Social Media Marketing Manager at Mochi Health

Managed and created content across multiple social media platforms including Instagram, TikTok, Facebook, YouTube, and LinkedIn. Boosted community engagement and brand loyalty on Instagram by achieving a 295.6% increase in total comments and a 43.5% increase in follower engagement rate year-over-year. Grew TikTok following by 4,000 surpassing 10,000 total followers. Developed and implemented LinkedIn strategy to expand brand awareness and drive B2B opportunities. Handled community management by responding to customer inquiries, resolving concerns, and promoting product understanding across all social channels.

Social Media Marketing Contractor at Freelancing

Managed content creation, editing, and copywriting across Instagram, Facebook, X (Twitter), and TikTok for clients in retail, event planning, and pet care industries. Analyzed weekly reports via Grin and Curalate to measure ambassador performance and content effectiveness, driving actionable insights. Collaborated with content creators to produce high-performing Reels, TikToks, and visuals, enhancing brand visibility. Built and nurtured online communities, fostering meaningful user interactions and maintaining a supportive environment.

Social Media Marketing Associate at See’s Candies - A Berkshire Hathaway Company

Devised and implemented content strategies that exceeded 2023 engagement goals by 24%, achieving 2.3 million total interactions. Increased Instagram reach by 6.9%, engaging 16k new accounts, and maintained a 7.3% engagement rate. Led cross-functional marketing initiatives integrating organic, paid social, influencer strategies, and push notifications to drive engagement. Delivered regular channel performance reports to senior leadership, providing data-driven recommendations for optimization.

Marketing Administrator at Simon Property Group

Developed and managed social media campaigns for Stanford Shopping Center, growing followers by 8% and reaching 400% more accounts compared to the previous year. Coordinated with branding teams to implement marketing campaigns across email, website, and paid media ensuring cohesive messaging. Planned and executed successful events including Garden Walk and holiday activations, driving foot traffic and customer engagement. Supported content creation for partner shops/stores, increasing brand visibility and engagement.

Social Media Marketing Consultant at Self-Employed

Managed content creation, editing, and copywriting across Instagram, Facebook, X (Twitter), and TikTok for clients in retail, event planning, and pet care industries. Analyzed weekly reports to measure ambassador performance and content effectiveness, driving actionable insights. Collaborated with content creators to produce high-performing Reels, TikToks, and visuals, enhancing brand visibility. Built and nurtured online communities, fostering meaningful user interaction and maintaining a supportive environment.

Social Media Marketing Associate at See's Candies - A Berkshire Hathaway Company

Developed and implemented content strategies that exceeded 2023 engagement goals by 24%, achieving 2.3M total interactions. Increased Instagram reach by 6.9%, engaging 16K new accounts, and maintained a 7.3% engagement rate. Led cross-functional marketing initiatives, integrating Organic, Paid Social, Influencer strategies, and Push Notifications to drive engagement. Delivered regular channel performance reports to senior leadership, providing data-driven recommendations for optimization.