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I’m a senior brand and communications professional with 8+ years of experience building brands, growing audiences, and leading creative teams across B2B and B2C environments. I’m bilingual in English and Bahasa Melayu, and I enjoy stakeholder-facing work—whether presenting to C-suite leaders, hosting corporate events, or translating brand strategy into content that connects with mass audiences. I’ve built and monetised 400K+ organic followers across multiple platforms, delivered campaigns reaching 2M+ views, and helped clients achieve 3× audience growth within two months. Alongside content and brand strategy, I also enjoy business development and partnerships—managing distributor and retail pipelines, shaping partnership programs, and overseeing activations—while continuing to run multi-client media consultancy work.…I’m a senior brand and communications professional with 8+ years of experience building brands, growing audiences, and leading creative teams across B2B and B2C environments. I’m bilingual in English and Bahasa Melayu, and I enjoy stakeholder-facing work—whether presenting to C-suite leaders, hosting corporate events, or translating brand strategy into content that connects with mass audiences. I’ve built and monetised 400K+ organic followers across multiple platforms, delivered campaigns reaching 2M+ views, and helped clients achieve 3× audience growth within two months. Alongside content and brand strategy, I also enjoy business development and partnerships—managing distributor and retail pipelines, shaping partnership programs, and overseeing activations—while continuing to run multi-client media consultancy work.

NUR AIDA ELLIZAR BINTI RAZALI

Content Strategist, Brand Strategist, Content Creator, +4

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I’m a senior brand and communications professional with 8+ years of experience building brands, growing audiences, and leading creative teams across B2B and B2C environments. I’m bilingual in English and Bahasa Melayu, and I enjoy stakeholder-facing work—whether presenting to C-suite leaders, hosting corporate events, or translating brand strategy into content that connects with mass audiences. I’ve built and monetised 400K+ organic followers across multiple platforms, delivered campaigns reaching 2M+ views, and helped clients achieve 3× audience growth within two months. Alongside content and brand strategy, I also enjoy business development and partnerships—managing distributor and retail pipelines, shaping partnership programs, and overseeing activations—while continuing to run multi-client media consultancy work.…I’m a senior brand and communications professional with 8+ years of experience building brands, growing audiences, and leading creative teams across B2B and B2C environments. I’m bilingual in English and Bahasa Melayu, and I enjoy stakeholder-facing work—whether presenting to C-suite leaders, hosting corporate events, or translating brand strategy into content that connects with mass audiences. I’ve built and monetised 400K+ organic followers across multiple platforms, delivered campaigns reaching 2M+ views, and helped clients achieve 3× audience growth within two months. Alongside content and brand strategy, I also enjoy business development and partnerships—managing distributor and retail pipelines, shaping partnership programs, and overseeing activations—while continuing to run multi-client media consultancy work.

Available to hire

I’m a senior brand and communications professional with 8+ years of experience building brands, growing audiences, and leading creative teams across B2B and B2C environments. I’m bilingual in English and Bahasa Melayu, and I enjoy stakeholder-facing work—whether presenting to C-suite leaders, hosting corporate events, or translating brand strategy into content that connects with mass audiences.

I’ve built and monetised 400K+ organic followers across multiple platforms, delivered campaigns reaching 2M+ views, and helped clients achieve 3× audience growth within two months. Alongside content and brand strategy, I also enjoy business development and partnerships—managing distributor and retail pipelines, shaping partnership programs, and overseeing activations—while continuing to run multi-client media consultancy work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Content Strategist at Upstack Studio

October 1, 2024 - Present

Developed and owned B2B content strategy aligned with business objectives across YouTube, TikTok, Instagram, and LinkedIn; managed full editorial planning and content calendar. Conceptualised and launched the company’s podcast from zero: scripting, guest coordination, and distribution strategy, establishing a new thought leadership and brand awareness channel. Built and maintained a network of startup founders and entrepreneurs through podcast guest outreach and relationship development. Managed end-to-end sponsorship and brand collaboration pipeline, including inbound/outbound brand outreach, partnership ideation, contract negotiation, invoicing, campaign execution, and post-campaign analytics. Collaborated cross-functionally with SEO, design, and creative teams to optimise performance and maintain brand voice. Created lead-generation assets (videos, checklists, podcast content) that supported the marketing funnel. Champion AI integration across the content team, building generative

Content Strategist at Upstack Studio, B2B SaaS & App Development

January 1, 2024 - Present

Developed and owned B2B content strategy aligned to business objectives across YouTube, TikTok, Instagram, and LinkedIn, including full editorial planning and content calendar management. Conceptualised and launched the company’s podcast from zero—handling scripting, guest coordination, and distribution strategy—to establish a new thought leadership channel. Built content assets and managed cross-functional collaboration with SEO, design, and creative teams to optimise performance while maintaining brand voice and positioning consistency.

