I’m a visual designer and illustrator with extensive experience in graphics and 2D animation. I love turning ideas into clear, engaging concepts and translating them into print, digital media, and animated storytelling. I’m looking for a collaborative team where quality and creativity are valued. In addition to hands-on design and animation, I’m committed to continuous learning and adapting to new challenges. I thrive in multidisciplinary environments, enjoy working across print, web, and motion projects, and value ongoing training to stay ahead in the field. I bring a pragmatic, collaborative approach and a passion for crafting visually compelling narratives.

Elena Madrid

I’m a visual designer and illustrator with extensive experience in graphics and 2D animation. I love turning ideas into clear, engaging concepts and translating them into print, digital media, and animated storytelling. I’m looking for a collaborative team where quality and creativity are valued. In addition to hands-on design and animation, I’m committed to continuous learning and adapting to new challenges. I thrive in multidisciplinary environments, enjoy working across print, web, and motion projects, and value ongoing training to stay ahead in the field. I bring a pragmatic, collaborative approach and a passion for crafting visually compelling narratives.

Available to hire

I’m a visual designer and illustrator with extensive experience in graphics and 2D animation. I love turning ideas into clear, engaging concepts and translating them into print, digital media, and animated storytelling. I’m looking for a collaborative team where quality and creativity are valued. In addition to hands-on design and animation, I’m committed to continuous learning and adapting to new challenges.

I thrive in multidisciplinary environments, enjoy working across print, web, and motion projects, and value ongoing training to stay ahead in the field. I bring a pragmatic, collaborative approach and a passion for crafting visually compelling narratives.

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Language

German
Fluent
Spanish; Castilian
Fluent
English
Advanced
French
Advanced
Italian
Intermediate

