Hello! I am a resourceful account manager with a strong background in research, sales, and marketing. I have directed marketing programs and helped expand audiences across targeted networks. I excel at generating brand recognition and loyalty with meticulous attention to detail, and I bring extensive experience using CRM systems to manage customer data, segment audiences, and personalize marketing efforts.…

Osman El-Alawa

Hello! I am a resourceful account manager with a strong background in research, sales, and marketing. I have directed marketing programs and helped expand audiences across targeted networks. I excel at generating brand recognition and loyalty with meticulous attention to detail, and I bring extensive experience using CRM systems to manage customer data, segment audiences, and personalize marketing efforts.…

Available to hire

Hello! I am a resourceful account manager with a strong background in research, sales, and marketing. I have directed marketing programs and helped expand audiences across targeted networks.

I excel at generating brand recognition and loyalty with meticulous attention to detail, and I bring extensive experience using CRM systems to manage customer data, segment audiences, and personalize marketing efforts.

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Language

English
Fluent

Work Experience

Community Manager at Bento Africa
December 31, 2024 - July 15, 2025
Implemented social media and communication campaigns aligned with marketing strategies. Created engaging content for social media accounts, managed customer queries, and monitored feedback and online reviews. Organized events to build community and boost brand awareness, maintained brand consistency, liaised with development and sales departments, and built relationships with customers and industry professionals.
Digital Marketing Specialist at WopeCar
December 31, 2024 - July 15, 2025
Created and implemented digital marketing strategies across various platforms. Developed relevant content, managed social media and advertising campaigns, optimized website SEO, and utilized CRM systems for data management and audience segmentation. Executed email marketing campaigns and analyzed KPIs to improve marketing effectiveness and conversion rates, ensuring brand consistency.
Social Media Marketing Manager at The Cheer Natives
December 31, 2023 - July 15, 2025
Analyzed market data to identify target audiences, created blogs and social media content, managed the organization's social media presence, and collaborated with video production to create promotional success stories. Planned content calendars and recommended policy changes to improve marketing strategies.
Music Museum Lead Copywriter & Researcher at Afrofuture Festival (Formerly Afrochella)
June 1, 2022 - Present
Developed festival themes and provided content direction for the museum. Edited and proofread copy for clarity and accuracy. Conducted extensive research to provide multimedia content, managed photoshoots, and collaborated with teams in design, research, and content creation.
Copywriter and Account Manager at Wild Fusion Ltd
February 28, 2023 - July 15, 2025
Developed strategic marketing and promotion plans for clients. Created social media content plans and online advertisements, conducted market research and competitive analysis, collaborated with advertising managers and graphic design teams to develop impactful marketing solutions.
Travel & Tourist Experience Coordinator at Tastemakers Africa
April 30, 2020 - July 15, 2025
Designed and managed travel itineraries and tours across Ghana. Handled logistics for arrivals and departures, provided cultural and adventure experiences, resolved customer issues, and built strong customer relationships through communication and friendly service.
Marketing Intern at Ringier Africa Digital Publishing
September 30, 2016 - July 15, 2025
Assisted with daily marketing tasks and coordination, attended meetings, conducted competitor and market trend research, developed creative content for websites, summarized data for management, and collaborated with teams to support paid search and SEO growth.
Marketing Intern at Ringier Africa Digital Publishing
September 1, 2016 - October 11, 2025
Assisted with day-to-day marketing tasks; collaborated with cross-functional teams; conducted market research on competitors and digital content; developed creative website content; presented results and recommendations to management; supported growth opportunities for paid search and SEO.
Travel & Tourist Experience Coordinator at Tastemakers Africa
April 1, 2020 - October 11, 2025
Curated itineraries and managed tours across Ghana, coordinating logistics; guided tourists to experience Ghana's culture, adventures and nightlife; resolved issues and maintained high customer satisfaction; built relationships with customers through open communication.
Copywriter and Account Manager at Wild Fusion Ltd
February 1, 2023 - October 11, 2025
Developed strategic marketing and promotional plans for new product rollouts; created monthly social media content plans; crafted online ads and positioning; conducted market research and competitive analysis; collaborated with advertising managers and design teams.
Music Museum Lead Copywriter & Researcher at Afrofuture Festival (Formerly Afrochella)
June 1, 2022 - Present
Deduced the festival's annual theme and directed content direction; edited and proofread copy for clarity; conducted extensive research and provided writeups, imagery and video content; managed photoshoots and collaborated with design, research and content teams; revised outputs to meet publishers' needs.
Social Media Marketing Manager at The Cheer Natives
December 1, 2023 - October 11, 2025
Analyzed market data to reach target audiences; spearheaded blogs and social media content; established a professional online presence and collaborated with video production to showcase customer success stories; planned and published high-quality content and maintained content calendars; proposed policy changes to refine marketing tactics.
Digital Marketing Specialist at WopeCar
December 1, 2024 - October 11, 2025
Created and implemented digital marketing strategies aligned with business goals; produced engaging content for websites, social media and email campaigns; built presence on social platforms and managed ads; optimized site content for SEO and conversions; utilized CRM to segment audiences; tracked KPIs and used data-driven insights to improve ROIs.
Community Manager at Bento Africa
May 1, 2025 - October 11, 2025
Set and implemented social media and communication campaigns; produced engaging text, image and video content; responded to comments and queries; monitored feedback and online reviews; organized events to boost brand awareness; coordinated with Marketing, PR and Communications for brand consistency; liaised with Development and Sales to stay updated on products; built relationships with customers and journalists; stayed updated on digital tech trends.

Education

Bachelor of Arts at University of Ghana
August 2, 2024 - August 2, 2024
Graduate Certificate at Durham College
January 1, 2023 - July 15, 2025
Bachelor of Arts at University of Ghana
January 1, 2015 - May 31, 2019
High School Certificate at Achimota School
January 1, 2013 - June 30, 2013
Graduate Certificate Artificial Intelligence Analysis, Design & Implementation at Durham College
January 11, 2030 - October 11, 2025
Bachelor of Arts in Psychology and Archaeology at University of Ghana
January 11, 2030 - May 1, 2019
High School Certificate General Arts at Achimota School
January 11, 2030 - June 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Financial Services, Manufacturing, Transportation & Logistics, Travel & Hospitality, Media & Entertainment, Retail, Professional Services, Software & Internet