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I'm Elena Bojcar, a brand and marketing professional based in Zaragoza, with experience driving B2B and wholesale channel marketing for Lenovo and other tech brands. I specialize in brand management, CRM-led campaigns, data analysis, and cross-functional collaboration to fuel growth. In my roles, I plan campaigns, build dashboards, forecast performance, and optimize product portfolios to boost profitability. I enjoy turning insights into actionable strategies and partnering with manufacturers and partners to deliver measurable results.…I'm Elena Bojcar, a brand and marketing professional based in Zaragoza, with experience driving B2B and wholesale channel marketing for Lenovo and other tech brands. I specialize in brand management, CRM-led campaigns, data analysis, and cross-functional collaboration to fuel growth. In my roles, I plan campaigns, build dashboards, forecast performance, and optimize product portfolios to boost profitability. I enjoy turning insights into actionable strategies and partnering with manufacturers and partners to deliver measurable results.

Elena Boj Car

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I'm Elena Bojcar, a brand and marketing professional based in Zaragoza, with experience driving B2B and wholesale channel marketing for Lenovo and other tech brands. I specialize in brand management, CRM-led campaigns, data analysis, and cross-functional collaboration to fuel growth. In my roles, I plan campaigns, build dashboards, forecast performance, and optimize product portfolios to boost profitability. I enjoy turning insights into actionable strategies and partnering with manufacturers and partners to deliver measurable results.…I'm Elena Bojcar, a brand and marketing professional based in Zaragoza, with experience driving B2B and wholesale channel marketing for Lenovo and other tech brands. I specialize in brand management, CRM-led campaigns, data analysis, and cross-functional collaboration to fuel growth. In my roles, I plan campaigns, build dashboards, forecast performance, and optimize product portfolios to boost profitability. I enjoy turning insights into actionable strategies and partnering with manufacturers and partners to deliver measurable results.

Available to hire

I’m Elena Bojcar, a brand and marketing professional based in Zaragoza, with experience driving B2B and wholesale channel marketing for Lenovo and other tech brands. I specialize in brand management, CRM-led campaigns, data analysis, and cross-functional collaboration to fuel growth.

In my roles, I plan campaigns, build dashboards, forecast performance, and optimize product portfolios to boost profitability. I enjoy turning insights into actionable strategies and partnering with manufacturers and partners to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Brand Manager at Sprinet Ibérica

January 1, 2025 - Present

Brand management and strategy execution for Sprinet Ibérica. Lead cross-functional initiatives to strengthen brand presence across wholesale channels, design and implement CRM-driven campaigns, coordinate with internal teams and partners, and develop dashboards to measure performance and drive growth.

Brand Manager at Lenovo

January 1, 2024 - December 31, 2024

Marketing Manager for the Lenovo brand within the wholesale channel; develop and execute B2B marketing strategies; coordinate with manufacturer, internal teams, and partner network; plan and track campaigns; analyze results, forecasting, and business reporting; optimize portfolio and brand positioning; identify growth opportunities.

Sales Development Representative at Gastrik Technologies SL

January 1, 2023 - December 31, 2024

Prospecting and lead qualification to build a robust sales pipeline; coordinate with marketing to generate demand, manage CRM dashboards, and forecast sales; nurture opportunities and set appointments for the sales team.