I’m a business development and go-to-market professional with 3+ years of experience driving user acquisition, market expansion, and revenue-supporting initiatives for SaaS and marketplace platforms. I’m experienced in outbound prospecting strategies, campaign execution, and cross-functional collaboration to generate qualified pipeline opportunities. I communicate clearly and have a data-driven mindset, with a knack for identifying target accounts, engaging stakeholders, and supporting account executives in high-growth startup environments. I’m a growth-focused GTM operator with a track record of building acquisition funnels in early-stage SaaS environments. I thrive on turning insights into action, optimizing go-to-market plans, and delivering measurable impact for teams, partners, and customers.

EHIZOJIE OKUDAYE

I’m a business development and go-to-market professional with 3+ years of experience driving user acquisition, market expansion, and revenue-supporting initiatives for SaaS and marketplace platforms. I’m experienced in outbound prospecting strategies, campaign execution, and cross-functional collaboration to generate qualified pipeline opportunities. I communicate clearly and have a data-driven mindset, with a knack for identifying target accounts, engaging stakeholders, and supporting account executives in high-growth startup environments. I’m a growth-focused GTM operator with a track record of building acquisition funnels in early-stage SaaS environments. I thrive on turning insights into action, optimizing go-to-market plans, and delivering measurable impact for teams, partners, and customers.

Available to hire

I’m a business development and go-to-market professional with 3+ years of experience driving user acquisition, market expansion, and revenue-supporting initiatives for SaaS and marketplace platforms. I’m experienced in outbound prospecting strategies, campaign execution, and cross-functional collaboration to generate qualified pipeline opportunities. I communicate clearly and have a data-driven mindset, with a knack for identifying target accounts, engaging stakeholders, and supporting account executives in high-growth startup environments.

I’m a growth-focused GTM operator with a track record of building acquisition funnels in early-stage SaaS environments. I thrive on turning insights into action, optimizing go-to-market plans, and delivering measurable impact for teams, partners, and customers.

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Work Experience

Product Manager & GTM Associate at Apex Rentals (Remote)
May 1, 2025 - December 31, 2025
Led pre-launch market expansion across Lagos and Edo state, generating a 25% increase in early product adoption within the first month. Built and executed waitlist acquisition campaigns via landing pages, influencer partnerships, and digital outreach, driving qualified early-user interest. Identified and targeted high-value host accounts across four states, contributing to onboarding of listings. Defined and tracked key acquisition metrics (MAU, booking conversion rate, host sign-up rate, CSAT, repeat bookings) to measure funnel performance. Collaborated with engineering and business teams to ensure smooth handoffs from acquisition to activation. Conducted competitive research and customer interviews to refine positioning and improve campaign effectiveness. Supported cross-functional coordination to accelerate launch timelines in a lean startup environment.
Product Manager Intern at Electronic Arts (Remote)
September 1, 2024 - December 31, 2024
- Analyzed product and market data to inform feature prioritization in a remote internship setting. - Collaborated with cross-functional teams to define goals and KPIs for mobile gaming performance.
Content Manager - Outreach & Engagement at Christ Embassy International – Warri
September 1, 2021 - Present
Executed multi-channel engagement campaigns, increasing audience engagement by 45%. Developed and launched targeted communications workflows to improve campaign execution efficiency. Analyzed engagement metrics to refine messaging and improve conversion outcomes. Coordinated cross-functional teams to deliver high-impact digital campaigns on schedule.
Freelance Media Producer & Writer at Beneliza Concept Group Ltd
April 1, 2022 - June 30, 2022
Directed production schedules and timelines to meet project milestones efficiently. Produced detailed PRDs to align project goals with business objectives. Collaborated with external vendors to create videos and engaging assets for marketing materials. Wrote compelling content and produced technical assets for marketing and product campaigns, driving a 35% increase in website traffic.
Product Manager & GTM Associate at Apex Rentals
May 1, 2025 - December 1, 2025
Led pre-launch market expansion strategy across Lagos and Edo states, generating a 25% increase in early product adoption within the first month. Built and executed waitlist acquisition campaigns via landing pages, influencer partnerships, and digital outreach, driving qualified early-user interest. Identified and targeted high-value host accounts across four states, contributing to onboarding of listings in Lagos, Edo, Port Harcourt, Ogun, and FCT. Defined and tracked key acquisition metrics (MAU, booking conversion rate, host sign-up rate, CSAT, repeat bookings) to measure funnel performance. Collaborated with engineering and business teams to ensure smooth handoff from acquisition to activation. Conducted competitive research and customer interviews to refine positioning and improve campaign effectiveness. Supported cross-functional coordination to accelerate launch timelines in a lean startup environment.
Product Management Intern at Electronic Arts
September 1, 2024 - Present
Analyzed player data to identify trends, providing actionable insights to improve product performance. Contributed to defining and tracking KPIs for mobile gaming performance. Collaborated with cross-functional teams to address operational inefficiencies and suggested improvements.
Content Manager - Outreach & Engagement at Christ Embassy International
September 1, 2021 - Present
Executed multi-channel engagement campaigns, increasing audience engagement by 45%. Developed and launched targeted communications workflows to improve campaign efficiency. Analyzed engagement metrics to refine messaging and improve conversion outcomes. Coordinated cross-functional teams to deliver high-impact digital campaigns on schedule.
Freelance Media Producer & Writer at Beneliaz Concept Group Ltd
April 1, 2022 - June 1, 2022
Directed production schedules and timelines to meet project milestones efficiently. Produced detailed PRDs to align project goals with business objectives. Collaborated with external vendors to create two videos and other assets for marketing materials. Wrote engaging content and created technical assets for marketing and product campaigns, driving a 35% increase in website traffic.

Education

Master of Arts in Media & Communications at University of Benin, Benin City, Nigeria
January 1, 2019 - December 31, 2021
Bachelor of Arts in International Studies & Diplomacy at University of Benin, Benin City, Nigeria
January 1, 2007 - December 31, 2010
Diploma in Product Management at School of Product Management, Alt School Africa – Lagos, Nigeria
January 1, 2024 - December 31, 2024
Master of Arts in Media & Communications at University of Benin, Benin City, Nigeria
January 1, 2019 - January 1, 2021
Bachelor of Arts in International Studies & Diplomacy at University of Benin, Benin City, Nigeria
January 1, 2007 - January 1, 2010
Diploma in Product Management at School of Product Management, Alt School Africa – Lagos, Nigeria
January 1, 2024 - January 1, 2024

Qualifications

Linux Foundation LF S101 — Introduction to Linux
January 11, 2030 - March 27, 2026
Linux Foundation LF 169 — Introduction to GitOps
January 11, 2030 - March 27, 2026
Azure Fundamentals (AZ-900)
January 11, 2030 - March 27, 2026
AWS Certified Cloud Practitioner Foundation - CLF-C01
January 11, 2030 - March 27, 2026
Oracle Cloud Infrastructure Foundations Associate
January 11, 2030 - March 27, 2026
Diploma in Product Management
January 1, 2024 - January 1, 2024

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education