Eda Rada
With 8 years of experience in the creative industry, I worked across brand identities, packaging, illustration, and integrated campaigns in agency, in-house retail, and independent studio environments.
About
With 8 years of experience in the creative industry, I worked across brand identities, packaging, illustration, and integrated campaigns in agency, in-house retail, and independent studio environments. I shape projects from strategic concept to rollout. With a Master’s in Design, I approach projects strategically, combining systems thinking with bold execution to build brands that are clear, scalable, and competitive.
- 3 years' experience
- Joined April 2026
Skills· 1
Languages
- EnglishFluent
- TurkishIntermediate
- AlbanianAdvanced
- MacedonianIntermediate
- SerbianBeginner
Industry experience
- Media & Entertainment
- Retail
- Professional Services
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Work experience· 5 roles
Lead creative direction and visual systems across digital, retail and content, delivering consistently high-performing work. Developed strong concepts and shaped campaign direction for seasonal, flagship, and multi-channel initiatives. Mentored and guided designers, improving clarity, craft, and alignment across team.
Contributed to the visual identity for the McCrispy, including logo development. Concepted and executed high-impact creative for McDonald’s campaigns.
Designed high-performing digital assets across social, CRM, web, and campaigns. Built template systems in Figma to improve speed and consistency.
Education
Certifications and awards
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