Hi, I'm Ed Willmore, an Animation Director and Lead/Senior Animator with 27 years' experience in broadcast and online animation. I started with traditional pencil and paper, moved through Adobe Animate/Flash, and spent a decade working with Toon Boom, while also using After Effects and Premiere Pro to finish projects. I love shaping animation pipelines, mentoring teams, and delivering creative work on tight deadlines. Since September 2024 I’ve been a freelance animator, supervising animation on co-productions like Josephine and Tortel, directing Daisy and Ollie sequences, and building reusable assets and libraries. I enjoy collaborative storytelling, tutorials, and ensuring high-quality animation across multiple episodes and formats.

Ed Willmore

Hi, I'm Ed Willmore, an Animation Director and Lead/Senior Animator with 27 years' experience in broadcast and online animation. I started with traditional pencil and paper, moved through Adobe Animate/Flash, and spent a decade working with Toon Boom, while also using After Effects and Premiere Pro to finish projects. I love shaping animation pipelines, mentoring teams, and delivering creative work on tight deadlines. Since September 2024 I’ve been a freelance animator, supervising animation on co-productions like Josephine and Tortel, directing Daisy and Ollie sequences, and building reusable assets and libraries. I enjoy collaborative storytelling, tutorials, and ensuring high-quality animation across multiple episodes and formats.

Available to hire

Hi, I’m Ed Willmore, an Animation Director and Lead/Senior Animator with 27 years’ experience in broadcast and online animation. I started with traditional pencil and paper, moved through Adobe Animate/Flash, and spent a decade working with Toon Boom, while also using After Effects and Premiere Pro to finish projects. I love shaping animation pipelines, mentoring teams, and delivering creative work on tight deadlines.

Since September 2024 I’ve been a freelance animator, supervising animation on co-productions like Josephine and Tortel, directing Daisy and Ollie sequences, and building reusable assets and libraries. I enjoy collaborative storytelling, tutorials, and ensuring high-quality animation across multiple episodes and formats.

See more

Language

English
Fluent
French
Beginner

Work Experience

Animation Supervisor at Warnick Studios / Caligari (co-production)
September 1, 2024 - September 1, 2024
Animation supervisor on Josephine. Led animation cycles, created demonstrations, and coordinated remote teams across the production. Responsibilities included scheduling, asset preparation, and quality control through blocking, animation, and precompositing to ensure timely delivery.
Animator at Mackinnon & Saunders
December 1, 2023 - December 1, 2023
Animator on the project Stanley.
Animation Supervisor at Warnick Studios / Caligari (co-production)
August 1, 2023 - August 1, 2023
Animation supervisor for 6x22min Tortel. Oversaw animation cycles, shot planning and on-model reviews, coordinating with the team to maintain style and pace.
Animation Director at Hoopla Studio
September 1, 2022 - September 1, 2022
One of 2 Animation Directors. Recruited animators, contributed to pre-production with reusable animation, prepared assets and libraries for each episode, allocated shots, checked blocking and animation, provided feedback, processed shots for compositing, and completed retakes. Remotely coordinated with the producer to report progress.
Lead Animator at CHF Entertainment / Hoopla Studios
November 1, 2019 - November 1, 2019
Led a team of 3-5 animators and animated portions of four Daisy and Ollie series and three Pip Ahoy series, among other work. Reported to the Animation Director, filtered animation for quality, helped hit deadlines, and managed retakes.
Freelance Animator at Various clients (Freelance)
January 1, 2013 - January 1, 2013
Designed, storyboarded, animated and composited animation and backgrounds for TV commercials, children’s cartoons, promos, image pieces, short films for websites, tech interfaces, and collaborations with web designers. Worked with CHF Entertainment, Cartoon Network, Nickelodeon, Cosgrove Hall, BBC, CNN, ITV, and others.
Animation Supervisor at Warnick Studios / Caligari co-production
September 1, 2024 - September 1, 2024
Animation supervisor on Josephine (20x11min cycles); oversaw animation flow, created cycles, and contributed tutorials/demonstrations during the December 2023–September 2024 period.
Animator at Mackinnon and Saunders
December 1, 2023 - December 1, 2023
Animator on the project Stanley.
Animation Supervisor at Warnick Studios / Caligari co-production
August 1, 2023 - August 1, 2023
Animation supervisor on Tortel (6x22min).
Lead Animator at CHF Entertainment (then Hoopla Studios)
November 1, 2019 - November 1, 2019
Led 3-5 animators; animated portions of Daisy and Ollie (4 series) and Pip Ahoy (3 series); reported to Animation Director; filtered animation for quality; assisted AD in meeting deadlines and performing retakes.
Freelance Animator at Self-Employed
January 1, 2013 - January 1, 2013
Designed, storyboarded, animated and composited animation and backgrounds for TV commercials, children's cartoons, promos, image pieces, and short films; collaborated with web designers.
Freelance Animator
September 1, 2024 - Present
Freelance animation work for broadcast and websites, including designing, animating and compositing; ongoing since 2024-09.
Animation Supervisor at Warnick Studios / Caligari
December 1, 2023 - September 1, 2024
Co-production Josephine (20x11min). Responsible for animation supervision, creating cycles and tutorials/demonstrations.
Animator at Mackinnon and Saunders
November 1, 2022 - December 1, 2023
Animator on 'Stanley'.
Animation Supervisor at Warnick Studios / Caligari
February 1, 2023 - August 1, 2023
Co-production Tortel (6x22min). Animation supervisor.
Animation Director at Hoopla Studio
December 1, 2019 - September 1, 2022
One of 2 Animation Directors. After finishing Series 4, recruited animators for Daisy and Ollie Series 5, contributed to pre-production with reuse animation, prepared assets and libraries for each episode, allocated shots to animators, checked the blocking and animation stage, provided feedback, processed the shots ready for compositing and completing retakes. Kept the producer up to date with progress. Mostly remote.
Lead Animator at CHF Entertainment / Hoopla Studios
September 1, 2013 - November 1, 2019
Lead Animator for 3-5 animators, animated portions of Daisy and Ollie (4 series) and Pip Ahoy (3 series); reported to the Animation Director, filtered animation for quality, aided AD in meeting deadlines, performed retakes as needed.
Freelance Animator
January 1, 1998 - December 31, 2013
Freelance animator: designing, storyboarding, animating and compositing for TV commercials, children's cartoons, promos for animated seasons, image pieces, short films for websites, tech interfaces; collaborated with web designers. Worked with CHF Entertainment, Cartoon Network, Nickelodeon, Cosgrove Hall, BBC, CNN, Not to Scale, Tandem, Th1ng One, ITV, Slinky Pictures and Bermuda Shorts; clients included Adobe, Sony, McDonalds, Volkswagen, Nokia, Kinder, Kellogg's, Philips and others.

