Branding and marketing professional with experience across health, pharma, and medical technology, combining go-to-market strategy, UX/UI validation, and campaign execution. Skilled in building content and email journeys, coordinating launches, and using data and user insights to improve engagement. Currently working in Barcelona and immediately available in Spain. Strong cross-functional background including social media, press, partnerships, and design support in tools like Figma, Klaviyo, Canva, and Google Ads—backed by a business and law foundation from ESADE and international education through Erasmus+ and IE/ISE pathways.

Ekaterina Piko vich

Branding and marketing professional with experience across health, pharma, and medical technology, combining go-to-market strategy, UX/UI validation, and campaign execution. Skilled in building content and email journeys, coordinating launches, and using data and user insights to improve engagement. Currently working in Barcelona and immediately available in Spain. Strong cross-functional background including social media, press, partnerships, and design support in tools like Figma, Klaviyo, Canva, and Google Ads—backed by a business and law foundation from ESADE and international education through Erasmus+ and IE/ISE pathways.

Available to hire

Branding and marketing professional with experience across health, pharma, and medical technology, combining go-to-market strategy, UX/UI validation, and campaign execution. Skilled in building content and email journeys, coordinating launches, and using data and user insights to improve engagement.

Currently working in Barcelona and immediately available in Spain. Strong cross-functional background including social media, press, partnerships, and design support in tools like Figma, Klaviyo, Canva, and Google Ads—backed by a business and law foundation from ESADE and international education through Erasmus+ and IE/ISE pathways.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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Language

English
Fluent
Russian
Fluent
Spanish; Castilian
Intermediate
French
Beginner

Work Experience

Internship - Assistant at Sport Depo (Retail Network)
February 1, 2025 - May 1, 2025
Partnered with the marketing department for two weeks to create a holiday promotion for a football store and formulated a social media strategy to increase consumer engagement by 30%.
Part-Time Branding Manager at HEMM AI (Health & Life-Science)
January 1, 2025 - Present
Collaborated with Startupbootcamp Accelerator and a 5-member team to develop and implement a go-to-market strategy for a product. Analyzed UX/UI designs for health apps and supported implementation and design development to ensure consistency with user needs.
Marketing Manager (Food-Tech venture) at Private Venture: Sentum Group & JTI
March 1, 2022 - November 1, 2023
Contributed to ideation and marketing analysis of customer behavior for novel food products with mood modulation effects. Prepared presentations for team meetings and supported event coordination across Berlin, Latvia, Barcelona, and Geneva.
Sole Managing Administrator at Sentum Group S.L (Pharmaceutical)
February 1, 2022 - March 1, 2025
Supervised and delegated responsibilities while monitoring daily progress. Worked remotely to deliver monthly reports and improve engagement by 25% using Trello. Managed social media, press, and cooperations as primary focus. Coordinated a team of 3 to plan product launches, including social media post design, photoshoots, and email creation in Klaviyo, reaching out to 1,000+ customer database contacts.
Internship - Marketing & Design at SGI SIA (Medical Technology)
September 1, 2021 - December 31, 2021
Designed a customer-driven mobile application interface in Figma based on market research insights and prepared it for production launch for a medical-sector target audience of 10,000+ users. Analyzed regulatory frameworks in medical devices and digital medical devices to ensure compatibility of product features with applicable regulations.
Internship - Assistant at Sport Depo (Retail Network)
February 1, 2021 - March 31, 2021
Worked with the marketing department to create a holiday promotion for a football store and developed a social media strategy to increase consumer engagement by 30%.

Education

Bachelor in Business Administration (Digital Business, Minor) at ESADE Business & Law School, Ramon Llull University
September 1, 2021 - July 1, 2025
Erasmus+ Exchange Program at VŠE Prague University of Economics and Business
September 1, 2024 - February 1, 2025
Digital Medical Devices Summer School (EIT Health) at IESE Business School | University of Luxembourg (EIT Health)
July 1, 2024 - August 1, 2024
iGCSE and A-Level Diploma (Mathematics, Business Studies, Visual Arts) at British School of Barcelona
September 1, 2018 - July 1, 2021
Bachelor in Business Administration (Digital Business minor) at ESADE Business & Law School, Ramon Llull University
September 1, 2021 - July 31, 2025
Erasmus+ exchange program at VŠE Prague University of Economics and Business
September 1, 2024 - February 1, 2025
Digital Medical Devices Summer School at IESE Business School | University of Luxembourg
July 1, 2024 - August 31, 2024
Certificate (EIT Health) at EIT Health
January 11, 2030 - August 22, 2026
iGCSE and A-Level Diploma (Mathematics, Business Studies, Visual Arts) at British School of Barcelona
January 1, 2018 - July 1, 2021

Qualifications

Reward of Excellence (Digital Business - ESADE)
September 1, 2021 - July 22, 2026
British School of Barcelona: GCSE Art and Design - Highest Mark in Spain
January 1, 2019 - July 22, 2026
Factoria F5 - FemCoders: teaching women SQL (volunteering)
December 1, 2024 - December 31, 2024
Spinoff Europa Conference (innovative blood device - MosQ) - participant
May 1, 2025 - May 31, 2025
Reward of Excellence
January 11, 2030 - August 22, 2026
EIT Health Certificate
January 11, 2030 - August 22, 2026
GCSE Art and Design: fine art (Highest Mark in Spain)
January 1, 2019 - August 22, 2026

Industry Experience

Healthcare, Life Sciences, Retail, Education, Professional Services, Media & Entertainment, Other