I recently graduated from the University of Michigan with a B.A. in Communications and Media. My vast professional experience began in a clinical research setting, which developed both my analytical skills and keen attention to detail. After a career pivot and a desire to be more client-facing, I worked at a public relations agency, managing events, influencer outreach, and multiple social media accounts. Further, I have social media and on-camera content creation experience, as well as the ability to easily edit content. I also have knowledge of Microsoft and Google Suite, Notion, and AI, meaning I have optimized my technology usage. I thrive in a fast-paced environment and do well under pressure. I look forward to working together.…

Emmy Edmondson

I recently graduated from the University of Michigan with a B.A. in Communications and Media. My vast professional experience began in a clinical research setting, which developed both my analytical skills and keen attention to detail. After a career pivot and a desire to be more client-facing, I worked at a public relations agency, managing events, influencer outreach, and multiple social media accounts. Further, I have social media and on-camera content creation experience, as well as the ability to easily edit content. I also have knowledge of Microsoft and Google Suite, Notion, and AI, meaning I have optimized my technology usage. I thrive in a fast-paced environment and do well under pressure. I look forward to working together.…

Available to hire

I recently graduated from the University of Michigan with a B.A. in Communications and Media. My vast professional experience began in a clinical research setting, which developed both my analytical skills and keen attention to detail. After a career pivot and a desire to be more client-facing, I worked at a public relations agency, managing events, influencer outreach, and multiple social media accounts. Further, I have social media and on-camera content creation experience, as well as the ability to easily edit content. I also have knowledge of Microsoft and Google Suite, Notion, and AI, meaning I have optimized my technology usage. I thrive in a fast-paced environment and do well under pressure. I look forward to working together.

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Language

English
Fluent

Work Experience

Visual Merchandiser, Stylist at Madewell
May 1, 2026 - Present
Created weekly virtual floor sets and merchandising updates to align with seasonal campaigns and product launches. Interpreted corporate visual directives and adapted merchandise placement based on inventory availability. Collaborated with store teams to maintain cohesive visual presentation across denim, accessories, and ready-to-wear. Leveraged trend forecasting, color stories, and merchandising principles to craft compelling product displays for interior and window presentation. Provided personalized styling consultations and curated looks tailored to clients’ styles and needs.
Public Relations Intern, Digital Department at Factory PR
May 1, 2025 - August 31, 2025
Assisted in researching and developing influencer and VIP outreach lists aligned with client goals and brand positioning; created social media and digital coverage across dozens of brands, tracking performance and engagement; produced content for @FactoryPR on Instagram (49,000 followers); supported the content team in planning and curating assets for social amplification; drafted media alerts, client reports, and influencer recaps; managed showroom stock, sample deliveries, and related external communications; provided direct support in monthly budget expenses and other executive assistant tasks.
Public Relations Intern: Digital Department at Factory PR
May 1, 2025 - August 1, 2025
Assisted in researching and developing influencer and VIP outreach lists aligned with client goals and brand positioning. Monitored social media and digital coverage for dozens of brands, tracking performance and engagement across key campaigns. Supported the content team by drafting media alerts, client reports, and influencer recaps.
Social Media Director at ManorOfNew York
January 1, 2025 - Present
Manage Instagram and TikTok content centered on personal styling, fashion trends, and curated shopping. Create branded graphics and short-form content using Canva and AI tools, and curate product recommendations using ShopMy. Research seasonal trends and emerging brands, utilize affiliate link tools, and optimize content performance by tracking social media analytics. Translate fashion industry insights into cohesive, on-brand digital content.
Brand Marketing Consultant at Ross Retail
August 1, 2024 - May 1, 2025
Led development of branding proposals for local businesses, coordinating with copy and social teams to ensure cohesive brand messaging. Managed social media channels to maintain multiple brand images and drove cross-brand exposure for RRC and partner brands.
Creative Director at A/squared Magazine
August 1, 2024 - May 31, 2025
Collaborated with a team of ~12; planned bi-monthly photoshoots from concept to direction on set for quarterly issues; led shoots from pitches through casting, location scouting, styling, and final edits; oversaw creative direction and production for each issue.
Brand Marketing Consultant at Ross Retail Club
August 1, 2024 - Present
Led sponsorship proposal development and cross-functional brand messaging; managed multiple social media platforms to ensure cohesive brand voice.
Creative Direction at A/squared Magazine
August 1, 2024 - Present
Collaborated with a team of a dozen on external relationships and created visual advertisements with a broad social reach; organized bimonthly photoshoots from concept to on-set direction.
Vice President of External Communications at CogniCure
August 1, 2024 - Present
Led external communications with dozens of partners; planned and posted across Instagram and LinkedIn for a multi-audience reach; ensured branding and fundraising goals were aligned with initiatives.
Marketing and Public Relations Intern at Michigan Vintage Market
August 1, 2024 - Present
Strategized with local brands to enhance market visibility and community relationships; produced promotional materials monthly; analyzed attendee feedback to refine event marketing strategies.
Social Media Director at Michigan Vintage Market
August 1, 2024 - Present
Collaborated with 20+ local brands to boost visibility and community engagement. Generated promotional content monthly across social and print media, created virtual styling lookbooks, and gathered attendee feedback to inform future events.
Research Intern at Cincinnati Children's Hospital
May 1, 2024 - August 1, 2024
Interfaced with PhD scientists, performed cell culture, LDH assays, transfection, and data analysis; presented a personal research project at a seminar and earned recognition.
Social Media Director at ManorOfNew York
January 1, 2024 - Present
Research Intern at Cincinnati Zoo and Botanical Gardens
June 1, 2022 - August 1, 2023
Collaborated with PhD scientists on diverse projects, conducted independent lab work, data analysis (Excel/Microsoft BI), and hormone analysis via ELISA; used thermal imaging (FLIR Studio).
Zooteen Supervisor at Cincinnati Zoo and Botanical Gardens
April 1, 2022 - December 1, 2023
Managed and mentored a volunteer team of over 200; provided feedback and evaluations; created daily schedules and coordinated program events; maintained regular communication with staff and volunteers.

