Available to hire
I’m a Senior Creative with 10+ years of experience in brand guardianship and visual storytelling for global Entertainment and Retail brands. I specialise in bridging digital campaigns and physical experiences using a systems-led approach in Figma and Adobe. A collaborative leader, I focus on empowering multidisciplinary teams to deliver scalable identities that drive emotional connection and commercial impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Design Manager (FTC) at SEGA Europe
January 1, 2023 - December 31, 2024Led the transition to a Figma-first workflow, building and maintaining comprehensive design systems that ensure visual consistency across global studios and multiple iconic gaming franchises. Lifecycle Strategy & CRM: acted as the creative lead for data-driven CRM projects, transforming standard communications into personalized, empathy-led journeys that increased user retention. High-level stakeholder diplomacy: managed complex relationships between internal stakeholders and external partners, negotiating creative directions that balanced innovation goals with brand integrity.
Graphic Designer at Three Mobile UK
January 1, 2020 - December 31, 2023Immersive Brand Activations: Led the spatial design for flagship retail takeovers, translating high-tech brand promises into approachable tactile physical environments. Cross-disciplinary Collaboration: Partnered with copywriters and designers to ensure complex technical offers were communicated with strong visual impact and credible storytelling. Technical Production Oversight: Managed end-to-end print production for large-scale OOH and retail installations.
Creative Designer at Natural Baby Shower
January 1, 2019 - December 31, 2020CRM & User Experience: Owned full lifecycle of CRM design, using data analysis to optimize the user journey and digital experiences. Creative Marketing & Production: Drove CRM design and digital marketing across channels.
Creative Marketing Executive at Queen Anne’s School, Caversham
January 1, 2016 - December 31, 2019Multichannel Content Production: Filmed and edited high-engagement content across digital and print assets for international campaigns. 360° Event Branding: Led creative execution of high-profile events, ensuring cohesive physical brand experiences. Brand Engagement: Drove institutional brand awareness through a consistent, human-centered visual narrative across promotional materials and touchpoints.
Education
BA (Hons) Media Arts at St. Mary's University, Twickenham
January 11, 2012 - April 24, 2015Creativity Unleashed - Short Course at School of Communication Arts, England
January 11, 2022 - April 24, 2022Qualifications
BA (Hons) Media Arts
January 11, 2012 - April 24, 2015Creativity Unleashed - Short Course
January 11, 2022 - April 24, 2022Industry Experience
Gaming, Education, Retail, Telecommunications, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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