I am a UI/UX designer with 3+ years of experience designing web, mobile, and dashboard products across fintech, proptech, and digital marketing. I specialize in end-to-end product design, design systems, user research, and creating conversion-focused experiences that balance business goals with user needs. I thrive in cross-functional teams, translating complex requirements into clear design solutions, improving onboarding, navigation, and usability. I have a track record of boosting user acquisition and engagement through user-centered design and data-informed iteration.…

Edrianur Salsa Bila Waskita

I am a UI/UX designer with 3+ years of experience designing web, mobile, and dashboard products across fintech, proptech, and digital marketing. I specialize in end-to-end product design, design systems, user research, and creating conversion-focused experiences that balance business goals with user needs. I thrive in cross-functional teams, translating complex requirements into clear design solutions, improving onboarding, navigation, and usability. I have a track record of boosting user acquisition and engagement through user-centered design and data-informed iteration.…

Available to hire

I am a UI/UX designer with 3+ years of experience designing web, mobile, and dashboard products across fintech, proptech, and digital marketing. I specialize in end-to-end product design, design systems, user research, and creating conversion-focused experiences that balance business goals with user needs.

I thrive in cross-functional teams, translating complex requirements into clear design solutions, improving onboarding, navigation, and usability. I have a track record of boosting user acquisition and engagement through user-centered design and data-informed iteration.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

UI Designer at ALPIN ADS
October 1, 2025 - May 1, 2026
Designed responsive landing pages for hotel and product clients, balancing business objectives with user experience best practices. Created conversion-focused page designs to support lead generation and marketing performance. Established a scalable design system and reusable components to maintain consistency across projects. Built responsive websites and CMS-driven pages in Framer for efficient content management. Analyzed user behavior and performance insights to inform design improvements and optimization efforts. Worked with a remote team to deliver projects efficiently through clear communication and design feedback.
UI/UX Designer at VISIKU
January 1, 2024 - October 1, 2025
Led end-to-end UI/UX design for web, dashboard, and mobile platforms, ensuring usability and compliance with OJK regulations. Developed and maintained a scalable design system, supporting the company’s rebranding through updated visual guidelines, typography, color systems, and reusable components. Redesigned investor and issuer onboarding flows to streamline processes and improve the overall user experience. Led redesign of the company website and onboarding experience, improving usability, navigation, and information clarity. Collaborated with product, business, and development teams to translate business requirements into user-centered design solutions. Conducted usability testing, gathered feedback, and iterated on designs to improve user experience and support product goals. Created investor-facing materials, including pitch decks and presentation assets, to communicate product value and support stakeholder engagement.
UI/UX Designer at VIRUMA
July 1, 2024 - August 1, 2024
Designed immersive, responsive virtual property platform for interactive property exploration, from individual units to full-scale development environments. Crafted user-centered interfaces for 360° interior tours, interactive maps, and multimedia galleries, ensuring a seamless cross-device experience (desktop, tablet, mobile). Built a design system to ensure visual consistency, enabling efficient cross-platform implementation, enhancing collaboration, and speeding up future iterations. Led end-to-end UX flow development with a strong focus on accessibility, providing smooth navigation for all user levels, including non-tech-savvy audiences. Collaborated with stakeholders to refine visual hierarchy and structure, enhancing content clarity, engagement, and user orientation.
UI/UX Designer at ALQEN
October 1, 2023 - November 1, 2023
Collaborated with the design lead to redesign website visuals for a multi-marketplace analytics platform, targeting integration of insights from platforms like Amazon, Walmart, and more. Enhanced the platform’s UI to improve visual clarity and strengthen user trust, yielding positive feedback from leadership. Designed engaging content and visuals that improved user interaction and overall site appeal. Worked closely with cross-functional teams to maintain visual consistency and support a unified launch strategy.
UI/UX Designer at VIRUS MEDIA INVESTARA
January 1, 2023 - May 1, 2023
Collaborated with developers and stakeholders on branding, UI/UX, illustrations, and UX writing across multiple client projects. Redesigned and created responsive landing pages for various clients, improving user experience and visual consistency. Designed new user interfaces for desktop and mobile platforms across diverse industries. Conducted UX research, created wireframes, and implemented design improvements to boost usability and client engagement. Supported the team with UX copywriting tasks, crafting compelling and user-friendly content.
UI/UX Designer at SELF EMPLOYED
September 1, 2022 - October 1, 2022
Worked with clients to design websites based on their needs and goals. Built simple design systems and UI components to keep designs consistent and scalable. Created clear design documents to explain layouts, user flows, and style guides. Managed project timelines and client communication to ensure smooth and successful outcomes.

Education

UI/UX Design: UI/UX Full Stack at RAKAMIN ACADEMY
July 1, 2022 - November 1, 2022
Bachelor of Tourism, Tourism Marketing Management at INDONESIA UNIVERSITY OF EDUCATION
January 1, 2017 - January 1, 2022

Qualifications

BEST TEAM – UI/UX Bootcamp
June 1, 2023 - June 1, 2023

Industry Experience

Software & Internet, Financial Services, Real Estate & Construction, Professional Services, Media & Entertainment
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