Self-employed graphic designer & illustrator (Atelier fragola design) in Zürich, working across 2D animation, illustration, infographics, and print/online media with a strong conceptual approach and high quality standards. With many years of experience, she enjoys continuous learning and collaborative teamwork. She also contributes to film production through storyboard/animatics, character design, production supervision, and direction of short animated films, coordinating with musicians, sound engineers, and editors from concept to festival/cinema exploitation.

ELENA MADRID

Self-employed graphic designer & illustrator (Atelier fragola design) in Zürich, working across 2D animation, illustration, infographics, and print/online media with a strong conceptual approach and high quality standards. With many years of experience, she enjoys continuous learning and collaborative teamwork. She also contributes to film production through storyboard/animatics, character design, production supervision, and direction of short animated films, coordinating with musicians, sound engineers, and editors from concept to festival/cinema exploitation.

Available to hire

Self-employed graphic designer & illustrator (Atelier fragola design) in Zürich, working across 2D animation, illustration, infographics, and print/online media with a strong conceptual approach and high quality standards. With many years of experience, she enjoys continuous learning and collaborative teamwork.

She also contributes to film production through storyboard/animatics, character design, production supervision, and direction of short animated films, coordinating with musicians, sound engineers, and editors from concept to festival/cinema exploitation.

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Language

German
Fluent
Spanish; Castilian
Fluent
English
Advanced
French
Advanced
Italian
Intermediate

