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I’m a Visual Communication Design graduate specializing in brand identity, branding, and creative marketing. I enjoy creating strategic, visually compelling design systems that help brands communicate with impact. I work across brand identity, logo design, packaging, social media content, and campaign direction—bringing thoughtful concept development, strong typographic/visual decisions, and consistent brand presence across print and digital assets.…I’m a Visual Communication Design graduate specializing in brand identity, branding, and creative marketing. I enjoy creating strategic, visually compelling design systems that help brands communicate with impact. I work across brand identity, logo design, packaging, social media content, and campaign direction—bringing thoughtful concept development, strong typographic/visual decisions, and consistent brand presence across print and digital assets.

ElaF ABid

Graphic Designer, Designer, Brand Designer, +4

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I’m a Visual Communication Design graduate specializing in brand identity, branding, and creative marketing. I enjoy creating strategic, visually compelling design systems that help brands communicate with impact. I work across brand identity, logo design, packaging, social media content, and campaign direction—bringing thoughtful concept development, strong typographic/visual decisions, and consistent brand presence across print and digital assets.…I’m a Visual Communication Design graduate specializing in brand identity, branding, and creative marketing. I enjoy creating strategic, visually compelling design systems that help brands communicate with impact. I work across brand identity, logo design, packaging, social media content, and campaign direction—bringing thoughtful concept development, strong typographic/visual decisions, and consistent brand presence across print and digital assets.

Available to hire

I’m a Visual Communication Design graduate specializing in brand identity, branding, and creative marketing. I enjoy creating strategic, visually compelling design systems that help brands communicate with impact.

I work across brand identity, logo design, packaging, social media content, and campaign direction—bringing thoughtful concept development, strong typographic/visual decisions, and consistent brand presence across print and digital assets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Arabic

Beginner

Work Experience

Social Media Manager at Zenith Group of Industries

July 8, 2026 - Present

Developed and managed social media content, planned content calendars, created engaging visual and written posts, monitored platform performance, and maintained a consistent brand presence across digital channels.

Technical Designer at Samaiira Official

November 1, 2025 - December 1, 2025

Developed detailed tech packs for garment production, including specifications, measurements, construction details, and production ready documentation.

Brand Identity and Creative Director at Arc

January 1, 2024 - Present

Led the creation of brand identity, including logo design, slogan, tone of voice, and visual language across print and digital assets. Designed initial collection concepts, overseeing fabric choices, fit direction, and visual presentation for athleisure prototypes. Directed photoshoots, campaign styling, and art direction.

Product Designer (Packaging Designer - Freelance) at Mcvities

January 1, 2022 - May 20, 2022

Designed packaging for a snack food product, creating production-ready visuals aligned with brand identity. Focused on maximizing shelf appeal and consumer engagement while ensuring the designs were aligned with production requirements.