Content Consultant at By Eton Media - Social Media Consultancy

July 1, 2023 - Present

Founded and operate a multi-client social media consultancy, managing end-to-end content and brand strategy for 3–5 client brands concurrently across F&B, lifestyle, and e-commerce sectors. Built brand positioning, content pillars, copywriting frameworks, and scalable social media systems from zero for each client, including audience segmentation and platform-specific strategy. Delivered consistent viral content performance: top videos reaching 2M+ views, with regular content achieving 100K–500K organic reach. Drove 3× social media audience growth for a key client within two months of taking over full strategy and editorial direction. Advised clients on digital positioning, influencer marketing strategy, and campaign direction. Presented content strategies and KPI performance reports directly to clients and stakeholders.

Global Growth & Partnerships Manager at Sainhall Nutrihealth

January 1, 2023 - Present

Led business development and market expansion across Southeast Asia by managing distributor pipelines from lead generation to contract close. Grew and managed relationships with distributors, retail partners, and global clients, including active market-entry evaluations. Reviewed and negotiated commercial contracts and trading agreements, identifying and managing risk clauses. Developed partnership programs for corporate and B2B channels and coordinated promotional mechanics. Oversaw brand visibility activities such as in-store activations, roadshows, and influencer seeding, aligning cross-functionally with sales and marketing teams to support commercial account growth goals.

Content Creator & Social Media Strategist at Self-Employed

October 1, 2021 - June 1, 2023

Built multi-platform communities in travel and lifestyle niches, growing to 400K+ combined organic followers across Instagram, Facebook, and TikTok (@jalanbuddies, @the_eating_buddies, @by.eton). Collaborated with tourism boards, hotels, and lifestyle brands on brand awareness campaigns, content partnerships, and audience engagement activations. Monetised personal brand through sponsorships, affiliate partnerships, and paid collaborations — operating as a commercially viable creator. Continuously analysed content performance metrics to optimise reach, engagement, and audience growth across platforms.

Content Consultant at By Eton Media - Social Media Consultancy

January 1, 2021 - December 31, 2021

Founded and operated a multi-client social media consultancy managing end-to-end content and brand strategy for 3–5 client brands concurrently across F&B, lifestyle, and e-commerce. Built brand positioning, content pillars, and copywriting frameworks, including audience segmentation and platform-specific strategy. Delivered consistently strong organic performance, with top videos reaching 2M+ views and regular content achieving 100K–500K organic reach. Drove 3× social media audience growth for a key client within two months through editorial direction and performance optimisation. Advised clients on digital positioning, messaging, influencer marketing strategy, and campaign direction.

Nature Activity Section Head at Entopia Penang

September 1, 2019 - October 1, 2022

Led a team of up to 12 across daily operations, scheduling, training, and performance quality — building a high-functioning team from the ground up through mentorship and development. Redesigned and overhauled the department's visitor activity programmes, reducing the schedule from 14 to 8 optimised activities while maintaining and improving visitor engagement and satisfaction. Served as the organisation's official host and spokesperson for high-profile VIP engagements, including royalty, heads of state, and international dignitaries — representing Entopia publicly. Designed and delivered structured communication and presentation training programmes for team members, raising overall team confidence and public-facing standards. Managed departmental budgets and produced strategic performance reports for senior leadership.

Nature Activity Section Head at Entopia Penang

January 1, 2016 - December 31, 2020

Progressively promoted over 5 years to Section Head, leading daily operations and managing a team of up to 12. Redesigned and streamlined visitor activity programmes (from 14 to 8 optimised activities) while maintaining and improving visitor engagement and satisfaction. Served as the organisation’s official host and spokesperson for high-profile VIP engagements, including royalty, heads of state, and international dignitaries. Designed and delivered communication and presentation training programmes to raise public-facing standards. Managed departmental budgets and produced performance reports for senior leadership review.

Public Relations Executive at Bukit Merah Laketown Resort

December 1, 2014 - March 1, 2016

Managed resort social media platforms and developed promotional copywriting and content to drive audience engagement and brand visibility. Coordinated media visits, press coverage, and promotional activities to support the resort’s marketing and public relations initiatives. Organized and facilitated media tours, site visits, and group programs for journalists, partners, and stakeholders. Collaborated with external partners, tourism agencies, and media outlets to strengthen public awareness and brand positioning. Hosted events and guided tours for visitors, media representatives, and partners, ensuring clear and engaging communication of the resort’s offerings.