I am a UX designer with 10 years of experience delivering user-centred design across healthcare, telecom, property, and digital banking. I have a strong track record of improving engagement and reducing drop-off through research-led design, working closely with cross-functional teams to align business and user needs. I enjoy mentoring teams, advocating for accessible, inclusive design, and turning complex problems into intuitive solutions. I thrive on collaborative discovery, translating insights into practical design systems and scalable experiences.

Eden Fung

I am a UX designer with 10 years of experience delivering user-centred design across healthcare, telecom, property, and digital banking. I have a strong track record of improving engagement and reducing drop-off through research-led design, working closely with cross-functional teams to align business and user needs. I enjoy mentoring teams, advocating for accessible, inclusive design, and turning complex problems into intuitive solutions. I thrive on collaborative discovery, translating insights into practical design systems and scalable experiences.

Available to hire

I am a UX designer with 10 years of experience delivering user-centred design across healthcare, telecom, property, and digital banking. I have a strong track record of improving engagement and reducing drop-off through research-led design, working closely with cross-functional teams to align business and user needs.

I enjoy mentoring teams, advocating for accessible, inclusive design, and turning complex problems into intuitive solutions. I thrive on collaborative discovery, translating insights into practical design systems and scalable experiences.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Japanese
Intermediate

Work Experience

Senior UX Designer at Evolution Software
November 1, 2022 - March 1, 2025
Led end-to-end UX for multiple projects, including healthcare, telecom, and property domains. Conducted user research, defined journeys, and delivered wireframes, prototypes, and design systems. Mentored a team of 4 and streamlined workflows with JIRA to improve project turnaround times. Collaborated closely with product, engineering, and stakeholders to align business and user needs and improve engagement and retention.
Senior UX Designer at Real Corporation
May 1, 2021 - August 1, 2022
Improved sign-up conversion by 19% and boosted user-generated content by 200% on a double-sided B2B/B2C property platform. Refined user journeys for home seekers and property agents through user interviews and usability testing. Integrated ListHub (US data source used by 66k+ brokerages) ensuring UX compliance. Mentored a team of 4 and reduced project turnaround time by 75% via streamlined workflows.
UX Designer at Derivco
April 1, 2020 - May 1, 2021
Reduced VIP table drop-off rate by 16% for an online gaming platform through data-driven and accessible design. Collaborated with Product Owners and BAs to define requirements and propose product roadmaps. Delivered MVP within a cross-functional Scrum team, creating user flows, wireframes, and prototypes with a focus on usability and accessibility. Shared UX strategies across a team of 10 designers to enhance consistency.
UX UI Designer (Contract) at Tech Mahindra
March 1, 2019 - January 1, 2020
Supported Three HK’s digital transformation for MO+ prepaid SIM platform, simplifying the purchase journey by 20% through research and testing. Facilitated workshops with senior stakeholders to align design decisions, delivering responsive wireframes, mockups, and design systems. Collaborated with an international team to establish UI guidelines and enhance usability.
UX UI Designer at PrimeCredit
December 1, 2016 - July 1, 2018
Led UX/UI for digital banking products including credit card and loan application platforms across web and mobile, boosting user acquisition by 166% and improving load speed by 153%. Worked with product, development, and compliance teams to design compliant IA, wireframes, and secure user flows, improving verification success and reducing drop-off.
Web Designer at Bynock
May 1, 2015 - May 1, 2016
Designed user flows, mockups, and prototypes for client websites and apps in an agency setting. Collaborated with the design team to restructure IA and maintain front-end for improved usability.
UX Designer (Contract) at Birlasoft
November 1, 2025 - December 1, 2025
Worked with AWS as an AWS partner to deliver discovery-phase outputs for Boots Online Doctor within a 2-month timeline. Planned and facilitated workshops with executives and clinicians to map journeys, identified pain points, and explored AI solutions. Conducted competitive analysis, defined USPs, translated findings into low-fidelity wireframes and interactive prototypes, and delivered UX for six B2C websites and an operational system. Optimized user flows through qualitative and quantitative research, A/B testing, and workshops, increasing active users by 30.5%, engagement by 79.6%, and journey completion by 15%.

Education

Bachelor of Computing (Hons) Internet Technology at Hong Kong Metropolitan University
January 11, 2030 - January 13, 2026
MSc Artificial Intelligence at University of Leeds
January 11, 2030 - January 1, 2027
Higher Diploma in Advertising Design at Hong Kong Design Institute
January 11, 2030 - January 1, 2013

Qualifications

UX Management: Strategy and Tactics
February 1, 2025 - January 13, 2026
IxDF - Interaction Design Foundation
January 11, 2030 - January 13, 2026
Enterprise Design Thinking - Team Essentials for AI
April 1, 2024 - January 13, 2026
SaaS Design - IBM
March 1, 2024 - January 13, 2026
Enterprise Design Thinking Practitioner
October 1, 2023 - January 13, 2026
Foundations of User Experience (UX) Design
September 1, 2021 - January 13, 2026

Industry Experience

Healthcare, Financial Services, Real Estate & Construction, Software & Internet, Telecommunications