Senior Paid Acquisition Manager (Google & Meta Ads) at Quality Score Ltd

Plan, launch, and optimize full-funnel campaigns across Meta and Google Ads, managing large budgets across multiple client accounts; manage daily performance by adjusting bids, budgets, and targeting based on real-time data and deep analysis; refine bidding strategies, audiences, and segmentation techniques to improve efficiency and drive scalable growth; collaborate with creative teams and UGC partners to produce high-converting ads and landing pages tailored to audiences; execute A/B tests on creatives, audiences, and funnels to improve ROAS, CPA, CTR, and CVR; leverage tools like Tableau, Triple Whale, and Motion for tracking, attribution, and performance reporting; stay on top of platform updates, consumer trends, and algorithm changes to maintain a competitive edge.

Paid Acquisition Team Lead at The Crowdfunding Formula

Led and mentored a team of advertisers to achieve acquisition goals and KPIs; conducted weekly training sessions to develop team expertise; built and maintained relationships with strategic partners and ad networks; managed team resources and capacity planning for efficient workflow.

Managed multiple paid media client accounts, ensuring smooth execution and priority alignment; optimized paid campaigns to improve performance against key benchmarks; created and managed direct response and lead generation campaigns; analyzed campaign data, providing insights and strategic recommendations; worked with creative teams to develop high-converting landing pages; contributed to industry blogs and ongoing professional development.

Senior Paid Acquisition Manager (Google & Meta Ads) at Quality Score LTD

Plan, launch, and optimize full-funnel campaigns across Meta and Google Ads; manage large budgets across multiple client accounts; adjust bids, budgets, and targeting using real-time data and deep analytics; refine bidding strategies, audiences, and segmentation to improve efficiency and scalable growth; collaborate with creative teams and UGC partners to produce high-converting ads and landing pages; execute A/B tests on creatives, audiences, and funnels; stay updated on platform updates, consumer trends, and algorithm changes to maintain a competitive edge in performance marketing.

Paid Acquisition Team Lead at The Crowdfunding Formula

Led and mentored a team of advertisers to achieve acquisition goals and KPIs; conducted weekly training sessions to develop team expertise; built and maintained relationships with strategic partners and ad networks; managed team resources and capacity planning for efficient workflow.