Eduard Dreyer

Available to hire

Hi, I’m Eduard Dreyer. I’m a branding, UX and e-commerce professional with over 10 years of experience across online healthcare, product development, and client-facing project delivery.

About

Hi, I’m Eduard Dreyer. I’m a branding, UX and e-commerce professional with over 10 years of experience across online healthcare, product development, and client-facing project delivery. I founded GRIPPED_TAPE and grew it into Ireland’s leading supplier of weightlifting tape through social media, partnerships, and hands-on campaign execution. I co-founded Beet Online Healthcare to support its brand, UX, and digital service model for the Irish market.

My background includes delivering brand and marketing projects for major FMCG companies across Africa, combining design thinking, digital marketing, SME experience and practical business execution. I’m guided by consistency, curiosity, and resilience, always aiming to create coherent brand experiences and measurable results.

  • 9 years' experience
  • Joined June 2026

Industry experience

  • Consumer Goods
  • Healthcare
  • Retail
  • Software & Internet
  • Professional Services
  • Education
  • Manufacturing
  • Media & Entertainment

Work experience· 8 roles

Co-Founder · Beet Online HealthcareJan 2025 – Jan 2026 · 1 yr 1 mo

Co-founded Beet Online Healthcare and developed it into a digital healthcare platform for the Irish market, supporting brand development, UX design, website content, patient journey planning and digital service implementation.

Entrepreneur · Beet Online HealthcareJan 2025 – Jan 2026 · 1 yr 1 mo

Co-founded Beet Online Healthcare; shaping brand development, UX, website content, patient journey planning and digital service implementation for the Irish market.

Entrepreneur · GRIPPED_TAPEJan 2021 – Jan 2024 · 3 yrs 1 mo

Founded GRIPPED_TAPE and grew it into Ireland’s leading supplier of weightlifting tape, establishing a recognisable brand identity through social media, content creation, partnerships and campaign execution.

Digital Marketer · GRIPPED_TAPEJan 2021 – Jan 2024 · 3 yrs 1 mo
Industrial Designer – Africa & Middle East · Point Group InternationalFeb 2018 – Nov 2019 · 1 yr 10 mos
Senior Designer & Project Manager · Gohla & Neudecker Furniture & SpacesJan 2014 – Jan 2018 · 4 yrs 1 mo
Production Equipment Assistant · Khaki ProductionsJan 2013 – Jan 2013 · 1 mo
Freelance Graphic Designer · JVR AfricaJan 2013 – Jan 2013 · 1 mo

Education· 8

UX Design (Certificate) · UX Academy Online2021 – 2026
Bachelor of Commerce in Intrapreneurial Management · University of Johannesburg2013 – 2016
National Diploma in Product & Industrial Design · University of Johannesburg2010 – 2012
National Senior Certificate (Matric) · Randburg High School2009

Certifications and awards

UX Design2021 – 2026
Bachelor of Commerce in Intrapreneurial Management2013 – 2016
National Diploma in Product & Industrial Design2010 – 2012
National Senior Certificate (Matric)2009

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