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I’m a Content & Marketing Strategist with 10+ years of experience working across digital marketing, brand strategy, and content systems.

About

I’m a Content & Marketing Strategist with 10+ years of experience working across digital marketing, brand strategy, and content systems.

I help brands and teams define what to say, how to say it, and how to scale it across social, digital products, and campaigns. My work sits at the intersection of content strategy, product marketing, and AI-powered workflows.

I’ve collaborated with startups, agencies, and in-house teams, leading projects that range from brand positioning and editorial strategy to social formats, influencer ecosystems, and go-to-market launches.

I don’t just create content — I design structures, narratives, and processes that make content effective, consistent, and sustainable over time.

Available for freelance collaborations on strategy-led projects, content systems, launches, and brand or marketing restructures.

  • 15 years' experience
  • Joined December 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet

Work experience

Co-Founder | Strategy & Product Development · Mates4May 2016 – Nov 2024 · 8 yrs 7 mos

Built digital strategies for influencers, branded content and social ad campaigns. Initiated RanKit Platform development, later spun off as independent product. Digital transformation advisor for B2B and media clients. Turned insights into platform strategy for senior stakeholders. Oversight of go-to-market strategies from prototype to rollout.

Social Media Strategist · Blog.itOct 2014 – Dec 2017 · 3 yrs 3 mos

Designed social strategies for lifestyle and automotive communities. Planned editorial calendars, user engagement and cross-channel distribution.

Social Media Manager · Lulop.comJan 2007 – Aug 2012 · 5 yrs 8 mos

Remote/Milan. Built social media strategies and content planning for lifestyle brands and automotive communities; early career projects and personal initiatives.

Education

· University of Pavia2004 – 2008

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