I am an exceptional, results-focused User Experience Practitioner and Graphic Designer who translates research into thoughtful design. With extensive consumer background and a proven track record delivering market-driven creative on projects with tight budgets and challenging deadlines, I excel at managing print media, projects, accounts, clients, and external vendors. I thrive in dynamic, innovative teams, bringing broad experience in Graphic and UI design to generate top-notch solutions that delight internal and external clients and contribute to the growth of the company.

Ed Ward Mefful

I am an exceptional, results-focused User Experience Practitioner and Graphic Designer who translates research into thoughtful design. With extensive consumer background and a proven track record delivering market-driven creative on projects with tight budgets and challenging deadlines, I excel at managing print media, projects, accounts, clients, and external vendors. I thrive in dynamic, innovative teams, bringing broad experience in Graphic and UI design to generate top-notch solutions that delight internal and external clients and contribute to the growth of the company.

Available to hire

I am an exceptional, results-focused User Experience Practitioner and Graphic Designer who translates research into thoughtful design.

With extensive consumer background and a proven track record delivering market-driven creative on projects with tight budgets and challenging deadlines, I excel at managing print media, projects, accounts, clients, and external vendors. I thrive in dynamic, innovative teams, bringing broad experience in Graphic and UI design to generate top-notch solutions that delight internal and external clients and contribute to the growth of the company.

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Language

English
Fluent

Work Experience

Graphics Communication / UX Specialist at The Badminton & Racquet Club of Toronto
January 1, 2017 - Present
Collaborated with the COO, senior management and staff to develop communications strategies, broaden reach, and deepen impact; enhanced collaboration between design, development, and business leadership. Content management of the Club’s website and coordinated all social activities. Planned, wrote, edited, produced and distributed publications; managed product and team intricacies. Helped manage the design team’s workflow and timelines, and assisted planning of small and large product improvements and releases.
UX / UI Designer at Schneider Electric
January 1, 2015 - January 1, 2017
Partnered with various designers to advance early-stage design from strategy and feature definition to information architecture, sketching and prototyping, copywriting, testing and iteration. Worked with Business Analysts to conduct user research and document findings. Created prototypes to illustrate interactions for users and developers. Collaborated on workflow and vision for the application rewrite. Created and streamlined graphics, icons, and UI components for better experience within several software packages. Ran usability studies for WorkStation products and associated mobile tools. Participated in customer site visits and translated findings into user stories and usability changes. Contributed to bringing Agile methodologies to the Building business.
Graphic / UI Designer at Katz Group
January 1, 2013 - January 1, 2014
Worked closely with internal stakeholders including New Product Development, Product Management and other Business stakeholders to understand business and functional requirements. Collaborated with other designers to create high-quality interfaces that communicate product purpose and function through delightful experiences. Ensured visual concept development and layout adhered to Brand standards. Produced deliverables including high-fidelity mockups and prototypes. Pushed creativity and solved interaction design problems while maintaining Brand consistency.
Graphic / Communication Design Consultant at Digital Edge Print and Media Services
January 1, 2013 - Present
Managed and developed top-level clients’ needs in both graphical and analytical senses. Delivered strategic communication solutions to help clients attain marketing and communications objectives. Managed all variable printing projects from start to production. Provided technical graphics assistance to production personnel, content authors, publishers, clients, and/or vendors/service providers.
Graphics / UX Specialist at The Badminton & Racquet Club of Toronto
January 1, 2017 - Present
Collaborate with the COO, senior management and staff to develop communications strategies that broaden reach and deepen impact; increase collaboration between design, development, and business leadership. Content management of the Club’s Website and coordination of social activities; planning, writing, editing, production and distribution of publications; managing product and team intricacies. Help manage the design team’s workflow and timelines; assist with planning small and large product improvements and releases.

Education

Diploma in Digital Marketing (SEO, Web Applications) at Foundry
January 11, 2030 - December 5, 2025
User Experience – Interaction Design at Foundry
January 11, 2030 - December 5, 2025

Qualifications

Bachelor of Commercial Arts
January 11, 2030 - December 5, 2025
Diploma in Digital Marketing (SEO, Web Applications)
January 11, 2030 - December 5, 2025
Bachelor of Commercial Arts
January 11, 2030 - December 5, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education