Citrus Crush – Redesigned citrus juicer for young bartenders

Citrus Crush is an industrial design project focused on reinventing a classic lemon juicer specifically for young cocktail enthusiasts. The project began with user interviews conducted under a pleasant design framework to identify essential functionalities and potential enhancements over traditional juicer designs. Building on user insights and a clearly defined user profile, visual mood boards were created to shape the aesthetic direction and emotional appeal of the product.

This culminated in the development of a refined final product that balances usability with contemporary design, making citrus juicing both efficient and stylish for a rend‑forward audience.