Work Experience

Self-employed graphic designer & illustrator at Atelier fragola design, Zürich
May 1, 2013 - Present
Concept and design of print and online media, creation and design of illustrations, info graphics, likeable and identification characters; creation and design of animated cartoons, web banners, explanations and product videos; supervision of trainees.
Animation filmmaker at prêt-à-tourner Filmproduktion, Schlieren / Multimedia Photo-/Film Scene AG, Zürich
April 30, 2011 - July 24, 2025
Screenplay and direction of short animated films; storyboard and animatic; character design; production supervision; briefings to film musicians, sound engineers and film editors; processing of festival and cinema exploitation.
Graphic designer & Employee coach at Haus Kulturmarkt, Zürich
January 31, 2013 - July 24, 2025
Concept and design of print products in the cultural sector; production supervision; briefings to printers, publishers and copywriters; training and support for job seekers in pre-press and graphic design.
Art director at Werbeagentur Whole-in-One GmbH, Zürich
December 31, 2009 - July 24, 2025
Concept and design of print and websites; corporate identity; storyboard, animation and compositing for films; production supervision; supervision and counseling of trainees in the field of graphics.
Screen and print designer at Grafikatelier Grundfisch, Zürich
February 28, 2003 - July 24, 2025
Design work in screen and print.
Screen designer at Multimedia-Agentur Networks AG, Schlieren
June 30, 2002 - July 24, 2025
Screen design work.
Marketing Assistant & Advertising Manager at Various advertising agencies and marketing departments
December 31, 1998 - July 24, 2025
Production supervision of print products; budgeting of poster and advertisement campaigns; coordination of public relations, marketing activities and trade fairs; collaboration in advertising planning; briefings to printers, publishers and copywriters.
Self-employed graphic designer & illustrator at Atelier fragola design, Zürich
May 1, 2013 - Present
Concept and design of print and online media. Creation and design of illustrations, infographics, likeable and identification characters. Creation and design of animated cartoons, web banners, explanations and product videos. Supervision of trainees.
Animation filmmaker at prêt-à-tourner Filmproduktion, Schlieren / Multimedia Photo-/Film Scene AG, Zürich
April 30, 2011 - July 31, 2025
Screenplay and direction of short animated films. Storyboard and animatic. Character design. Production supervision. Briefings to film musicians, sound engineers and film editors. Processing of festival and cinema exploitation.
Animation filmmaker at prêt-à-tourner Filmproduktion, Schlieren / Multimedia Photo-/Film Scene AG, Zürich
May 31, 2022 - July 31, 2025
Screenplay and direction of short animated films. Storyboard and animatic. Character design. Production supervision. Briefings to film musicians, sound engineers and film editors. Processing of festival and cinema exploitation.
Graphic designer & Employee coach at Haus Kulturmarkt, Zürich
January 31, 2013 - July 31, 2025
Concept and design of print products in the cultural sector. Production supervision. Briefings to printers, publishers and copywriters. Training and support for job seekers in pre-press and graphic design.
Art director at Werbeagentur Whole-in-One GmbH, Zürich
December 31, 2009 - July 31, 2025
Concept and design of print and websites. Corporate identity (Theater Purpur and HOME). Storyboard, animation and Compositing for the film Der Agent. Production supervision. Supervision and counselling of trainees in the field of graphics.
Screen and print designer at Grafikatelier Grundfisch, Zürich
February 28, 2003 - July 31, 2025
Screen designer at Multimedia-Agentur Networks AG, Schlieren
June 30, 2002 - July 31, 2025
Marketing Assistant & Advertising Manager at Various advertising agencies and marketing departments
December 31, 1998 - July 31, 2025
Production supervision of print products. Budgeting of poster and advertisement campaigns. Coordination of public relations, marketing activities and trade fairs. Collaboration in advertising planning. Briefings to printers, publishers and copywriters.
Graphic Designer & Employee Coach at Haus Kulturmarkt, Zürich
May 1, 2013 - Present
Concept and design of print products in the cultural sector with production supervision, briefing printers, publishers, and copywriters. Training and support for job seekers in pre-press and graphic design.
Art Director at Werbeagentur Whole-in-One GmbH, Zürich
May 1, 2022 - August 21, 2025
Responsible for corporate identity projects, storyboarding, animation, compositing for films, production supervision, and mentorship of trainees in graphic design.
Screen and Print Designer at Grafikatelier Grundfisch, Zürich
April 1, 2011 - August 21, 2025
Screen and print designing projects focusing on visual communication.
Screen Designer at Multimedia-Agentur Networks AG, Schlieren
June 1, 2002 - August 21, 2025
Concept and design of animated cartoons, web banners, explanations, product videos, as well as production oversight and trainee supervision.
Marketing Assistant & Advertising Manager at Various advertising agencies and marketing departments
December 31, 1998 - August 21, 2025
Managed production supervision for print products, budgeting of campaigns, coordination of marketing and PR activities, and collaboration in advertising planning.
Art Director at Werbeagentur Whole-in-One GmbH, Zürich
May 1, 2016 - May 1, 2022
Art direction for advertising campaigns; production supervision; briefs to printers, publishers and copywriters; concept and design of print products; corporate identity work (Theater Purpur and HOME).
Screen and Print Designer at Grafikatelier Grundfisch, Zürich
January 1, 2010 - April 1, 2011
Screen and print design for cultural sector projects; development of print products and websites; coordination with printers and publishers.
Screen Designer at Multimedia-Agentur Networks AG, Schlieren
February 1, 2008 - December 1, 2009
Screen design; print direction; involvement in multimedia projects.
Concept and Design of Print Products in the Cultural Sector
August 1, 2002 - February 1, 2003
Concept and design of print products for the cultural sector; production supervision; briefings to printers, publishers and copywriters.
Production Supervision and Trainee Support in Graphics
August 1, 1999 - June 1, 2002
Production supervision; supervision and counselling of trainees in graphics; training for job seekers in pre-press and graphic design.
Self-employed Graphic Designer & Illustrator at Atelier fragola design
May 1, 2013 - Present
Self-employed creation of print and online media; illustration and infographic design; animation and product videos; supervision of trainees; festival and cinema exploitation processing.
Screen Designer at Multimedia-Agentur Networks AG, Schlieren
August 1, 1999 - June 1, 2002
Early career work in screen design and production coordination