Education

Bachelor of Science at University of Michigan, Ann Arbor, MI
January 1, 2023 - January 1, 2026
Bachelor of Arts at University of Michigan, Ann Arbor, MI
January 1, 2023 - January 1, 2026
Bachelor of Arts in Communication and Media at University of Michigan
January 1, 2023 - January 1, 2026
Bachelor of Arts at University of Michigan
January 1, 2023 - January 1, 2026
Bachelor of Arts in Communication and Media at University of Michigan
January 1, 2023 - January 1, 2026
Bachelor of Arts: Communication and Media at University of Michigan, Ann Arbor
January 1, 2023 - January 1, 2026

Qualifications

Inside LVMH Certificate
September 1, 2024 - March 9, 2026
Inside LVMH Certificate, LVMH Group
September 1, 2024 - June 1, 2026
Inside LVMH Certificate
September 1, 2024 - July 6, 2026
Inside LVMH Certificate, LVMH Group
September 1, 2024 - July 6, 2026
Inside LVMH Certificate (LVMH Group)
September 1, 2024 - July 21, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Healthcare, Non-Profit Organization, Other
    Social Media Sample Spots

    This is a list of some of my favorite content pieces and their performance metrics.


    1. This was our highest-viewed video to date, which drove a 214x increase in saves compared to typical platform performance by creating geographically relevant content using a tagged location. This drove organic discovery, shares, and saves within the local fashion community that served as our intended audience and target event attendees.
    2. zRlODBiNWFlZA==
      Recapping a successful event is important to further gauge audience reception and serves as a nice final addition to a long-awaited activation. Specifically, in this post, I created this event-related content that then generated engagement from verified creators and known fashion industry personalities. The post was meant to recap the event for attendees and remind them of their enjoyment of the event, and spark outside interest for future activations.

    3. Loop was one of the first major brands I worked on, making it quite personal. It was informative to learn how to capitalize on brand announcements and achievements via social media. I blended press spots with aesthetically pleasing photos to keep engagement. Further, I adapted social messaging and visual direction to align with the brand’s luxury presence. I understand that successful content doesn’t always mean mass-marketing for such brands.
    4. RlODBiNWFlZA==
      This post was a testament to the girly, biting brand of the company I worked for at the time. This messaging is meant specifically for our college-aged, mostly female audience, who shop our collections. It was enjoyable to highlight specific pieces while presenting them in an artistic manner and utilizing my creativity. I had multiple customers at future events compliment the formatting and aesthetics of the post. It generated repeated viewer exposure with a 3.6x views-to-reach ratio, with over 40% of traffic driven through Instagram stories, showing a wide audience reach.
    5. MzRlODBiNWFlZA==
      While it is important to create original content, I also am understanding of the fact that adapting current, identifiable trends is going to engage a Gen-Z, younger audience. At the time of this post, the “which _____ are you” format was quite popular on TikTok, so I brought it in carousel format to Instagram. It was a more creative way to announce a drop on our website rather than a
      simple “shop now.” Specifically, the post balanced discovery across Stories (37.6%), Feed (36%), and Profile (24.4%), indicating both active sharing and intentional audience behavior.