Ella Erlich

Responsible for content strategy and curation across Anthropologie’s social channels, cross-functional collaboration with operational social, marketing, merchandising, and creative teams. Led Commissioned Creator program strategy, casting, and briefing; increased Instagram Engagement Rate by 97%. Oversaw strategy, scheduling, and publishing on brand TikTok channels, increasing followers by 20%. Managed a team of 4 in-house and freelance content creators, providing direction and approvals. Built monthly reports with actionable takeaways for leadership.

Led strategy and curation across all social platforms for @Anthropologie, @AnthroLiving, and @AnthropologieWeddings; drove a 4,075% increase in TikTok followers and 852% increase in organic IG sessions. Managed a 4-person team, oversaw editorial calendars, scheduling, publishing, and community management. Developed video content strategy, collaborating with creative teams, delivering over 76M incremental IG Video Views via Reels (+225%). Produced monthly leadership reports. Built and nurtured partner relationships with TikTok, Meta, and Pinterest representatives.

Led strategy, curation, scheduling, publishing, and community management across brand’s social media platforms, driving 55K follower growth and 86K IG sessions. Owned Editorial Calendar aligning with owned and retailer marketing initiatives across partners including Ulta, Sephora, and Nordstrom. Drove 77K in demand across influencer and celebrity marketing tactics. Built detailed monthly reports, sharing key takeaways with leadership. Responsible for art direction, content creation, and copywriting for social media. Strategized weekly boosting and whitelisting tactics on Meta. Oversaw social and influencer budget, affiliate payouts, influencer negotiations, and invoice submissions.