Available to hire
I am a growth-focused marketing executive with 15+ years scaling consumer and retail brands across DTC, marketplace, and omnichannel environments. I design and lead performance-led growth systems that connect acquisition, retention, channel economics, and revenue forecasting, aligning marketing strategy with business targets and inventory planning. I leverage disciplined analytics and AI-enabled optimization to reduce CAC, improve ROAS, and modernize marketing operations while building internal capability.
My experience spans brand, agency, and in-house leadership, with a track record of delivering measurable revenue outcomes across DTC, retail, and omnichannel ecosystems. I thrive on turning complex data into actionable growth plans, aligning cross-functional teams, and driving sustainable scale through structured testing, attribution, and forecast-driven decision making.
Experience Level
Work Experience
Founder & Fractional Head of Growth at Creed Marketing LLC
April 1, 2019 - PresentPartner with consumer and CPG brands navigating inflection points—DTC acceleration, retail expansion, or performance stabilization—to design and lead integrated growth systems. Own full-funnel marketing across paid, lifecycle, affiliate, influencer, and emerging social commerce channels; design CAC/LTV modeling, attribution frameworks, and forecasting infrastructure to support disciplined scale; stabilize rising CAC through cohort analysis and media mix optimization; integrate AI-enabled workflows to modernize marketing operations; serve as embedded fractional growth leader, building internal capability while owning revenue targets.
Director of Client Strategy (Contract) at Lunar Solar Group
November 1, 2025 - January 1, 2026Led end-to-end growth and performance strategy for DTC brands, overseeing multimillion-dollar paid media investments across social, search, programmatic, and affiliate channels. Implemented structured creative testing, attribution, and forecasting frameworks to improve CAC efficiency and scale profitable acquisition. Integrated AI-enabled analytics tools to modernize reporting and decision-making; partnered with brand and eCommerce leaders to align performance strategy with product launches and retail expansion initiatives.
Director of Performance & Growth Strategy (Contract) at D.Luxury Brands
March 1, 2025 - December 1, 2025Led performance and growth strategy across portfolio of consumer brands, owning acquisition efficiency, channel economics, and revenue forecasting. Designed and implemented CAC/LTV modeling frameworks to improve marketing investment discipline and scale. Reduced blended acquisition costs through full-funnel optimization across paid, lifecycle, and affiliate channels. Built centralized reporting and attribution infrastructure to improve cross-brand visibility and executive decision-making; partnered with leadership to align marketing with inventory planning and retail expansion strategy.
Performance Marketing & Social Commerce Lead (Contract) at BEEKMAN 1802
July 1, 2023 - October 1, 2025Owned revenue-driving social commerce and performance strategy, scaling creator-led initiatives while improving measurement visibility across digital and retail channels. Reduced CAC by 35% through structured creative testing, media mix optimization, and performance-led influencer integration. Increased ROAS from 5.0 to 8.0 by aligning paid acquisition, affiliate, and lifecycle strategies within a disciplined full-funnel growth framework. Built scalable creator and affiliate systems tied to CAC/LTV targets and blended revenue goals; developed attribution and reporting infrastructure to quantify social commerce contribution.
CPG + Retail Community and Program Development Consultant at NASDAQ Entrepreneurial Center
December 1, 2024 - September 1, 2025Designed and launched a national CPG and retail founder ecosystem supporting women-led product businesses. Architected structured programming across retail readiness, pricing strategy, margin modeling, and scalable brand growth. Developed repeatable toolkits and operating frameworks covering wholesale economics, supply chain readiness, and go-to-market discipline; built strategic partnerships across retailers, service providers, and capital networks; implemented performance tracking systems to measure founder progress, engagement, and ecosystem impact.
Director of Growth Strategy (Contract) at MUTESIX
March 1, 2024 - October 1, 2024Led end-to-end growth strategy for DTC consumer brands (Cuisinart, Conair, BaByliss Pro, Stokke, Theory), overseeing multimillion-dollar media investments across paid social, search, programmatic, and affiliate channels. Directed cross-functional portfolio teams, reducing campaign execution timelines from 7 to 3 days, optimizing channel mix to reduce CAC, increase AOV, and improve blended ROAS. Delivered data-driven recommendations to support growth planning and new business pitches; implemented structured testing and performance iteration frameworks to drive measurable revenue efficiency improvements.
Digital Marketing Manager at RENFRO BRANDS
September 1, 2020 - October 1, 2021Led paid media, marketplace, and performance marketing initiatives to accelerate DTC growth; improved customer acquisition efficiency through structured campaign optimization, audience segmentation, and media mix testing.
Head of Digital and Direct-to-Consumer at RENFRO BRANDS
October 1, 2021 - January 1, 2024Built and led a digital-first eCommerce unit within a 100-year-old manufacturer, overseeing DTC, marketplace, wholesale, affiliate, influencer, and paid acquisition channels. Managed $20M+ P&L with responsibility for revenue, margin, inventory productivity, and financial forecasting; improved inventory productivity by 47%. Led enterprise digital transformation, migrating legacy systems to Dynamics 365, launching Shopify storefronts, integrating Salesforce CRM, and modernizing payment infrastructure. Established scalable marketing and operational workflows to support profitable omnichannel growth.
Social Media Supervisor / Senior Digital Campaign Manager / Digital Campaign Manager at Union Agency
January 1, 2018 - January 1, 2020Managed social media and digital campaigns with cross-functional teams; developed and executed campaigns for major brands, improving performance and engagement through data-driven optimization.
Social Media Strategist at MullenLowe
January 1, 2017 - January 1, 2018Developed social media strategy and execution for client portfolios; collaborated with creative and client teams to drive brand visibility and engagement.
Global Social Media Strategist at Mattel
January 1, 2015 - January 1, 2017Led global social media strategy and campaigns for brand initiatives; partnered with product, marketing, and regional teams to optimize reach and impact.
Social Media Manager at One Kings Lane
January 1, 2013 - January 1, 2015Managed social media presence and campaigns to support eCommerce growth and brand storytelling.
Integrated Marketing Manager at Macy's
January 1, 2011 - January 1, 2013Directed integrated marketing initiatives to support multi-channel sales and brand campaigns.
Education
Master of Business Administration at University of North Carolina, Kenan-Flagler Business School
January 11, 2030 - February 26, 2026Bachelor of Science at The Fashion Institute of Technology
January 11, 2030 - December 1, 2012Bachelor of Arts at University of Louisville
January 11, 2030 - May 1, 2009Qualifications
MBA
January 11, 2030 - February 26, 2026Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet
Experience Level
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