Available to hire
I am a strategic and tech-savvy leader with over 10 years of experience across consulting, customer success, project management, and marketing in fast-paced international environments.
Co-founded and scaled a global startup, I have built scalable operations, digital ecosystems, and cross-cultural teams, aligning technology with business objectives to deliver measurable impact in consumer tech, financial services, and retail.
Skills
Language
Work Experience
Store Operations Manager at YAP Bitcoin Exchange
January 1, 2024 - January 1, 2025Led operations for Canada's leading non-custodial Bitcoin exchange, boosting operational efficiency by 15%. Spearheaded compliance and customer satisfaction initiatives, increasing NPS by 10%. Launched targeted digital campaigns on X (Twitter), growing referral traffic by 20% and engagement by 15%. Streamlined customer response systems, reducing average response time by 15%.
Marketing & Strategy Director at Les Entreprises Leznoff 2011 Inc.
January 1, 2023 - January 1, 2024Built and executed a data-driven digital strategy that increased leads by 30%. Successfully launched an e-commerce platform, improving conversion by 18%. Led SEO overhaul, resulting in a 25% growth in organic reach. Reorganized underperforming business segments, improving financial health by 20%.
Country Manager at Big Blue People Colombia S.A.S
January 1, 2018 - January 1, 2022Expanded business into new regions, achieving 20% growth in market share. Oversaw P&L, reducing operational costs by 15% through lean initiatives. Developed key partnerships and grew revenue through 10+ strategic alliances. Implemented scalable HR practices, increasing retention by 12%.
Consultant at Instituto Quetzalcoatl
January 1, 2017 - PresentAdvised management on business process improvements across finance, marketing, and IT, resulting in 25% faster decision-making cycles. Developed and implemented KPI dashboards, increasing financial reporting accuracy by 30%. Designed and rolled out new lead and HR management workflows, reducing operational errors by 20%.
Digital Strategy Consultant (Volunteer) at Fundación CASO A.C.
January 1, 2017 - January 1, 2020Created digital strategies to increase user engagement by 40%. Implemented metrics-driven social media dashboards to boost visibility and stakeholder reporting. Increased membership and online subscriptions by 15%.
Co-Founder & Project Manager at Big Blue People GmbH
January 1, 2017 - January 1, 2022Drove operational growth by building scalable IT processes and support systems. Improved customer satisfaction by 30% through custom ticketing and success workflows. Oversaw all marketing infrastructure, defining KPIs that increased retention by 15%. Managed IT procurement and strategic vendor selection, cutting cycle times by 10%.
Communication and Content Marketing Developer at Yagram SNC
January 1, 2016 - PresentLaunched a multichannel content strategy that increased web traffic by 35% and generated ~100 leads/month. Boosted brand visibility across 5+ platforms, contributing to a 25% growth in online engagement. Strengthened partner relations and lead retention through personalized content campaigns, improving conversion rate by 15%.
Education
Master of Business Administration (MBA) at Vlerick Business School – Leuven, Belgium
January 11, 2030 - March 4, 2026B.Sc. in Industrial Engineering at Universidad de Los Andes – Bogotá, Colombia
January 11, 2030 - March 4, 2026B.Sc. in Systems & Computer Science Engineering at Universidad de Los Andes – Bogotá, Colombia
January 11, 2030 - March 4, 2026Qualifications
Industry Experience
Software & Internet, Financial Services, Retail, Professional Services, Education
Skills
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