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I am an Italian designer with a deep love for everyday objects, books, and graphic design. I bring strong creativity and a keen eye for aesthetic harmony, combined with a precise, goal-driven approach to design, layout, and detail. My varied experience across brand identity, packaging, and product catalogs has taught me to collaborate effectively with colleagues and suppliers, while staying open to new ideas and cultures to keep my work fresh and relevant. I value structured processes and organized workflows, yet I’m always ready to push the boundaries of the right design solution—whether in print, digital, or on set. My education and international experiences have broadened my perspective and resilience, helping me overcome challenges and deliver compelling visual narratives.…I am an Italian designer with a deep love for everyday objects, books, and graphic design. I bring strong creativity and a keen eye for aesthetic harmony, combined with a precise, goal-driven approach to design, layout, and detail. My varied experience across brand identity, packaging, and product catalogs has taught me to collaborate effectively with colleagues and suppliers, while staying open to new ideas and cultures to keep my work fresh and relevant. I value structured processes and organized workflows, yet I’m always ready to push the boundaries of the right design solution—whether in print, digital, or on set. My education and international experiences have broadened my perspective and resilience, helping me overcome challenges and deliver compelling visual narratives.

Elena Cassella

Graphic Designer, Product Designer, Art Director, +3

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I am an Italian designer with a deep love for everyday objects, books, and graphic design. I bring strong creativity and a keen eye for aesthetic harmony, combined with a precise, goal-driven approach to design, layout, and detail. My varied experience across brand identity, packaging, and product catalogs has taught me to collaborate effectively with colleagues and suppliers, while staying open to new ideas and cultures to keep my work fresh and relevant. I value structured processes and organized workflows, yet I’m always ready to push the boundaries of the right design solution—whether in print, digital, or on set. My education and international experiences have broadened my perspective and resilience, helping me overcome challenges and deliver compelling visual narratives.…I am an Italian designer with a deep love for everyday objects, books, and graphic design. I bring strong creativity and a keen eye for aesthetic harmony, combined with a precise, goal-driven approach to design, layout, and detail. My varied experience across brand identity, packaging, and product catalogs has taught me to collaborate effectively with colleagues and suppliers, while staying open to new ideas and cultures to keep my work fresh and relevant. I value structured processes and organized workflows, yet I’m always ready to push the boundaries of the right design solution—whether in print, digital, or on set. My education and international experiences have broadened my perspective and resilience, helping me overcome challenges and deliver compelling visual narratives.

Available to hire

I am an Italian designer with a deep love for everyday objects, books, and graphic design. I bring strong creativity and a keen eye for aesthetic harmony, combined with a precise, goal-driven approach to design, layout, and detail. My varied experience across brand identity, packaging, and product catalogs has taught me to collaborate effectively with colleagues and suppliers, while staying open to new ideas and cultures to keep my work fresh and relevant.

I value structured processes and organized workflows, yet I’m always ready to push the boundaries of the right design solution—whether in print, digital, or on set. My education and international experiences have broadened my perspective and resilience, helping me overcome challenges and deliver compelling visual narratives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

French

Beginner

Work Experience

Graphic Designer at Missoni S.p.A

March 1, 2018 - Present

Creation and daily update of the Brand Identity manual and Corporate company profile; final artwork ready to print for Brand’s packaging (tag, boxes, shopping bag, etc.); Lookbook/Catalogues layout; press materials for events/fairs; in-house and client graphic projects (web/print invitations, window graphics); coordination with suppliers; development of assets for offline and online media; cobranding projects; assist in campaigns and photo shoots.

Graphic and Packaging Designer at GFL SA

May 1, 2016 - March 1, 2018

Support the Graphic Department Manager in organizing team work and developing an in-house Brand, shop-online and corporate website; market analysis and trend research; conception of cosmetics and accessories collection for hotel chains; moodboards and renders for clients; final artwork ready to print (including diecuts); ATL and BTL marketing material; management of external suppliers; product development for packaging solutions and special items.

Graphic and Textile Designer at T&J VESTOR SPA | MISSONIHOME

May 1, 2012 - May 1, 2016

Development of image and product catalog from draft to press, including shooting and organization; creation of banners, newsletters, social media advertising, presentations, layouts, promotions and e-commerce content for Missoni.com; monthly support of the business website, uploading press clippings and news, preparing social content in synergy with PR; press materials for events/fairs and various graphic projects; coordination with suppliers for graphic materials; development of fabrics for Living and Bed&Bath MissoniHome collections, colorways, moodboards and corporate presentations.

Local & Community Manager at IGERSVARESE

January 1, 2018 - February 1, 2020

Managed the Instagram community and curated posts for @igersvarese; organized offline meetups for members to discover local hidden gems.

Contributor - Design Editor at BOBOS.IT

December 1, 2013 - April 1, 2017

Wrote posts about art and design; Bobos.it is an IT blog of the fashion magazine Grazia, publishing daily news on fashion, design, art, trends and related topics.

Internship in Communication and Marketing Department at Danese Milano

February 1, 2012 - April 1, 2012

Graphic and layout work for press releases, fair/event materials, corporate presentations; photo editing and archive maintenance; product rendering.

Curricular Internship at Giani e Pavesi - Architectural Firm

March 1, 2011 - October 1, 2011

Trend research on materials and colors; development of 3D models and renderings for furniture projects; client presentations, photo editing and retouching.

Graphic and Packaging Designer at GFL S.A.

May 1, 2016 - March 31, 2018

Management and support of the Graphic Department Manager in organizing team work and developing the in-house Brand, shop-online and corporate website; market analysis and trend research; conception of cosmetics and accessories collections for global hotel chains; client presentations with moodboards and renders; final artwork ready to print, including die-cuts; ATL/BTL marketing material; external suppliers management; product development for packaging solutions and special items.

Graphic and Textile Designer at T&J VESTOR SPA | MISSONTIHOME

May 1, 2012 - May 31, 2016

Development of the image and product catalog from draft to press; shooting organization; creation of banners, newsletters, social media advertisements, presentations, layouts, sponsored promotions and e-commerce contents for Missoni.com; support of the marketing team in new concept design; monthly support of the business website; press clippings and news; coordination with suppliers; development of fabrics for Living and Bed&Bath MissoniHome collections, including moodboards and colorways.

Internship in Communication and Marketing Department at DANESSE Milano

February 1, 2012 - April 30, 2012

Graphic and layout work for press releases, fairs and events; corporate presentations; photo editing and archiving; product rendering.

Curricular Internship - Architectural Firm at Giani e Pavesi

March 1, 2011 - October 31, 2011

Trend and material/color analysis; competitor analysis; development of 3D models and rendering for household items, chairs, lamps; client presentations; photo editing and layout.