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A strategic and creative brand manager with experience delivering multi-channel campaigns across digital, social, in-venue, and paid channels. Skilled in brand strategy, campaign planning, budget management, and stakeholder collaboration, with a proven ability to grow engagement and drive commercial results across B2C and B2B markets in Australia & New Zealand.…

Eden Greenwood

Marketing Strategist, Digital Marketer, Brand Strategist, +4

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A strategic and creative brand manager with experience delivering multi-channel campaigns across digital, social, in-venue, and paid channels. Skilled in brand strategy, campaign planning, budget management, and stakeholder collaboration, with a proven ability to grow engagement and drive commercial results across B2C and B2B markets in Australia & New Zealand.…

Available to hire

A strategic and creative brand manager with experience delivering multi-channel campaigns across digital, social, in-venue, and paid channels. Skilled in brand strategy, campaign planning, budget management, and stakeholder collaboration, with a proven ability to grow engagement and drive commercial results across B2C and B2B markets in Australia & New Zealand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Specialist - Freelancer at Freelancer / Remote NZ & Clients

March 1, 2023 - Present

Created and implemented email marketing campaigns for NZ clients with audiences of up to 10,000; regularly achieving open rates of 50-65%. Managed sole social media accounts, including content creation, community engagement and paid advertising. Built relationships with brands and influencers to collaborate on new product development and joint social media strategies. Led the redesign of two e-commerce websites to improve user experience, digital marketing capabilities and order fulfilment processes.

Campaign Manager at Ark Group

January 1, 2024 - February 28, 2025

Led end-to-end campaign planning and multi-channel execution (email, social, digital) with budgets, timelines, and success metrics. Coordinated creative briefs, stakeholder alignment and reporting; delivered campaigns on plan and on budget.

Brand Marketing Manager at Ark Group

February 1, 2025 - Present

Led brand marketing initiatives for Ark Group, shaping brand strategy and alignment with business objectives; collaborated with creative, product and sales teams to drive growth and consistency.

Marketing & Social Media Manager at Loaf

February 1, 2022 - February 28, 2023

-Sole management of social media accounts, including content creation, community engagement and paid advertising. -Created and implemented email marketing campaigns to an audience of 10'000, regularly achieving an open rate of 50-65%. -Managed two e-commerce websites and spearheaded the redesign of our websites to improve user experience, digital marketing capabilities and order fulfilment processes. -Built relationships with brands and influencers to collaborate on NPD and joint social media strategy.