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Dynamic digital marketing leader with over 11 years of experience driving growth for many of the world’s largest brands. Expertise spans digital acquisition, affiliate marketing, growth marketing and partnerships, consistently delivering impactful strategies that enhance customer engagement and exceed acquisition targets. Proven ability to manage significant budgets while leading cross-functional teams to execute integrated campaigns across multiple digital channels. Adept at fostering relationships with senior stakeholders and enhancing performance through innovative tracking and measurement solutions, whilst driving automation, martech and generative AI transformation. I am committed to leveraging my skillset to elevate marketing initiatives to deliver successful business outcomes.…Dynamic digital marketing leader with over 11 years of experience driving growth for many of the world’s largest brands. Expertise spans digital acquisition, affiliate marketing, growth marketing and partnerships, consistently delivering impactful strategies that enhance customer engagement and exceed acquisition targets. Proven ability to manage significant budgets while leading cross-functional teams to execute integrated campaigns across multiple digital channels. Adept at fostering relationships with senior stakeholders and enhancing performance through innovative tracking and measurement solutions, whilst driving automation, martech and generative AI transformation. I am committed to leveraging my skillset to elevate marketing initiatives to deliver successful business outcomes.

Edward Simons

Digital Marketer, Growth Marketer, Affiliate Marketer, +5

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Dynamic digital marketing leader with over 11 years of experience driving growth for many of the world’s largest brands. Expertise spans digital acquisition, affiliate marketing, growth marketing and partnerships, consistently delivering impactful strategies that enhance customer engagement and exceed acquisition targets. Proven ability to manage significant budgets while leading cross-functional teams to execute integrated campaigns across multiple digital channels. Adept at fostering relationships with senior stakeholders and enhancing performance through innovative tracking and measurement solutions, whilst driving automation, martech and generative AI transformation. I am committed to leveraging my skillset to elevate marketing initiatives to deliver successful business outcomes.…Dynamic digital marketing leader with over 11 years of experience driving growth for many of the world’s largest brands. Expertise spans digital acquisition, affiliate marketing, growth marketing and partnerships, consistently delivering impactful strategies that enhance customer engagement and exceed acquisition targets. Proven ability to manage significant budgets while leading cross-functional teams to execute integrated campaigns across multiple digital channels. Adept at fostering relationships with senior stakeholders and enhancing performance through innovative tracking and measurement solutions, whilst driving automation, martech and generative AI transformation. I am committed to leveraging my skillset to elevate marketing initiatives to deliver successful business outcomes.

Available to hire

Dynamic digital marketing leader with over 11 years of experience driving growth for many of the world’s largest brands. Expertise spans digital acquisition, affiliate marketing, growth marketing and partnerships, consistently delivering impactful strategies that enhance customer engagement and exceed acquisition targets.

Proven ability to manage significant budgets while leading cross-functional teams to execute integrated campaigns across multiple digital channels. Adept at fostering relationships with senior stakeholders and enhancing performance through innovative tracking and measurement solutions, whilst driving automation, martech and generative AI transformation. I am committed to leveraging my skillset to elevate marketing initiatives to deliver successful business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

VP, Head of Digital Acquisition – Business Banking at Barclays UK

August 1, 2023 - Present

Led SME marketing team, driving strategic initiatives for Business Banking acquisition across 4 key product units. Managed annual budgets exceeding £6m, optimizing digital marketing spend across traditional and emerging channels. Fostered relationships with senior stakeholders (incl. CMO), enhancing customer acquisition strategies with a holistic approach. Launched transformation & AI projects to improve tracking, measurement, personalisation, efficiency and ROI. Achieved 35% increase in customer acquisition within the first year & 60% by year two. Spearheaded integrated brand campaigns and enhanced performance across all digital channels, including PPC, Programmatic, VOD, Social, Affiliates, and Partnerships.

Associate Director to Business Director to Head of Affiliates at OMD

October 1, 2019 - July 1, 2023

Led a team of 9 affiliate specialists (grown from 6), driving best-in-class acquisition strategies across large client accounts. Managed budgets exceeding £12m, ensuring campaigns above target department performance increasing client billings 4-5%. Identified and implemented efficient ROI opportunities, aligning with business KPIs. Cultivated strong relationships with internal and external stakeholders, including creative agencies and clients. Deployed adtech solutions to enhance measurement and optimize media strategies for B2C and B2B campaigns. Launched and integrating Referral Marketing Programs (Refer-A-Friend) for multiple High Street brands.

Senior Digital Account Manager at m/SIX

December 1, 2017 - September 1, 2019

Spearheaded strategic media initiatives, enhancing alignment with client business goals. Managed a team of 3, delivering best-in-class media strategies for one of the UK’s largest banks. Recruited and built a new affiliate team across various clients, overseeing an annual budget exceeding £13m. Executed Virgin Money’s most successful B2B product launch, achieving annual targets within 6 months. Project managed integrations with 3rd party data platforms, optimizing audience targeting and campaign performance. Demonstrated commercial acumen achieving the 2nd most efficient affiliate program of all large UK banks (eBenchmarkers).

Affiliates and Partnerships Manager at DigitasLBi

January 1, 2017 - November 1, 2017

Led affiliate marketing strategies for major clients, including Europe’s largest healthcare provider & a prominent hotel group. Managed EMEA and global campaigns, optimizing budgets to maximize ROI. Developed and executed a large-scale B2B lead generation program, significantly increasing client acquisition. Mentored & trained a team of 3 affiliate execs, enhancing their skills for senior roles and providing oversight on their output.

Senior Affiliate Planner at Manning Gottlieb OMD

April 1, 2016 - December 1, 2016

Managed strategic account planning and developed deep understanding of client commercial strategies. Collaborated with senior colleagues on new business pitches, enhancing proposition & successfully winning a new client. Trained and mentored junior executives, providing industry insights and client management guidance. Oversaw budget allocation and resource management, ensuring optimal campaign execution.

Affiliate Planner at Manning Gottlieb OMD

May 1, 2015 - March 1, 2016

Managed and revitalized B2C & B2B lead generation campaigns for a prominent UK car manufacturer, achieving recognition at the UK Performance Marketing Awards for 'Best Managed Lead Gen Campaign.' Directed comprehensive media planning processes from briefing to campaign launch, ensuring effective execution and analysis. Oversaw financial operations for the account, optimizing budget management and reporting. Cultivated new business opportunities with existing clients, driving revenue growth. Successfully secured a long-term affiliate budget for a key client, generating seven-figure income for the agency.

Affiliate Assistant at Manning Gottlieb OMD

March 1, 2014 - April 1, 2015

Collaborated within a fully integrated digital team, enhancing performance-based digital media strategies for financial and automotive clients. Launched comprehensive affiliate program for a leading UK bank, driving significant acquisition. Overhauled lead generation initiatives for a globally recognized automotive manufacturer to optimize results. Managed daily operations, including reporting and partner communication, ensuring alignment with client budgets. Presented strategic initiatives to clients, fostering relationships and enhancing campaign performance.