Work Experience

Animation filmmaker at prêt-à-tourner Filmproduktion, Schlieren / Multimedia Photo-/Film Scene AG, Zürich
May 31, 2022 - July 31, 2025
Screenplay and direction of short animated films. Storyboard and animatic. Character design. Production supervision. Briefings to film musicians, sound engineers and film editors. Processing of festival and cinema exploitation.
Art Director at Werbeagentur Whole-in-One GmbH, Zürich
May 1, 2022 - August 21, 2025
Responsible for corporate identity projects, storyboarding, animation, compositing for films, production supervision, and mentorship of trainees in graphic design.
Graphic designer & employee coach at Haus Kulturmarkt, Zürich
May 1, 2016 - May 1, 2022
Art direction and design in screen and print contexts; supported trainees and job seekers in pre-press and graphic design; contributed to corporate identity work (e.g., Theater Purpur and HOME) and provided mentorship as part of an employee-coaching role.
Art Director at Werbeagentur Whole-in-One GmbH, Zürich
May 1, 2016 - May 1, 2022
Art direction for advertising campaigns; production supervision; briefs to printers, publishers and copywriters; concept and design of print products; corporate identity work (Theater Purpur and HOME).
Self-employed graphic designer & illustrator (Atelier) at Atelier fragola design, Zürich
May 1, 2013 - Present
Concept and design of print and online media; creation and design of illustrations and likeable identification characters; creation and design of animated cartoons, web banners, explanations and product videos. Supervises trainees. Develops and directs short animated film projects including screenplay, direction, storyboard and animatic, character design, and production supervision. Coordinates with film musicians, sound engineers and film editors. Processes festival and cinema exploitation.
Self-employed Graphic Designer & Illustrator at Atelier fragola design
May 1, 2013 - Present
Self-employed creation of print and online media; illustration and infographic design; animation and product videos; supervision of trainees; festival and cinema exploitation processing.
Graphic Designer & Employee Coach at Haus Kulturmarkt, Zürich
May 1, 2013 - Present
Concept and design of print products in the cultural sector with production supervision, briefing printers, publishers, and copywriters. Training and support for job seekers in pre-press and graphic design.
Self-employed graphic designer & illustrator at Atelier fragola design, Zürich
May 1, 2013 - Present
Concept and design of print and online media. Creation and design of illustrations, infographics, likeable and identification characters. Creation and design of animated cartoons, web banners, explanations and product videos. Supervision of trainees.
Self-employed graphic designer & illustrator at Atelier fragola design, Zürich
May 1, 2013 - Present
Concept and design of print and online media, creation and design of illustrations, info graphics, likeable and identification characters; creation and design of animated cartoons, web banners, explanations and product videos; supervision of trainees.
Graphic designer & Employee coach at Haus Kulturmarkt, Zürich
January 31, 2013 - July 31, 2025
Concept and design of print products in the cultural sector. Production supervision. Briefings to printers, publishers and copywriters. Training and support for job seekers in pre-press and graphic design.
Graphic designer & Employee coach at Haus Kulturmarkt, Zürich
January 31, 2013 - July 24, 2025
Concept and design of print products in the cultural sector; production supervision; briefings to printers, publishers and copywriters; training and support for job seekers in pre-press and graphic design.
Screen and print designer at Whole-in-One GmbH, Zürich
May 1, 2011 - January 31, 2013
Screen and print design work for advertising/production projects, including design execution and production support.
Animation filmmaker at prêt-à-tourner Filmproduktion, Schlieren / Multimedia Photo-/Film Scene AG, Zürich
April 30, 2011 - July 31, 2025
Screenplay and direction of short animated films. Storyboard and animatic. Character design. Production supervision. Briefings to film musicians, sound engineers and film editors. Processing of festival and cinema exploitation.
Animation filmmaker at prêt-à-tourner Filmproduktion, Schlieren / Multimedia Photo-/Film Scene AG, Zürich
April 30, 2011 - July 24, 2025
Screenplay and direction of short animated films; storyboard and animatic; character design; production supervision; briefings to film musicians, sound engineers and film editors; processing of festival and cinema exploitation.
Screen and Print Designer at Grafikatelier Grundfisch, Zürich
April 1, 2011 - August 21, 2025
Screen and print designing projects focusing on visual communication.
Screen and Print Designer at Grafikatelier Grundfisch, Zürich
January 1, 2010 - April 1, 2011
Screen and print design for cultural sector projects; development of print products and websites; coordination with printers and publishers.
Art director at Werbeagentur Whole-in-One GmbH, Zürich
December 31, 2009 - July 31, 2025
Concept and design of print and websites. Corporate identity (Theater Purpur and HOME). Storyboard, animation and Compositing for the film Der Agent. Production supervision. Supervision and counselling of trainees in the field of graphics.
Art director at Werbeagentur Whole-in-One GmbH, Zürich
December 31, 2009 - July 24, 2025
Concept and design of print and websites; corporate identity; storyboard, animation and compositing for films; production supervision; supervision and counseling of trainees in the field of graphics.
Screen designer at Grafikatelier Grundfisch, Zürich
February 1, 2008 - December 1, 2009
Concept and design of print products in the cultural sector and production supervision. Briefings to printers, publishers and copywriters. Training/support for job seekers in pre-press and graphic design, and creation of design for print and websites.
Screen Designer at Multimedia-Agentur Networks AG, Schlieren
February 1, 2008 - December 1, 2009
Screen design; print direction; involvement in multimedia projects.
Screen and print designer at Grafikatelier Grundfisch, Zürich
February 28, 2003 - July 31, 2025
Screen and print designer at Grafikatelier Grundfisch, Zürich
February 28, 2003 - July 24, 2025
Design work in screen and print.
Production supervision & design (multimedia/media agency) at Multimedia-Agentur Networks AG, Schlieren
August 1, 2002 - February 1, 2003
Concept and design of print products and multimedia deliverables; production supervision. Briefings to printers, publishers and copywriters. Corporate identity and storyboard/animation/compositing work including Der Agent (film). Also supervised and advised trainees in graphics.
Concept and Design of Print Products in the Cultural Sector
August 1, 2002 - February 1, 2003
Concept and design of print products for the cultural sector; production supervision; briefings to printers, publishers and copywriters.
Screen designer at Multimedia-Agentur Networks AG, Schlieren
June 30, 2002 - July 31, 2025
Screen designer at Multimedia-Agentur Networks AG, Schlieren
June 30, 2002 - July 24, 2025
Screen design work.
Screen Designer at Multimedia-Agentur Networks AG, Schlieren
June 1, 2002 - August 21, 2025
Concept and design of animated cartoons, web banners, explanations, product videos, as well as production oversight and trainee supervision.
Screen Designer at Multimedia-Agentur Networks AG, Schlieren
August 1, 1999 - June 1, 2002
Early career work in screen design and production coordination
Production Supervision and Trainee Support in Graphics
August 1, 1999 - June 1, 2002
Production supervision; supervision and counselling of trainees in graphics; training for job seekers in pre-press and graphic design.
Marketing Assistant & Advertising Manager at Various advertising agencies and marketing departments
December 31, 1998 - August 21, 2025
Managed production supervision for print products, budgeting of campaigns, coordination of marketing and PR activities, and collaboration in advertising planning.
Marketing Assistant & Advertising Manager at Various advertising agencies and marketing departments
December 31, 1998 - July 31, 2025
Production supervision of print products. Budgeting of poster and advertisement campaigns. Coordination of public relations, marketing activities and trade fairs. Collaboration in advertising planning. Briefings to printers, publishers and copywriters.
Marketing Assistant & Advertising Manager at Various advertising agencies and marketing departments
December 31, 1998 - July 24, 2025
Production supervision of print products; budgeting of poster and advertisement campaigns; coordination of public relations, marketing activities and trade fairs; collaboration in advertising planning; briefings to printers, publishers and copywriters.

