Elena Boj Car
I'm Elena Bojcar, a brand and marketing professional based in Zaragoza, with experience driving B2B and wholesale channel marketing for Lenovo and other tech brands.
About
I’m Elena Bojcar, a brand and marketing professional based in Zaragoza, with experience driving B2B and wholesale channel marketing for Lenovo and other tech brands. I specialize in brand management, CRM-led campaigns, data analysis, and cross-functional collaboration to fuel growth.
In my roles, I plan campaigns, build dashboards, forecast performance, and optimize product portfolios to boost profitability. I enjoy turning insights into actionable strategies and partnering with manufacturers and partners to deliver measurable results.
- 3 years' experience
- Joined May 2026
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Retail
- Telecommunications
Work experience
Brand management and strategy execution for Sprinet Ibérica. Lead cross-functional initiatives to strengthen brand presence across wholesale channels, design and implement CRM-driven campaigns, coordinate with internal teams and partners, and develop dashboards to measure performance and drive growth.
Marketing Manager for the Lenovo brand within the wholesale channel; develop and execute B2B marketing strategies; coordinate with manufacturer, internal teams, and partner network; plan and track campaigns; analyze results, forecasting, and business reporting; optimize portfolio and brand positioning; identify growth opportunities.
Prospecting and lead qualification to build a robust sales pipeline; coordinate with marketing to generate demand, manage CRM dashboards, and forecast sales; nurture opportunities and set appointments for the sales team.
Education
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