Education

Post Graduate Animation,- Merit at Central St Martins
November 22, 2024 - November 22, 2024
Attended this course in 1998
BA Hons at Edinburgh College of Art
November 22, 2024 - November 22, 2024
Concluded this course in 1995
3 A levels, 7 GCSEs at Eastbourne College
November 22, 2024 - November 22, 2024
Left School 1991
Post Graduate Animation,- Merit at Central St Martins
February 2, 1998 - August 21, 1998
Attended this course in 1998
Post Graduate Animation at Central St Martins, London
January 11, 2030 - January 1, 1998
BA Hons Visual Communication (2:2) at Edinburgh College of Art
January 1, 1993 - January 1, 1996
Foundation Art course at Hastings College of Arts and Technology
January 1, 1992 - January 1, 1993
A Levels (3 A levels) & GCSEs (7 GCSEs) at Eastbourne College
January 1, 1986 - January 1, 1991
Post Graduate Animation (Merit) at Central St Martins, London
January 1, 1998 - November 26, 2025
BA Hons Visual Communication (2:2) at Edinburgh College of Art
January 1, 1993 - January 1, 1996
Foundation Art at Hastings College of Arts and Technology
January 1, 1992 - January 1, 1993
3 A levels, 7 GCSEs at Eastbourne College
January 1, 1986 - January 1, 1991
Post Graduate Animation at Central St Martins, London
January 1, 1998 - December 2, 2025
BA Hons Visual Communication (2:2) at Edinburgh College of Art
January 1, 1993 - January 1, 1996
Foundation Art course at Hastings College of Arts and Technology
January 1, 1992 - January 1, 1993
A Levels / GCSEs at Eastbourne College
January 1, 1986 - January 1, 1991

Qualifications

Post Graduate Animation,- Merit
November 25, 2024 - November 25, 2024
BA Hons Visual Communications-Animation
November 25, 2024 - November 25, 2024

Industry Experience

Media & Entertainment, Gaming, Software & Internet, Education, Professional Services, Other
    paper After Effect project

    Self teaching myself AE in 2011

    paper 2010 showreel

    Rather lengthy old reel with some freelance work from my pre-PAYE years.