Education

Diploma in Fine Arts at Schule für Gestaltung & Kunst (today HSLU), Luzern
January 1, 1995 - December 31, 1998
Pre-Course Visual Design at Gestaltungsschule M+M, Luzern
January 1, 1993 - December 31, 1995
Advertising Assistant Training at Schweiz. Ausbildung für Werbung & Kommunikation, Biel
January 1, 1991 - December 31, 1993
Diploma in Fine Arts at Schule für Gestaltung & Kunst (today HSLU), Luzern
January 1, 1995 - December 31, 1998
Pre-Course Visual Design at Gestaltungsschule M+M, Luzern
January 1, 1993 - December 31, 1995
Training as advertising assistant at Schweiz. Ausbildung für Werbung & Kommunikation, Biel
January 1, 1991 - December 31, 1993
Diploma in Fine Arts at Schule für Gestaltung & Kunst (today HSLU), Luzern
January 1, 1995 - January 1, 1998
Training as advertising assistant (Swiss Federal SAWI diploma) at Schweiz. Ausbildung für Werbung & Kommunikation, Biel
January 1, 1991 - January 1, 1993
Diploma in Fine Arts at Schule für Gestaltung & Kunst (HSLU), Luzern
January 11, 2030 - April 8, 2026
TOEFL diploma at College Prep., San Francisco, CA
January 1, 1991 - January 1, 1993
Swiss SAWI Diploma - Advertising Assistant at Schweiz. Ausbildung für Werbung & Kommunikation, Biel
January 11, 2030 - April 8, 2026
CSS2 course (Cascading Stylesheets) at EB-Wolfbach, Zürich
January 11, 2030 - April 8, 2026
Advanced Course and Workshop – AI in Animationfilm at FOCAL – Formation continue pour le cinéma, Lausanne
January 1, 2015 - April 8, 2026
Diploma in Fine Arts at Schule für Gestaltung & Kunst (HSLU), Luzern
January 1, 1991 - January 1, 1993
Diploma in Fine Arts at Schule für Gestaltung & Kunst (HSLU), Luzern
January 11, 2030 - April 21, 2026
Lessons in Visual Design, Painting, Drawing, New Media at Schule für Gestaltung & Kunst (HSLU), Luzern
January 11, 2030 - April 21, 2026
Introduction to Wordpress and Web Content Management at EB-Wolfbach, Zürich
January 11, 2030 - April 21, 2026
Advanced Training SMOMM – Social Media Online Marketing Manager at Wiss, Kaleidoskop Bildungsgruppe, Zürich
January 11, 2030 - April 21, 2026
Advanced Course and Workshop – AI in Animationfilm at FOCAL – Formation continue pour le cinéma, Lausanne
January 11, 2030 - April 21, 2026
CSS2 Course (Cascading Style Sheets) at EB-Wolfbach, Zürich
January 11, 2030 - April 21, 2026
TOEFL Diploma at College Prep., San Francisco, CA
January 11, 2030 - April 21, 2026
Fine Arts diploma at New Media- Schule für Gestaltung & Kunst (today HSLU), Luzern
January 1, 1991 - January 1, 1993
Advanced training (script development for animated short films) at FOCAL – Formation continue pour le cinéma, Lausanne
January 1, 2005 - January 1, 2005

