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I’m Elain Mair, a Creative and versatile Print & Graphic Designer with 10+ years’ experience designing for leading UK and Australian womenswear brands.
I specialise in print and textile design, brand identity, and artworking for high-street to premium retailers. I thrive on turning trends into sellable graphics, managing end-to-end design workflows from concept to sampling, and collaborating with marketing teams to bring campaigns to life.
Experience Level
Expert
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Language
Welsh
Fluent
English
Fluent
French
Intermediate
Work Experience
Graphic Designer at Everton Football Club
November 1, 2024 - May 31, 2026Delivered high-quality digital and print marketing collateral aligned with brand guidelines; designed matchday programmes, stadium screen content, event advertisements, social graphics, email campaigns, and activation assets; collaborated on large-scale billboards across Liverpool for high-impact campaigns during a pivotal period.
Freelance Textile & Graphic Designer at UK (Self-Employed)
May 1, 2024 - PresentDesigning prints for Australian womenswear brands (White Fox, Nara Swim) and logo/branding for Acre Lou. Creating prints for Mars The Label SS26/27 and Threadbare. Collaborating with Everton Football Club’s Marketing/Campaigns team to deliver marketing collateral aligned with brand guidelines, including matchday programmes, stadium content, event ads, social graphics, emails, and brand activation assets.
Freelance Textile & Graphic Designer at Self-employed / Freelance
May 1, 2024 - October 31, 2024Continuing to design prints remotely for White Fox (three days per week) and ongoing freelance work for two Australian womenswear labels (Acre Lou and Nara Swim); provided brand logo and print design.
Textile & Graphic Designer at White Fox Boutique
April 1, 2021 - April 1, 2024Sole apparel graphic designer responsible for all print and artwork across core categories for a trend-driven, Gen Z–focused brand; designed all-over prints, placement graphics, and logos for viral collections; collaborated with influencers for exclusive prints and branding; led print design for the Sarah’s Day activewear line and shaped the brand’s visual identity during rapid growth.
Print Designer at John Kaldor Fabricmaker UK Ltd.
May 1, 2019 - December 31, 2020Designed original artworks for established high street retailers (Phase Eight, Hobbs, Dorothy Perkins, Evans, Wallis, Roman); applied knowledge of flat screen, rotary, repeat, colour separation, placement, yardage, and digital printing with cost considerations; reworked vintage/purchased designs into new colourways; monitored sampling, provided factory feedback, and approved colour matches; selected colour standards and prepared chipping paperwork for mills.
Print Designer at Coast Fashion & Karen Millen
January 1, 2017 - May 1, 2019Designed in-house prints and jacquards for yardage and placement; multitasked artwork requests across Daywear, Eveningwear and Resort; designed EU Wholesale prints; created mood boards; supported shoots/press days; retouched images for lookbooks.
Print Design Assistant at Coast Fashion
September 1, 2015 - December 31, 2019Supported Print, Trend and Colour department; designed original prints and embroidery artworks; recoloured vintage designs; visualised print placements in CADS; managed colour palettes and administrative tasks.
Design Practitioner at Zandra Rhodes Studio
October 1, 2014 - PresentDesigning print ideas for Rhodes’ SS15 collection; contributed to concept development and print design.
Assistant at Designers Guild
March 1, 2012 - PresentAssisted in AW14 press conference preparation; created press packages showcasing furnishing fabric/wallpaper cuttings.
Education
BA (Hons) Textiles in Practice at Manchester School of Art
January 11, 2030 - April 23, 2026Diploma in Foundation Studies (Art & Design) at Yale College, Wrexham
January 11, 2030 - April 23, 2026Qualifications
BA (Hons) Textiles in Practice
January 11, 2030 - April 23, 2026Diploma in Foundation Studies (Art & Design)
January 11, 2030 - April 23, 2026A Levels
January 11, 2030 - April 23, 2026GCSEs
January 11, 2030 - July 3, 2026A Levels
January 11, 2030 - July 3, 2026Industry Experience
Retail, Media & Entertainment, Manufacturing, Professional Services, Other, Consumer Goods
Experience Level
Expert
Expert
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