Senior Manager, Social Content Strategy at Anthropologie

Responsible for content strategy and curation across Anthropologie’s social channels, cross-functional collaboration with operational social, marketing, merchandising, and creative teams. Led Commissioned Creator program strategy, casting, and briefing; increased Instagram Engagement Rate by 97%. Oversaw strategy, scheduling, and publishing on brand TikTok channels, increasing followers by 20%. Managed a team of 4 in-house and freelance content creators, providing direction and approvals. Built monthly reports with actionable takeaways for leadership.

Social Media Manager at Anthropologie

Led strategy and curation across all social platforms for @Anthropologie, @AnthroLiving, and @AnthropologieWeddings; drove a 4,075% increase in TikTok followers and 852% increase in organic IG sessions. Managed a 4-person team, oversaw editorial calendars, scheduling, publishing, and community management. Developed video content strategy, collaborating with creative teams, delivering over 76M incremental IG Video Views via Reels (+225%). Produced monthly leadership reports. Built and nurtured partner relationships with TikTok, Meta, and Pinterest representatives.

Senior Social Media Manager at Urban Outfitters

Led strategy, curation, scheduling, publishing, and community management across brand’s social media platforms, driving 55K follower growth and 86K IG sessions. Owned Editorial Calendar aligning with owned and retailer marketing initiatives across partners including Ulta, Sephora, and Nordstrom. Drove 77K in demand across influencer and celebrity marketing tactics. Built detailed monthly reports, sharing key takeaways with leadership. Responsible for art direction, content creation, and copywriting for social media. Strategized weekly boosting and whitelisting tactics on Meta. Oversaw social and influencer budget, affiliate payouts, influencer negotiations, and invoice submissions.

Social Media Manager at Urban Outfitters

Led strategy, curation, scheduling, publishing, and community management for @UrbanOutfitters, @UrbanOutfittersMens, @UrbanOutfittersHome, and @OhiiBeauty, driving a 1.5M increase in total followers. Aligned Editorial Calendars with marketing initiatives. Drove an average of $30,000 in weekly organic Instagram demand. Created weekly and monthly reports analyzing social insights. Oversaw social media content creation and influencer marketing for UO and ohii brands. Tracked social media budget, influencer negotiations, and invoice submissions.

Video Producer at Urban Outfitters

Briefed, produced, directed, and edited videos for brand’s YouTube channel, driving a 60% increase in subscribers. Project managed video team to ensure on-time asset delivery. Identified, cast, and contracted talent for video projects.