Senses – Brand identity & logo design for a wine concept
Efrain Rivas
Published
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This project showcases the creation of a complete brand identity for Senses, a wine concept inspired by the multisensory experience of tasting. The goal was to design a logo and visual system that capture elegance, depth, and the emotional richness that wine evokes.
The design process included research into sensory cues, development of a refined logotype, selection of a sophisticated color palette, and application of the identity across brand materials. The final outcome is a cohesive visual identity that communicates sophistication and enhances the brand’s positioning in the premium market. #graphicdesigner #illustrator