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Marketing student and content strategist with a strong focus on creating engaging, conversion-driven content for Gen Z audiences. I specialize in blending storytelling with data to produce content that not only captures attention but drives measurable results. Through my work as a content creator, I’ve generated over 46 million views across TikTok and Instagram in the past month alone by focusing on strong hooks, audience psychology, and intentional content structure. I have experience working with brands to develop campaigns that feel authentic while aligning with broader marketing goals. My background also includes content strategy, performance analysis, and adapting creative approaches based on analytics and audience behavior. I’m particularly interested in roles that allow me to combine creativity with strategy, whether that’s in social media marketing, brand strategy, or digital advertising. I’m driven by the opportunity to help brands connect with audiences in a meaningful way while continuously learning, experimenting, and improving within fast-paced environments.…Marketing student and content strategist with a strong focus on creating engaging, conversion-driven content for Gen Z audiences. I specialize in blending storytelling with data to produce content that not only captures attention but drives measurable results. Through my work as a content creator, I’ve generated over 46 million views across TikTok and Instagram in the past month alone by focusing on strong hooks, audience psychology, and intentional content structure. I have experience working with brands to develop campaigns that feel authentic while aligning with broader marketing goals. My background also includes content strategy, performance analysis, and adapting creative approaches based on analytics and audience behavior. I’m particularly interested in roles that allow me to combine creativity with strategy, whether that’s in social media marketing, brand strategy, or digital advertising. I’m driven by the opportunity to help brands connect with audiences in a meaningful way while continuously learning, experimenting, and improving within fast-paced environments.

Edward Mays

Content Creator, Marketer, Marketing Strategist, +2

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Marketing student and content strategist with a strong focus on creating engaging, conversion-driven content for Gen Z audiences. I specialize in blending storytelling with data to produce content that not only captures attention but drives measurable results. Through my work as a content creator, I’ve generated over 46 million views across TikTok and Instagram in the past month alone by focusing on strong hooks, audience psychology, and intentional content structure. I have experience working with brands to develop campaigns that feel authentic while aligning with broader marketing goals. My background also includes content strategy, performance analysis, and adapting creative approaches based on analytics and audience behavior. I’m particularly interested in roles that allow me to combine creativity with strategy, whether that’s in social media marketing, brand strategy, or digital advertising. I’m driven by the opportunity to help brands connect with audiences in a meaningful way while continuously learning, experimenting, and improving within fast-paced environments.…Marketing student and content strategist with a strong focus on creating engaging, conversion-driven content for Gen Z audiences. I specialize in blending storytelling with data to produce content that not only captures attention but drives measurable results. Through my work as a content creator, I’ve generated over 46 million views across TikTok and Instagram in the past month alone by focusing on strong hooks, audience psychology, and intentional content structure. I have experience working with brands to develop campaigns that feel authentic while aligning with broader marketing goals. My background also includes content strategy, performance analysis, and adapting creative approaches based on analytics and audience behavior. I’m particularly interested in roles that allow me to combine creativity with strategy, whether that’s in social media marketing, brand strategy, or digital advertising. I’m driven by the opportunity to help brands connect with audiences in a meaningful way while continuously learning, experimenting, and improving within fast-paced environments.

Available to hire

Marketing student and content strategist with a strong focus on creating engaging, conversion-driven content for Gen Z audiences. I specialize in blending storytelling with data to produce content that not only captures attention but drives measurable results.

Through my work as a content creator, I’ve generated over 46 million views across TikTok and Instagram in the past month alone by focusing on strong hooks, audience psychology, and intentional content structure. I have experience working with brands to develop campaigns that feel authentic while aligning with broader marketing goals.

My background also includes content strategy, performance analysis, and adapting creative approaches based on analytics and audience behavior. I’m particularly interested in roles that allow me to combine creativity with strategy, whether that’s in social media marketing, brand strategy, or digital advertising.

I’m driven by the opportunity to help brands connect with audiences in a meaningful way while continuously learning, experimenting, and improving within fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Final Cut Pro X

Intermediate

Work Experience

Social Media and Digital Marketing Intern at Andrew Exler Marketing

January 1, 2025 - March 1, 2025

Revitalized social media with pop-culture-inspired infographics, launched Project Reboot, an Instagram series reimagining brand creation and storytelling, and optimized content strategy using analytics to improve audience engagement and support client growth.

Social Media and Content Creation Intern at Dahlen Communications

March 1, 2025 - Present

Developed and executed a three-month social media campaign for Scatter, boosting brand awareness and engagement; collaborated with cross-functional groups to create engaging testimonials, influencer content, and innovative messaging; monitored KPIs and refined strategies, contributing to Scatter’s Amazon Prime launch and improved conversions; Onboarded a strategic influencer partner, resulting in increased brand engagement and measurable growth in sales for both the influencer and Scatter.

Global Consultant at Lovarda Moragy

June 1, 2025 - June 1, 2025

Conducted industry and competitor analysis to position Lovarda Moragy as an ethical leader in equestrian services; Proposed a client-focused subscription model and developed emotional, value-driven brand content; Tailored marketing messages across cultural and language barriers to enhance clarity and engagement.

Co-President at Collegiate Entrepreneurs Organization

August 1, 2024 - Present

Orchestrated and led student entrepreneurs through capital acquisition, value proposition refinement, and differentiated go-to-market strategy development. Directed creator monetization and social strategy, increasing engagement, audience growth, and paid brand partnerships. Cultivated strategic networks by connecting members with founders, investors, and business leaders to accelerate mentorship and growth.