ELENA MADRID

Available to hire

Self-employed graphic designer & illustrator (Atelier fragola design, Zürich) combining strong conceptual design with high-quality execution across 2D animation, illustration, print and online media.

About

Self-employed graphic designer & illustrator (Atelier fragola design, Zürich) combining strong conceptual design with high-quality execution across 2D animation, illustration, print and online media. Experienced in concept/design, character creation, explainer-style visuals, and production supervision for animated content.

A committed, collaborative professional with a track record across cultural-sector print/web, corporate identity, storyboarding/animatics, and short animation supervision—supported by continuous training in animation, social media, and AI for animation filmmaking.

  • Joined July 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Non-Profit Organization

Projects · 5


Contribution for an exhibiton at Lugano Animation Days - November 2025 till April 2026

  • 2D Animator
  • Screenwriter

Work experience· 36 roles

Animation filmmaker · prêt-à-tourner Filmproduktion, Schlieren / Multimedia Photo-/Film Scene AG, ZürichMay 2022 – Jul 2025 · 3 yrs 3 mos

Screenplay and direction of short animated films. Storyboard and animatic. Character design. Production supervision. Briefings to film musicians, sound engineers and film editors. Processing of festival and cinema exploitation.

Art Director · Werbeagentur Whole-in-One GmbH, ZürichMay 2022 – Aug 2025 · 3 yrs 4 mos

Responsible for corporate identity projects, storyboarding, animation, compositing for films, production supervision, and mentorship of trainees in graphic design.

Employee coach / Art director (Graphic designer & Emploee coach) · Haus Kulturmarkt, ZürichMay 2016 – May 2022 · 6 yrs 1 mo

Design work in a cultural context with roles spanning graphic design and employee coaching. (Specific project details not provided in the resume.)

Graphic designer & employee coach · Haus Kulturmarkt, ZürichMay 2016 – May 2022 · 6 yrs 1 mo
Art Director · Werbeagentur Whole-in-One GmbH, ZürichMay 2016 – May 2022 · 6 yrs 1 mo
Self-employed graphic designer & illustrator (Atelier) · Atelier fragola design, ZürichMay 2013 – Present · 13 yrs 7 mos
Self-employed Graphic Designer & Illustrator · Atelier fragola designMay 2013 – Present · 13 yrs 7 mos
Graphic Designer & Employee Coach · Haus Kulturmarkt, ZürichMay 2013 – Present · 13 yrs 7 mos

Education· 25

Diploma in Fine Arts · Schule für Gestaltung & Kunst (today HSLU), Luzern1995 – 1998
Pre-Course Visual Design · Gestaltungsschule M+M, Luzern1993 – 1995
Advertising Assistant Training · Schweiz. Ausbildung für Werbung & Kommunikation, Biel1991 – 1993
Diploma in Fine Arts · Schule für Gestaltung & Kunst (today HSLU), Luzern1995 – 1998

Certifications and awards· 35

Introduction in Wordpress and web content management2018
Advanced Training SMOMM – Social Media Online Marketing Manager2024
Advanced Course and Workshop – AI in Animationfilm2025
CSS2 course (CascadingStyleSheets)2011

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