Managed TikTok Shop operations across multiple categories (beauty, electronics, fashion, jewelry, and home goods). Owned full store setup: product listings, bundles, logistics integration, discount rules, and account health monitoring. Coordinated end-to-end live stream execution: scheduling, show flow, pinned product strategy, and inventory sync. Trained creators on talking points, hook structure, objection handling, and conversion pacing. Ran ad campaigns, monitored CTR/CPA, created daily/weekly sales reports and campaign recaps for internal teams and brand partners; tracked GMV and affiliate contributions. Led creator outreach and affiliate onboarding to drive traffic from Spark Ads and Creator Marketplace. Collaborated with TikTok category managers to join flash sales and events; onboarded live streamers across categories; provided performance reviews and feedback to improve AOV and viewer retention.

TikTok Shop Operator at Curious Live Agency

June 1, 2025 - July 1, 2026

Managed TikTok Shop operations across beauty, electronics, fashion, home appliances, and jewelry categories for UK/US markets; end-to-end execution, host coordination, content editing in events, and campaigns. Led a 15-person livestream and content team (hosts, video editors, assistants, operators). Achieved multi-viral product breakthroughs: GMV $10K–$30K per livestream; best viral SKU reached 100K+ views within hours. Trained and onboarded live streamers; tracked performance and optimized for viewer retention.

TikTok E-commerce Project Manager at Karball Co. Ltd

November 1, 2021 - April 1, 2024

Managed TikTok Shop operations across UK/US markets; end-to-end execution for beauty, 3C accessories, fashion, home appliances, and jewelry. Led a 15-person livestream and content team; hosts, editors, assistants, and operators. Achieved multiple viral product breakthroughs: single livestream GMV $10K–$30K; top viral SKU reached 100K+ views in hours.

Remote Contractor at Independent Contractor (Remote)

August 1, 2025 - Present

Advised 10+ overseas DTC brands on TikTok Shop US operations, covering store front setup and affiliate strategy. Created reusable SOPs and frameworks for affiliate campaign tracking, creator communication, and data reporting. Provided hands-on livestream team coaching for sellers and creators, including script polishing, offer positioning, and sales pacing for TikTok Live.