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Hello! I'm Maria Eduarda Pernambuco Souza Leão, a multidisciplinary professional pursuing degrees in Software Development and Business Administration. I thrive when turning data into actionable insights and crafting engaging social media experiences, driving growth and real-time engagement for brands. I bring a blend of digital marketing, design tools, and analytical mindset to every project. I have hands-on experience leading social media strategies for major outlets and collaborating across teams to deliver user-centered digital experiences. I’m motivated by learning, improving processes, and delivering measurable results for media brands and tech projects.…Hello! I'm Maria Eduarda Pernambuco Souza Leão, a multidisciplinary professional pursuing degrees in Software Development and Business Administration. I thrive when turning data into actionable insights and crafting engaging social media experiences, driving growth and real-time engagement for brands. I bring a blend of digital marketing, design tools, and analytical mindset to every project. I have hands-on experience leading social media strategies for major outlets and collaborating across teams to deliver user-centered digital experiences. I’m motivated by learning, improving processes, and delivering measurable results for media brands and tech projects.

Maria Eduarda Pernambuco Souza Leão

Social Media Manager, Data Analyst, Project Manager, +2

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Hello! I'm Maria Eduarda Pernambuco Souza Leão, a multidisciplinary professional pursuing degrees in Software Development and Business Administration. I thrive when turning data into actionable insights and crafting engaging social media experiences, driving growth and real-time engagement for brands. I bring a blend of digital marketing, design tools, and analytical mindset to every project. I have hands-on experience leading social media strategies for major outlets and collaborating across teams to deliver user-centered digital experiences. I’m motivated by learning, improving processes, and delivering measurable results for media brands and tech projects.…Hello! I'm Maria Eduarda Pernambuco Souza Leão, a multidisciplinary professional pursuing degrees in Software Development and Business Administration. I thrive when turning data into actionable insights and crafting engaging social media experiences, driving growth and real-time engagement for brands. I bring a blend of digital marketing, design tools, and analytical mindset to every project. I have hands-on experience leading social media strategies for major outlets and collaborating across teams to deliver user-centered digital experiences. I’m motivated by learning, improving processes, and delivering measurable results for media brands and tech projects.

Available to hire

Hello! I’m Maria Eduarda Pernambuco Souza Leão, a multidisciplinary professional pursuing degrees in Software Development and Business Administration. I thrive when turning data into actionable insights and crafting engaging social media experiences, driving growth and real-time engagement for brands. I bring a blend of digital marketing, design tools, and analytical mindset to every project.

I have hands-on experience leading social media strategies for major outlets and collaborating across teams to deliver user-centered digital experiences. I’m motivated by learning, improving processes, and delivering measurable results for media brands and tech projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Social Media Manager & Analyst at Freelance (Remote)

January 1, 2024 - Present

Managing end-to-end social media strategies across Instagram and TikTok, focusing on community growth and real-time engagement. Creating high-quality visual content and short-form videos using Figma, CapCut, and DaVinci Resolve. Monitoring social media KPIs and sentiment to adapt messaging for diverse audiences and align with brand identity.

Resident at Embarque Digital / Porto Digital

February 1, 2024 - Present

Contributed to digital transformation projects for major media outlets, including Globo and Sistema Jornal do Comércio, focusing on UX/UI validation and cross-functional collaboration between technical teams and stakeholders to ensure brand consistency.

Data & Administrative Intern at ARPE

June 1, 2025 - Present

Developed Python scripts to automate complex report generation, increasing operational efficiency. Performed data cleaning and analysis using Pandas and Microsoft Excel to support decision-making.