Eden Greenwood
A strategic and creative brand manager with experience delivering multi-channel campaigns across digital, social, in-venue, and paid channels.
About
A strategic and creative brand manager with experience delivering multi-channel campaigns across digital, social, in-venue, and paid channels. Skilled in brand strategy, campaign planning, budget management, and stakeholder collaboration, with a proven ability to grow engagement and drive commercial results across B2C and B2B markets in Australia & New Zealand.
- 4 years' experience
- Joined January 2026
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
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Work experience· 4 roles
Led brand marketing initiatives for Ark Group, shaping brand strategy and alignment with business objectives; collaborated with creative, product and sales teams to drive growth and consistency.
Led end-to-end campaign planning and multi-channel execution (email, social, digital) with budgets, timelines, and success metrics. Coordinated creative briefs, stakeholder alignment and reporting; delivered campaigns on plan and on budget.
Created and implemented email marketing campaigns for NZ clients with audiences of up to 10,000; regularly achieving open rates of 50-65%. Managed sole social media accounts, including content creation, community engagement and paid advertising. Built relationships with brands and influencers to collaborate on new product development and joint social media strategies. Led the redesign of two e-commerce websites to improve user experience, digital marketing capabilities and order fulfilment processes.
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