Maria Eduarda Pernambuco Souza Leão
Hello! I'm Maria Eduarda Pernambuco Souza Leão, a multidisciplinary professional pursuing degrees in Software Development and Business Administration.
About
Hello! I’m Maria Eduarda Pernambuco Souza Leão, a multidisciplinary professional pursuing degrees in Software Development and Business Administration. I thrive when turning data into actionable insights and crafting engaging social media experiences, driving growth and real-time engagement for brands. I bring a blend of digital marketing, design tools, and analytical mindset to every project.
I have hands-on experience leading social media strategies for major outlets and collaborating across teams to deliver user-centered digital experiences. I’m motivated by learning, improving processes, and delivering measurable results for media brands and tech projects.
- 2 years' experience
- Joined April 2026
Languages
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Software & Internet
- Education
- Professional Services
Work experience
Developed Python scripts to automate complex report generation, increasing operational efficiency. Performed data cleaning and analysis using Pandas and Microsoft Excel to support decision-making.
Contributed to digital transformation projects for major media outlets, including Globo and Sistema Jornal do Comércio, focusing on UX/UI validation and cross-functional collaboration between technical teams and stakeholders to ensure brand consistency.
Managing end-to-end social media strategies across Instagram and TikTok, focusing on community growth and real-time engagement. Creating high-quality visual content and short-form videos using Figma, CapCut, and DaVinci Resolve. Monitoring social media KPIs and sentiment to adapt messaging for diverse audiences and align with brand identity.
Education
Certifications and awards· 5
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