Edgar Becerra
I am a Creative Strategist and AI-Driven web designer with over 10 years of experience crafting UX solutions and AI-powered social media campaigns for high impact brands such as AT&T, HBO, and McDonald’s.
About
I am a Creative Strategist and AI-Driven web designer with over 10 years of experience crafting UX solutions and AI-powered social media campaigns for high impact brands such as AT&T, HBO, and McDonald’s. I specialize in user-first design, leveraging tools like Figma, Framer, and WordPress to create impactful digital experiences.
I lead creative direction and manage projects with a focus on simplicity, consistency.
- 11 years' experience
- Joined August 2025
Industry experience
- Media & Entertainment
- Retail
- Telecommunications
- Software & Internet
- Consumer Goods
Work experience· 5 roles
Led creative direction for digital campaigns and designed web components. Utilized AI to create personalized content and partnered with the Creative Director to enhance strategy and aesthetics.
Upgraded digital collaterals and UX/UI for the Latin America launch using a modular approach for over 20 agencies. Focused on simplicity to ensure consistency and minimize errors in web interfaces and promotional materials.
Redesigned the Beauty Quiz and checkout process with a focus on user experience, driving lead generation and customer engagement.
Education
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