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I've built my career at the intersection of fashion and culture. As a director for top publications such as Refinery29 and Domino, I produced award-winning content that signaled where style, design, and consumer behavior were headed next. In recent years, I've expanded my editorial expertise through innovation-focused roles. At Meta, I led the development and partnerships strategy for the Avatars store, a digital fashion marketplace, and secured deals with Prada, Valentino, Balenciaga, and others. More recently, I've consulted for brands like West Elm, Louis Vuitton, and Depop, helping identify and execute exciting product collaborations and translate cultural insights into compelling brand narratives. Across these roles, I've managed partnerships end-to-end, from identifying the right collaborators to structuring deals to building robust marketing plans that support each launch.…I've built my career at the intersection of fashion and culture. As a director for top publications such as Refinery29 and Domino, I produced award-winning content that signaled where style, design, and consumer behavior were headed next. In recent years, I've expanded my editorial expertise through innovation-focused roles. At Meta, I led the development and partnerships strategy for the Avatars store, a digital fashion marketplace, and secured deals with Prada, Valentino, Balenciaga, and others. More recently, I've consulted for brands like West Elm, Louis Vuitton, and Depop, helping identify and execute exciting product collaborations and translate cultural insights into compelling brand narratives. Across these roles, I've managed partnerships end-to-end, from identifying the right collaborators to structuring deals to building robust marketing plans that support each launch.

Erin Cunningham

Writer, Content Producer, Casting Director, +4

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I've built my career at the intersection of fashion and culture. As a director for top publications such as Refinery29 and Domino, I produced award-winning content that signaled where style, design, and consumer behavior were headed next. In recent years, I've expanded my editorial expertise through innovation-focused roles. At Meta, I led the development and partnerships strategy for the Avatars store, a digital fashion marketplace, and secured deals with Prada, Valentino, Balenciaga, and others. More recently, I've consulted for brands like West Elm, Louis Vuitton, and Depop, helping identify and execute exciting product collaborations and translate cultural insights into compelling brand narratives. Across these roles, I've managed partnerships end-to-end, from identifying the right collaborators to structuring deals to building robust marketing plans that support each launch.…I've built my career at the intersection of fashion and culture. As a director for top publications such as Refinery29 and Domino, I produced award-winning content that signaled where style, design, and consumer behavior were headed next. In recent years, I've expanded my editorial expertise through innovation-focused roles. At Meta, I led the development and partnerships strategy for the Avatars store, a digital fashion marketplace, and secured deals with Prada, Valentino, Balenciaga, and others. More recently, I've consulted for brands like West Elm, Louis Vuitton, and Depop, helping identify and execute exciting product collaborations and translate cultural insights into compelling brand narratives. Across these roles, I've managed partnerships end-to-end, from identifying the right collaborators to structuring deals to building robust marketing plans that support each launch.

Available to hire

I’ve built my career at the intersection of fashion and culture. As a director for top publications such as Refinery29 and Domino, I produced award-winning content that signaled where style, design, and consumer behavior were headed next.

In recent years, I’ve expanded my editorial expertise through innovation-focused roles. At Meta, I led the development and partnerships strategy for the Avatars store, a digital fashion marketplace, and secured deals with Prada, Valentino, Balenciaga, and others. More recently, I’ve consulted for brands like West Elm, Louis Vuitton, and Depop, helping identify and execute exciting product collaborations and translate cultural insights into compelling brand narratives. Across these roles, I’ve managed partnerships end-to-end, from identifying the right collaborators to structuring deals to building robust marketing plans that support each launch.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Work Experience

Independent Consultant, Partnerships and Content Strategy at Independent / Freelance

October 1, 2018 - Present

Develop and execute partnerships that support brand growth, storytelling, and consumer relevance. Advise brands on collaboration strategy, partner selection, and cultural positioning across product, retail, and marketing initiatives. Develop talent and influencer programs, connecting brands with relevant tastemakers to drive cultural credibility and resonance. Translate micro and macro cultural signals into actionable creative concepts and frameworks. Establish brand voice and editorial frameworks to ensure consistency across partnerships and platforms.

