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Junior performance marketing specialist focused on lead generation and campaign optimization. Hands-on experience with Meta Ads and Business Suite, GA4 and Google Tag Manager, no-code landing pages, KPIs/reporting, and basic CRO to improve cost-per-lead. Supports operational marketing and digital projects for e-commerce and services, including ad/landing-page tracking, event/conversion setup with GTM/GA4, WordPress landing pages, SEO activities using SEOZoom and Screaming Frog, and KPI summaries to evaluate traffic and lead performance.…Junior performance marketing specialist focused on lead generation and campaign optimization. Hands-on experience with Meta Ads and Business Suite, GA4 and Google Tag Manager, no-code landing pages, KPIs/reporting, and basic CRO to improve cost-per-lead. Supports operational marketing and digital projects for e-commerce and services, including ad/landing-page tracking, event/conversion setup with GTM/GA4, WordPress landing pages, SEO activities using SEOZoom and Screaming Frog, and KPI summaries to evaluate traffic and lead performance.

Edaordo Carusi

Performance Marketer, Digital Marketer, Conversion Rate Optimization Expert, +4

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Junior performance marketing specialist focused on lead generation and campaign optimization. Hands-on experience with Meta Ads and Business Suite, GA4 and Google Tag Manager, no-code landing pages, KPIs/reporting, and basic CRO to improve cost-per-lead. Supports operational marketing and digital projects for e-commerce and services, including ad/landing-page tracking, event/conversion setup with GTM/GA4, WordPress landing pages, SEO activities using SEOZoom and Screaming Frog, and KPI summaries to evaluate traffic and lead performance.…Junior performance marketing specialist focused on lead generation and campaign optimization. Hands-on experience with Meta Ads and Business Suite, GA4 and Google Tag Manager, no-code landing pages, KPIs/reporting, and basic CRO to improve cost-per-lead. Supports operational marketing and digital projects for e-commerce and services, including ad/landing-page tracking, event/conversion setup with GTM/GA4, WordPress landing pages, SEO activities using SEOZoom and Screaming Frog, and KPI summaries to evaluate traffic and lead performance.

Available to hire

Junior performance marketing specialist focused on lead generation and campaign optimization. Hands-on experience with Meta Ads and Business Suite, GA4 and Google Tag Manager, no-code landing pages, KPIs/reporting, and basic CRO to improve cost-per-lead.

Supports operational marketing and digital projects for e-commerce and services, including ad/landing-page tracking, event/conversion setup with GTM/GA4, WordPress landing pages, SEO activities using SEOZoom and Screaming Frog, and KPI summaries to evaluate traffic and lead performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Intermediate

Work Experience

Marketing Intern (Operational Support for Digital Marketing Projects) at ITs Turismo e Nuove Tecnologie Marche

May 21, 2025 - March 20, 2026

Provided operational support for digital marketing projects for e-commerce and services, focusing on advertising, landing pages, tracking, and reporting. Assisted with configuring and tracking events/conversions via Google Tag Manager and GA4. Created and updated conversion-oriented WordPress and no-code landing pages. Conducted KPI analysis and prepared summary reports to evaluate traffic, leads, and campaign performance. Supported operational SEO activities through SEOZoom and Screaming Frog.

Operations Support for Digital Marketing Projects at Oardocarusi

May 20, 2025 - March 20, 2026

Provided operational support for digital marketing projects for e-commerce and services, focusing on advertising, landing pages, tracking, and reporting. Configured and tracked events/conversions using Google Tag Manager and GA4. Built conversion-oriented WordPress landing pages and no-code landing pages. Produced KPI analysis and summary reporting to evaluate traffic, leads, and campaign performance. Supported operational SEO activities using SEOZoom and Screaming Frog.

Operational Support (Digital marketing projects)

May 1, 2025 - March 1, 2026

Operational support for e-commerce and service digital marketing projects, focused on advertising, landing pages, tracking, and reporting. Assisted with configuration and tracking of events/conversions using Google Tag Manager and GA4. Created and updated conversion-oriented WordPress/no-code landing pages. Produced KPI analysis and performance summaries to evaluate traffic, leads, and campaign outcomes. Supported operational SEO activities using SEOzoom and Screaming Frog.

Junior Performance Marketing Specialist (Lead Generation - Meta Ads, GA4/GTM, CRO basic, SEO support) at Rara Real Estate Management

November 20, 2024 - May 20, 2025

Supported Meta Ads campaigns for lead acquisition in real estate. Created and updated advertising and promotional materials using Canva and Meta Business Suite. Built and maintained no-code landing pages and refreshed content. Performed local competitor analysis to improve positioning and offerings. Produced KPI reports summarizing performance and lead/campaign results. Also supported operational SEO activities using SEOZoom and Screaming Frog.

Junior Performance Marketing Specialist (Lead Generation) at Rara Real Estate Management

November 20, 2024 - May 20, 2025

Supported Meta Ads lead generation campaigns for real estate lead acquisition. Created advertising and promotional materials using Canva and scheduled posts/reels/content via Meta Business Suite. Built and updated no-code landing pages and gathered local competitor analysis to improve positioning and offerings. Assisted with operational marketing and tracking by configuring and tracking events/conversions through Google Tag Manager and GA4. Created and updated conversion-oriented WordPress/no-code landing pages. Performed KPI analysis and summary reporting to evaluate traffic, leads, and campaign performance. Supported operational SEO activities using SEOZoom and Screaming Frog.

Junior Performance Marketing Specialist (Lead Generation focus) at RaRa Real Estate Management (Ancona, Marche)

November 1, 2024 - May 1, 2025

Supported Meta Ads campaigns for real estate lead acquisition. Created advertising and promotional materials using Canva and scheduled posts/reels/content via Meta Business Suite. Built and updated no-code landing pages and maintained conversion-oriented WordPress pages. Performed competitor/local analysis to improve positioning and offerings. Managed KPI reporting and summarized performance results (traffic/leads/campaign performance). Supported event/conversion tracking and implemented/maintained tagging using GA4 and Google Tag Manager. Assisted operational SEO tasks using tools including SEOzoom and Screaming Frog.

Board of Adviser - Carusi Odo (Board role / work period listed) at Carusi Odo

January 1, 2023 - January 1, 2025

Two-year program / internship (Operational Marketing, Sales & Digital Strategy) at ITS Turismo e Nuove Tecnologie

January 1, 2023 - January 1, 2025

Two-year program in operational marketing, sales, and digital strategy, including classroom/lab time and internship experience focused on CRM, e-commerce, and omnichannel digital marketing. Completed 950 hours of classroom/lab activities and 850 hours of internship.