Designed innovative packaging and labels highlighting the natural, organic nature of the products; built a user-friendly website to showcase the range and educate customers; produced social media content to communicate brand messages and engage audiences. Achievements included packaging rebrand driving a 70% sales increase, a new site with improved UX and 30% SEO uplift, and social campaigns boosting engagement by 50%.

Web Designer/Graphic Designer at Empowered Girlhood

May 1, 2025 - May 1, 2025

Designed and maintained the organization’s Wix website ensuring visual appeal, usability, and responsiveness; created graphics for social media, marketing materials, and event promotions; ensured brand consistency across channels; collaborated with content teams to deliver cohesive design; focused on UX improvements to enhance online experience.

Graphic Designer at Emerge Writer’s Community

June 1, 2024 - June 1, 2024

Created logo and brand identity, designed assets for social media, promotional materials, and event banners; produced custom illustrations; collaborated with community leaders to translate vision into visual content; ensured branding consistency across platforms. Achievements include launching a new brand identity that increased engagement by 100%.

Branding and UX/UI designer at Freelance

January 1, 2021 - November 22, 2025

Developed comprehensive brand strategies and visual identities (logos, color schemes, typography) and brand guidelines; designed intuitive user interfaces for websites and mobile apps; built and customized websites using WordPress, Wix, Shopify, Webflow, and Squarespace; produced graphic materials; collaborated closely with clients to translate visions into tailored design solutions.