Meta Content, Partnerships, and Merchandising Lead at Meta

June 1, 2022 - June 1, 2024

Lead style direction, brand partnerships, and global merchandising strategy for Meta’s Avatars Store, a virtual fashion marketplace. Launched monthly collaborations with top global brands, including Prada & Valentino, significantly boosting store visibility and user acquisition. Forecasted trends and cultural events into curated collections and editorial moments, improving engagement, discoverability, and relevance. Partnered with product and engineering teams to develop AI-powered personalization tools, a Gen-AI content creation experience, and dynamic discovery features, driving UX innovation and conversion.

Domino Branded Content + Talent Director at Domino

January 1, 2022 - May 1, 2022

Maintained responsibilities held under Deputy Editor title. Increased paid influencer partnerships by 300%, accounting for 80% of annual revenue. Generated a comprehensive reporting system measuring partner success through multiple lenses, driving actionable insights. Created and presented seasonal trend reports to select partners, informing product collections and merchandising strategies with editorial insights. Developed a White Label casting agency revenue stream for brand partners, securing high-profile clients like Walmart and Amazon.

Deputy Editor, Branded Content at Domino

January 1, 2020 - December 1, 2021

Lead editorial ideation, creating original story concepts and large-scale packages for brand partners. Facilitated seamless communication between sales and creative departments, improving client satisfaction and meeting tight deadlines efficiently. Founded the Domino Talent Collective, a network of emerging and established creatives available to partners for marketing campaigns. Managed talent acquisition and contract negotiations, ensuring timely delivery of content. Contributed to print and digital editorial projects.

Refinery29 Fashion News Director at Refinery29

July 1, 2017 - October 1, 2018

Maintained responsibilities held under Senior Fashion Editor title. Partnered with sales teams to streamline relationships with key luxury, fashion, and retail clients, boosting retention rates. Secured breaking news and exclusive interviews to optimize industry visibility. Edited and produced R29’s luxury-focused bi-monthly newsletter, Unstyled, and affiliate shopping newsletter, Most Wanted. Oversaw styling direction for photo shoots to align with brand aesthetics and ensure consistent visual storytelling.

Senior Fashion Editor at Refinery29

September 1, 2015 - July 1, 2017

Generated story ideas for features, packaged service, and original photo shoots, and built out monthly editorial calendar. Managed a team of seven, achieving consistent monthly production and exceeding traffic targets. Top edited up to 15 stories daily, including market round-ups, news posts, personal essays, photo shoots, and long-form features. Represented R29 at New York, Paris, London, and Sydney fashion weeks, industry events, panels, and press trips. Created The Z List, a teen-centric package that was an honoree for Best Branded Editorial Experience at the 2017 Webby Awards and winner of the OMMA Award for Native Advertising: Single Execution, increasing R29’s teen readership by 120% YoY. Produced and edited 29 Big Fashion Ideas, an interactive recap of Fashion Month coverage that saw average time spent increase by 170%.

New York Editor at Refinery29

July 1, 2014 - September 1, 2015

Produced a variety of daily content, including features, breaking news, interesting best-of lists, SEO-driven items, profiles of new names and emerging communities, and viral slideshows and lists across all categories (fashion, beauty, home, art, food, entertainment, wellness, and tech). Maintained editorial calendar and designated assignments to freelancers and field experts.

Fashion Reporter at The Daily Beast

May 1, 2013 - July 1, 2014

Researched and reported long- and short-form pieces on fashion and style as related to pop culture, politics, art, and women’s issues. Maintained editorial calendar and designated assignments to freelancers. Managed the vertical’s social media presence on Twitter and Instagram. Established and maintained content-sharing partnerships with other media outlets, including Refinery29, The Cut, and PopSugar.

Casting Assistant at Barbara Pfister Casting

September 1, 2012 - May 1, 2013

Assisted in pre-castings, castings, fittings, per diem, and backstage for New York and Milan fashion week presentations. Cast campaigns and editorial shoots for international brands, including Versace and Warby Parker, and publications. Organized and maintained model, street casting, and photography records.