1, 2025 - January 1, 2026
Co-founded Beet Online Healthcare and developed it into a digital healthcare platform for the Irish market, supporting brand development, UX design, website content, patient journey planning and digital service implementation.
Entrepreneur at GRIPPED_TAPE
January 1, 2021 - January 1, 2024
Founded GRIPPED_TAPE and grew it into Ireland’s leading supplier of weightlifting tape, establishing a recognisable brand identity through social media, content creation, partnerships and campaign execution.

Education

UX Design (Certificate) at UX Academy Online
January 1, 2021 - June 18, 2026
Bachelor of Commerce in Intrapreneurial Management at University of Johannesburg
January 1, 2013 - January 1, 2016
National Diploma in Product & Industrial Design at University of Johannesburg
January 1, 2010 - January 1, 2012
National Senior Certificate (Matric) at Randburg High School
January 1, 2009 - January 1, 2009
UX Design at UX Academy Online
January 1, 2021 - June 18, 2026
Bachelor of Commerce in Intrapreneurial Management at University of Johannesburg
January 1, 2013 - January 1, 2016
National Diploma in Product & Industrial Design at University of Johannesburg
January 1, 2010 - January 1, 2012
National Senior Certificate (Matric) at Randburg High School
January 1, 2009 - January 1, 2009

Qualifications

UX Design
January 1, 2021 - June 18, 2026
Bachelor of Commerce in Intrapreneurial Management
January 1, 2013 - January 1, 2016
National Diploma in Product & Industrial Design
January 1, 2010 - January 1, 2012
National Senior Certificate (Matric)
January 1, 2009 - January 1, 2009

Industry Experience

Consumer Goods, Healthcare, Retail, Software & Internet, Professional Services, Education, Manufacturing, Media & Entertainment