I am a versatile, inventive, and results-focused UX professional with 15 years of experience developing innovative B2B, B2C, B2D, and internal applications, dashboards, and research projects. I am passionate about optimizing team performance and mission alignment by maximizing stakeholder input in software design. I have extensive experience and diverse networks across creative industries, technology, health, and the third sector. My career spans roles from product ownership and UX design to creative event curation, reflecting a strong commitment to user-centered design and cross-disciplinary collaboration.

Ed Stack

I am a versatile, inventive, and results-focused UX professional with 15 years of experience developing innovative B2B, B2C, B2D, and internal applications, dashboards, and research projects. I am passionate about optimizing team performance and mission alignment by maximizing stakeholder input in software design. I have extensive experience and diverse networks across creative industries, technology, health, and the third sector. My career spans roles from product ownership and UX design to creative event curation, reflecting a strong commitment to user-centered design and cross-disciplinary collaboration.

Available to hire

I am a versatile, inventive, and results-focused UX professional with 15 years of experience developing innovative B2B, B2C, B2D, and internal applications, dashboards, and research projects. I am passionate about optimizing team performance and mission alignment by maximizing stakeholder input in software design.

I have extensive experience and diverse networks across creative industries, technology, health, and the third sector. My career spans roles from product ownership and UX design to creative event curation, reflecting a strong commitment to user-centered design and cross-disciplinary collaboration.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
See more

Work Experience

Product Owner at Activity Stream
September 30, 2024 - August 2, 2025
Responsible for two of the three core products in a business intelligence and operations software suite supporting live entertainment clients. Focused product innovation following company merger and investment round, contributing to increases in client engagement and loyalty metrics. Generated user insights and prototypes to align development teams, ran product standups, prioritized backlogs, rationalized feature release cycles, and founded a product research user-group for early feature testing and client feedback. Presented company-wide research round-up identifying client needs and product roadmap.
Founder and Chief Design Officer at SuperRational Ltd (delic.network)
November 30, 2021 - August 2, 2025
Managed and facilitated iterative design sprints to refine app features and increase user activity. Recruited and led a cross-functional team of 12, embedding collaborative design in company culture. Oversaw full product lifecycle including user research, prototyping, testing, and backlog management. Conducted extensive user research including interviews and surveys to define target user groups and validate needs. Developed internal dashboards to support strategic decision-making. Delivered public presentations, curated innovative events, and successfully secured various funding rounds and pitches for product development and business growth.
Freelance R&D at Various (self-employed)
November 1, 2021 - Present
Provided product research consultancy and UX design for startups focusing on complementary healthcare, AI-driven app products, and business support for entrepreneurs. Led user interviews, survey creation, prototype development, and team leadership for AI and low-code app projects. Delivered no-code development for EDI monitoring and community-based navigation apps. Conducted user research and design projects for blockchain security, branding, and adventure holiday companies. Engaged in collaborative research projects improving data contribution and user experience through innovative digital tools.
Data Analyst and Visualisation Designer at SNBTS National Services Scotland
March 31, 2018 - August 2, 2025
Managed dashboard projects for the national blood component supply chain, including scheduled and interactive reports and data visualisations using Tableau and SAP Business Objects. Created accessible visualisations for technical and non-technical stakeholders, winning a team data visualisation competition. Recognized by management for enhancing cross-team collaboration and accelerating insight-driven actions through effective dashboard design.
Product Owner (fixed-term) at Activity Stream
September 30, 2024 - August 22, 2025
Responsible for two of the three core products in a business intelligence and ops software suite for the live entertainment sector. Drove product innovation after a merge and investment round, achieving a 30-35% increase in per-client engagement and 11% rise in NPS in early 2024. Led product research generating insights, prototypes, and designs. Managed product standups, prioritised backlog with CTO, rationalised release cycles, and founded a product research user-group offering early feature releases. Compiled and presented a company-wide research report outlining client needs and a data-driven product roadmap.
Founder and Chief Design Officer at SuperRational Ltd (delic.network)
November 30, 2021 - August 22, 2025
Managed product market-fit via iterative two-week design sprints increasing user activity. Recruited and led a cross-functional team of 12, embedding collaborative design culture. Managed full product lifecycle with double-diamond R&D processes encompassing research, synthesis, prototyping, and testing. Led backlog prioritisation with CTO. Conducted extensive user research including interviews and surveys to validate user needs. Built internal dashboard for financial and user activity insights facilitating executive decisions. Successfully pitched and secured multiple investment rounds and grants. Presented the MVP and roadmap at UK's annual creative industries conference. Curated and produced creative events and workshops. Achieved various early-stage startup milestones including investor pitches and innovation funding.
Freelance R&D / Product Designer / UX Designer / Product Lead / User Researcher / No Code Developer at Various (self-employed)
November 1, 2021 - Present
Provided product research consultancy, platform design, and prototype development for startups including Vibe Inside Ltd and Fyne Labs, focusing on complementary healthcare and low-code app-builder solutions with AI integration. Led a Civtech-funded AI business support app project, recruiting and managing a team and conducting extensive stakeholder interviews. Produced commercial feasibility reports, user research, and no-code app development for diversity monitoring and community navigation projects. Conducted user research and testing for blockchain startup TrueDeploy and adventure holiday company MACS Adventure. Delivered projects demonstrating strong expertise in AI-enhanced features, stakeholder engagement, and innovative research methodologies.
Data Analyst and Visualisation Designer at SNBTS National Services Scotland (NSS Grade 6)
March 31, 2018 - August 22, 2025
Maintained scheduled and interactive reports for Scotland’s national blood supply chain using Tableau and SAP Business Objects. Designed dashboards and data visualisations to make complex data accessible to non-technical staff and leadership. Won the National Services Scotland 'Vizathon' data visualisation competition and received formal commendation for contributions to team collaboration and decision-making through effective visualisation.
Innovative Event Curator/Producer at Various (self-employed)
November 30, 2022 - August 22, 2025
Curated and produced cross-disciplinary and experimental arts events including innovative remote collaboration formats for music and visual arts. Delivered events for festivals such as Paradigm Electronic Arts Festival, Hidden Door Festivals, and Edinburgh International Film Festival. Designed hybrid digital/live performances linking multiple venues and curated competitions resulting in live music-video concerts.

Education

MA at The University of Cambridge
January 1, 2000 - December 31, 2003
MA Theological and Religious Studies (Secular) at The University of Cambridge
January 1, 2000 - January 1, 2003
Professional Diploma in UX Design at UX Design Institute (Glasgow Caledonian University)
January 1, 2023 - January 1, 2024
Creative Bridge (Creative Industries Product Development) at Creative Informatics at Codebase Edinburgh
January 1, 2018 - August 22, 2025

Qualifications

Techscaler Catalyst Startup Accelerator
January 1, 2025 - December 31, 2025
Professional Diploma in UX Design
January 1, 2023 - December 31, 2024
Creative Bridge (Creative Industries Product Development)
January 1, 2018 - December 31, 2018
Professional Diploma in UX Design
January 1, 2023 - January 1, 2024

Industry Experience

Software & Internet, Media & Entertainment, Healthcare, Non-Profit Organization