Creative strategist and UI/UX designer blending market insight with aesthetics to craft brand experiences that resonate and convert. Passionate about building brands from the ground up, shaping design systems, and delivering polished work across digital and print. Experienced in product design, brand identity, UI/UX, packaging, and social media creative marketing. Recognized for punctual perfectionism, strong communication, and attention to detail—delivering thoughtful, conversion-focused design and marketing execution.…

ELAF ABID

Creative strategist and UI/UX designer blending market insight with aesthetics to craft brand experiences that resonate and convert. Passionate about building brands from the ground up, shaping design systems, and delivering polished work across digital and print. Experienced in product design, brand identity, UI/UX, packaging, and social media creative marketing. Recognized for punctual perfectionism, strong communication, and attention to detail—delivering thoughtful, conversion-focused design and marketing execution.…

Available to hire

Creative strategist and UI/UX designer blending market insight with aesthetics to craft brand experiences that resonate and convert. Passionate about building brands from the ground up, shaping design systems, and delivering polished work across digital and print.

Experienced in product design, brand identity, UI/UX, packaging, and social media creative marketing. Recognized for punctual perfectionism, strong communication, and attention to detail—delivering thoughtful, conversion-focused design and marketing execution.

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Language

English
Fluent
Urdu
Fluent
Arabic
Beginner

Work Experience

Social Media Manager at Zenith Group of Industries
July 8, 2026 - Present
Developed and managed social media content, planned content calendars, created engaging visual and written posts, monitored platform performance, and maintained a consistent brand presence across digital channels.
Social Media Manager & Graphic Designer
January 1, 2026 - Present
Social Media Manager & Graphic Designer at Social Media (Remote)
January 1, 2026 - Present
Managed social media creative and graphic design tasks, producing content aligned with brand goals to drive engagement. Produced visual assets and managed creative consistency across platforms.
Technical Designer at Samaiira Official
November 1, 2025 - December 1, 2025
Developed detailed tech packs for garment production, including specifications, measurements, construction details, and production ready documentation.
Social Media Creative Marketing
January 1, 2025 - December 31, 2025
Brand Identity & Creative Director at Pristine Digital (Internship) - London (Remote)
January 1, 2025 - Present
Technical Designer at Zenith Group of Industries
January 1, 2025 - December 31, 2026
UI/UX Designer at Pristine Digital (Internship)
January 1, 2025 - December 31, 2025
Brand Identity & Creative Director at Pristine Digital (Internship)
January 1, 2025 - December 31, 2025
Technical Designer at Zenith Group of Industries - Karachi (Remote)
January 1, 2025 - January 1, 2026
Worked as a technical designer supporting creative/production needs for branding and digital assets, collaborating with remote teams to deliver polished outputs.
UI/UX Designer at Pristine Digital (Internship) - London (Remote)
January 1, 2025 - December 31, 2025
Created UI/UX experiences and design systems for product interfaces. Produced UX/UI deliverables and coordinated creative execution in a remote internship environment.
Product Designer at ARC - Lahore
January 1, 2024 - December 31, 2025
Product Designer / Brand Identity & Creative Director at Beac onhouse National University - Lahore (LC?)
January 1, 2024 - January 1, 2025
Designed product and brand identity creatives with a focus on cohesive brand systems. Developed and directed creative assets to support brand consistency across digital touchpoints.
Brand Identity and Creative Director at Arc
January 1, 2024 - Present
Led the creation of brand identity, including logo design, slogan, tone of voice, and visual language across print and digital assets. Designed initial collection concepts, overseeing fabric choices, fit direction, and visual presentation for athleisure prototypes. Directed photoshoots, campaign styling, and art direction.
Product Designer (Packaging Designer - Freelance) at Mcvities
January 1, 2022 - May 20, 2022
Designed packaging for a snack food product, creating production-ready visuals aligned with brand identity. Focused on maximizing shelf appeal and consumer engagement while ensuring the designs were aligned with production requirements.

Education

Bachelor of Arts in Visual Communication and Design at Beaconhouse National University
January 1, 2022 - July 6, 2026
A-Level at Lahore Grammar School, Lahore, Pakistan
January 11, 2030 - July 13, 2026
O-Level at Al-Hussan International School, Khobar, KSA
August 15, 2008 - June 3, 2019
BFA in Visual Communication Design at Lahore Grammar School
January 1, 2019 - December 31, 2021
Creative Expertise at Beaconhouse National University
January 1, 2022 - January 1, 2026
A-level Creative Expertise at Education
January 1, 2017 - July 27, 2026
Bachelor of Fine Arts (BFA) in Visual Communication Design at Lahore Grammer School
January 1, 2019 - December 31, 2021
A-level Creative Expertise at Beaconhouse National University
January 1, 2022 - January 1, 2026
A-level at Education
January 1, 2022 - July 27, 2026
BFA in Visual Communication Design at Lahore Grammar School
January 11, 2030 - January 1, 2021
A-level Creative Expertise at Beaconhouse National University, Lahore
January 1, 2022 - January 1, 2023
Edducation at Pakistani
January 11, 2030 - July 27, 2026

Qualifications

Bachelor of Arts in Visual Communication and Design
September 26, 2022 - July 6, 2026
BFA in Visual Communication Design (A - level / degree details extracted from resume text)
January 11, 2030 - July 27, 2026
Product/Creative study (inferred from resume heading)
January 11, 2030 - July 27, 2026
Creative / technical design experience (no explicit certification text provided in resume)
January 11, 2030 - July 27, 2026

Industry Experience

Retail, Other, Education, Media & Entertainment, Professional Services