I am a creative and highly experienced Art Director and Senior Graphic Designer with over 20 years of industry experience in apparel graphics, brand and logo development, as well as product and marketing materials. I have a proven track record designing for major retail stores and licensed brands, creating cutting-edge designs and promotional concepts. I am a driven team leader committed to achieving goals on time and on brand, and I thrive on turning ideas into market-ready solutions.…

Eddie Rollins

I am a creative and highly experienced Art Director and Senior Graphic Designer with over 20 years of industry experience in apparel graphics, brand and logo development, as well as product and marketing materials. I have a proven track record designing for major retail stores and licensed brands, creating cutting-edge designs and promotional concepts. I am a driven team leader committed to achieving goals on time and on brand, and I thrive on turning ideas into market-ready solutions.…

Available to hire

I am a creative and highly experienced Art Director and Senior Graphic Designer with over 20 years of industry experience in apparel graphics, brand and logo development, as well as product and marketing materials.

I have a proven track record designing for major retail stores and licensed brands, creating cutting-edge designs and promotional concepts. I am a driven team leader committed to achieving goals on time and on brand, and I thrive on turning ideas into market-ready solutions.

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Skills

Experience Level

Language

Work Experience

Sr. Graphic Designer at Salty Crew
October 1, 2020 - November 6, 2025
Direct the creation and execution of t-shirt, fleece, and headwear graphics from concept to final approval. Lead designer for the men’s, boys’, and toddlers’ printable categories, including seasonal and SMU product lines. Own seasonal color palettes and garment fit specifications across all age ranges. Manage tech packs for production, and oversee strike-offs and SMS sample approvals. Contributed to increasing printable category sales by over 50%.
Sr. Graphic Designer at Hybrid Apparel
June 1, 2020 - June 1, 2020
Created high-impact design presentations for licenses such as Disney, Marvel, Star Wars, Nintendo, Peanuts, and Pokémon, leading to major production wins. Delivered consistent best-selling graphics featured in Target, Walmart, Kohl’s, and Macy’s. Collaborated with clients and internal teams to align artwork with brand strategy and consumer trends. Contributed to the creative process across menswear, boys, and toddler categories.
Art Director at MMS/Jem Sportswear
January 1, 2013 - January 1, 2013
Built and led a design team of 6, significantly increasing both creative output and sales performance. Directed the development of graphics, logos, marketing materials, and POP displays for top-tier clients. Improved department productivity by over 50% through process optimization and creative leadership. Drove brand identity and visual storytelling across product lines and promotional campaigns.
Sr. Graphic Designer at Hybrid Apparel
January 1, 2013 - June 1, 2020
Created high-impact design presentations for licenses such as Disney, Marvel, Star Wars, Nintendo, Peanuts, and Pokémon, leading to major production wins. Delivered consistent best-selling graphics featured in Target, Walmart, Kohl’s, and Macy’s. Collaborated with clients and internal teams to align artwork with brand strategy and consumer trends. Contributed to the creative process across menswear, boys, and toddler categories.
Art Director at MMS/Jem Sportswear
April 1, 2000 - January 1, 2013
Built and led a design team of 6, significantly increasing both creative output and sales performance. Directed the development of graphics, logos, marketing materials, and POP displays for top-tier clients. Improved department productivity by over 50% through process optimization and creative leadership. Drove brand identity and visual storytelling across product lines and promotional campaigns.

Education

Bachelors of Art at California State Long Beach
August 22, 1994 - May 30, 1997
B.A. in Art/Design at California State University, Long Beach
January 11, 2030 - November 6, 2025
B.A. in Art/Design at California State University, Long Beach
January 11, 2030 - January 8, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Other, Consumer Goods, Media & Entertainment, Retail, Manufacturing, Professional Services, Wholesale & Distribution

Skills

Experience Level