Education

Diploma in Fine Arts at Schule für Gestaltung & Kunst (today HSLU), Luzern
January 1, 1995 - December 31, 1998
Pre-Course Visual Design at Gestaltungsschule M+M, Luzern
January 1, 1993 - December 31, 1995
Advertising Assistant Training at Schweiz. Ausbildung für Werbung & Kommunikation, Biel
January 1, 1991 - December 31, 1993
Diploma in Fine Arts at Schule für Gestaltung & Kunst (today HSLU), Luzern
January 1, 1995 - December 31, 1998
Pre-Course Visual Design at Gestaltungsschule M+M, Luzern
January 1, 1993 - December 31, 1995
Training as advertising assistant at Schweiz. Ausbildung für Werbung & Kommunikation, Biel
January 1, 1991 - December 31, 1993
Diploma in Fine Arts at Schule für Gestaltung & Kunst (today HSLU), Luzern
January 1, 1995 - January 1, 1998
Training as advertising assistant (Swiss Federal SAWI diploma) at Schweiz. Ausbildung für Werbung & Kommunikation, Biel
January 1, 1991 - January 1, 1993
Diploma in Fine Arts at Schule für Gestaltung & Kunst (HSLU), Luzern
January 11, 2030 - April 8, 2026
TOEFL diploma at College Prep., San Francisco, CA
January 1, 1991 - January 1, 1993
Swiss SAWI Diploma - Advertising Assistant at Schweiz. Ausbildung für Werbung & Kommunikation, Biel
January 11, 2030 - April 8, 2026
CSS2 course (Cascading Stylesheets) at EB-Wolfbach, Zürich
January 11, 2030 - April 8, 2026
Advanced Course and Workshop – AI in Animationfilm at FOCAL – Formation continue pour le cinéma, Lausanne
January 1, 2015 - April 8, 2026
Diploma in Fine Arts at Schule für Gestaltung & Kunst (HSLU), Luzern
January 1, 1991 - January 1, 1993
Diploma in Fine Arts at Schule für Gestaltung & Kunst (HSLU), Luzern
January 11, 2030 - April 21, 2026
Lessons in Visual Design, Painting, Drawing, New Media at Schule für Gestaltung & Kunst (HSLU), Luzern
January 11, 2030 - April 21, 2026
Introduction to Wordpress and Web Content Management at EB-Wolfbach, Zürich
January 11, 2030 - April 21, 2026
Advanced Training SMOMM – Social Media Online Marketing Manager at Wiss, Kaleidoskop Bildungsgruppe, Zürich
January 11, 2030 - April 21, 2026
Advanced Course and Workshop – AI in Animationfilm at FOCAL – Formation continue pour le cinéma, Lausanne
January 11, 2030 - April 21, 2026
CSS2 Course (Cascading Style Sheets) at EB-Wolfbach, Zürich
January 11, 2030 - April 21, 2026
TOEFL Diploma at College Prep., San Francisco, CA
January 11, 2030 - April 21, 2026

Qualifications

Introduction in Wordpress and web content management
January 1, 2018 - December 31, 2018
Advanced Training SMOMM – Social Media Online Marketing Manager
January 1, 2024 - December 31, 2024
Advanced Course and Workshop – AI in Animationfilm
January 1, 2025 - December 31, 2025
CSS2 course (CascadingStyleSheets)
January 1, 2011 - December 31, 2011
Script development for animated short films
January 1, 2009 - December 31, 2009
Budget planning and fundraising for film productions
January 1, 2007 - December 31, 2007
Introduction in Wordpress and web content management
January 1, 2018 - December 31, 2018
Advanced Training SMOMM – Social Media Online Marketing Manager
January 1, 2024 - December 31, 2024
Advanced Course and Workshop – AI in Animationfilm
January 1, 2025 - December 31, 2025
CSS2 course (CascadingStyleSheets)
January 1, 2011 - December 31, 2011
Script development for animated short films
January 1, 2009 - December 31, 2009
Budget planning and fundraising for film productions
January 1, 2007 - December 31, 2007
Course leader to teach in animated film technology
January 1, 2007 - December 31, 2012
Maternity leave
January 1, 2006 - December 31, 2007
SMOMM – Social Media Online Marketing Manager
January 1, 2018 - December 31, 2018
Advanced Course and Workshop – AI in Animationfilm
January 1, 2024 - December 31, 2024
Course Leader to Teach in Animated Film Technology
January 1, 2025 - December 31, 2025
English Lessons and Language Stay (TOEFL diploma)
January 1, 2003 - December 31, 2003
Foundation and Advanced Course in 3D Animation
January 1, 2007 - December 31, 2009
CSS2 Course
January 1, 2006 - December 31, 2006
Script Development for Animated Short Films
January 1, 2007 - December 31, 2007
Budget Planning and Fundraising for Film Productions
January 1, 2005 - December 31, 2005
TOEFL diploma
January 1, 1991 - January 1, 1993
SAWI Diploma - Advertising Assistant
January 11, 2030 - April 8, 2026
Script Development for Animated Short Films
January 11, 2030 - April 21, 2026
Budget Planning and Fundraising for Film Productions
January 11, 2030 - April 21, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Non-Profit Organization
    paper Yoga Zoo


    Contribution for an exhibiton at Lugano Animation Days - November 2025 till April 2026

    uniE621 info graphics, icons made by fragola design