Qualifications

Introduction in Wordpress and web content management
January 1, 2018 - December 31, 2018
Advanced Training SMOMM – Social Media Online Marketing Manager
January 1, 2024 - December 31, 2024
Advanced Course and Workshop – AI in Animationfilm
January 1, 2025 - December 31, 2025
CSS2 course (CascadingStyleSheets)
January 1, 2011 - December 31, 2011
Script development for animated short films
January 1, 2009 - December 31, 2009
Budget planning and fundraising for film productions
January 1, 2007 - December 31, 2007
Introduction in Wordpress and web content management
January 1, 2018 - December 31, 2018
Advanced Training SMOMM – Social Media Online Marketing Manager
January 1, 2024 - December 31, 2024
Advanced Course and Workshop – AI in Animationfilm
January 1, 2025 - December 31, 2025
CSS2 course (CascadingStyleSheets)
January 1, 2011 - December 31, 2011
Script development for animated short films
January 1, 2009 - December 31, 2009
Budget planning and fundraising for film productions
January 1, 2007 - December 31, 2007
Course leader to teach in animated film technology
January 1, 2007 - December 31, 2012
Maternity leave
January 1, 2006 - December 31, 2007
SMOMM – Social Media Online Marketing Manager
January 1, 2018 - December 31, 2018
Advanced Course and Workshop – AI in Animationfilm
January 1, 2024 - December 31, 2024
Course Leader to Teach in Animated Film Technology
January 1, 2025 - December 31, 2025
English Lessons and Language Stay (TOEFL diploma)
January 1, 2003 - December 31, 2003
Foundation and Advanced Course in 3D Animation
January 1, 2007 - December 31, 2009
CSS2 Course
January 1, 2006 - December 31, 2006
Script Development for Animated Short Films
January 1, 2007 - December 31, 2007
Budget Planning and Fundraising for Film Productions
January 1, 2005 - December 31, 2005
TOEFL diploma
January 1, 1991 - January 1, 1993
SAWI Diploma - Advertising Assistant
January 11, 2030 - April 8, 2026
Script Development for Animated Short Films
January 11, 2030 - April 21, 2026
Budget Planning and Fundraising for Film Productions
January 11, 2030 - April 21, 2026
Studio grant in Barcelona (illustration) – Schweizer Kulturstiftung ProHelvetia
January 1, 2015 - January 1, 2015
Art scholar grant in Krakau (animated film) – Bundesamt für Kultur
January 1, 2016 - January 1, 2016
CSS2 course (CascadingStyleSheets) – EB-Wolfbach
January 1, 2007 - January 1, 2007
Pre-course Visual Deisgn Gestaltungsschule M+M, Luzern
January 1, 2003 - January 1, 2003
Training as advertising assistant (Swiss Federal SAWI diploma) – Schweiz. Ausbildung für Werbung & Kommunikation
January 1, 1995 - January 1, 1998

Industry Experience

Media & Entertainment, Professional Services, Education, Non-Profit Organization
    Yoga Zoo


    Contribution for an exhibiton at Lugano Animation Days - November 2025 till April 2026