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I am a Creative Strategist and AI-Driven web designer with over 10 years of experience crafting UX solutions and AI-powered social media campaigns for high impact brands such as AT&T, HBO, and McDonald’s. I specialize in user-first design, leveraging tools like Figma, Framer, and WordPress to create impactful digital experiences. I lead creative direction and manage projects with a focus on simplicity, consistency.…I am a Creative Strategist and AI-Driven web designer with over 10 years of experience crafting UX solutions and AI-powered social media campaigns for high impact brands such as AT&T, HBO, and McDonald’s. I specialize in user-first design, leveraging tools like Figma, Framer, and WordPress to create impactful digital experiences. I lead creative direction and manage projects with a focus on simplicity, consistency.

Edgar Becerra

Creative Director, Web Designer, Project Manager, +2

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I am a Creative Strategist and AI-Driven web designer with over 10 years of experience crafting UX solutions and AI-powered social media campaigns for high impact brands such as AT&T, HBO, and McDonald’s. I specialize in user-first design, leveraging tools like Figma, Framer, and WordPress to create impactful digital experiences. I lead creative direction and manage projects with a focus on simplicity, consistency.…I am a Creative Strategist and AI-Driven web designer with over 10 years of experience crafting UX solutions and AI-powered social media campaigns for high impact brands such as AT&T, HBO, and McDonald’s. I specialize in user-first design, leveraging tools like Figma, Framer, and WordPress to create impactful digital experiences. I lead creative direction and manage projects with a focus on simplicity, consistency.

Available to hire

I am a Creative Strategist and AI-Driven web designer with over 10 years of experience crafting UX solutions and AI-powered social media campaigns for high impact brands such as AT&T, HBO, and McDonald’s. I specialize in user-first design, leveraging tools like Figma, Framer, and WordPress to create impactful digital experiences.

I lead creative direction and manage projects with a focus on simplicity, consistency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Lead Creative Direction & Web Designer at AT&T (internal Marketing Agency)

March 31, 2025 - August 6, 2025

Led creative direction for digital campaigns and designed web components. Utilized AI to create personalized content and partnered with the Creative Director to enhance strategy and aesthetics.

Creative Strategist at Warner Media / HBO LatAm

November 30, 2021 - August 6, 2025

Upgraded digital collaterals and UX/UI for the Latin America launch using a modular approach for over 20 agencies. Focused on simplicity to ensure consistency and minimize errors in web interfaces and promotional materials.

User Experience Designer at MONAT Global

January 31, 2021 - August 6, 2025

Redesigned the Beauty Quiz and checkout process with a focus on user experience, driving lead generation and customer engagement.

Creative Strategist at Zimmerman Advertising

November 30, 2019 - August 6, 2025

Developed creative social media strategies for clients such as McDonald’s and Spirit Airlines to boost brand recognition and audience interaction. Created promotional microsites for Chuck E Cheese’s, Miami Grill, and others.

Founder / Creative Director at eivan.work

January 1, 2015 - Present

Operate a web experience and design agency focused on modern and AI-driven strategies. Deliver impactful branding, cohesive creative solutions, and professional photography to elevate clients’ digital presence since 2015.