Available to hire
I’m Elena Jiga, a Bucharest-based Product Designer / UI/UX Designer with 8+ years of experience creating intuitive, scalable, and effective digital products for web and mobile. I’ve worked both freelance and full-time in agile environments and product teams at design agencies, software companies, and startups.
My portfolio includes subscription-based dashboard apps with interactive tools, complex website redesigns, and B2C & B2B SaaS products. I combine UX research with design thinking to deliver clear, functional, and user-centered interfaces that meet design and business KPIs. My involvement spans all phases of the project life cycle: from leading stakeholder and peer workshops to defining objectives and ensuring alignment across teams, up to tracking design KPIs and helping meet business goals. Always curious, I enjoy working on complex products that require precision, aesthetics, structure, and empathy. Happy to connect and talk about product design, user interface/user experience design, or collaboration.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Intermediate
Romanian, Moldavian, Moldovan
Fluent
Italian
Intermediate
Work Experience
Product Designer / UI/UX Designer at Impala Studios
July 1, 2023 - Present Redesigned the entire website UI/UX in Figma, covering desktop, tablet, and mobile breakpoints with +13 pages. Created high-fidelity designs for complex tooling (VAT calculator, currency converter, exchange rate, VAT lists checker with upload/download). Led the design-system work from scratch, establishing typography, spacing, color foundations, UI patterns, and a scalable component library in Figma to ensure consistency across pages. Articulated design rationale to stakeholders, balanced technical feasibility with business goals, and contributed to landing pages and live websites. Defined brand guidelines, developed brand strategies for multiple clients, created personas, and produced brand deliverables across digital and print media.
Product Designer / UI/UX Designer at Impala Studios | Freelance
July 1, 2023 - PresentRedesigned entire website UI/UX in Figma across desktop, tablet & mobile breakpoints; built a design system from scratch; defined brand guidelines and brand strategies; created user personas and maps; translated business challenges into design concepts and collaborated with stakeholders on feasibility and goals.
Product Designer / UI/UX Designer at Impala Studios
July 1, 2023 - PresentRedesigned the entire website UI/UX in Figma across desktop, tablet, and mobile breakpoints; delivered high-fidelity designs for 13+ pages with dense information and multiple tools (VAT calculator, currency converter, VAT checker, etc.); built a scalable design system and component library to ensure consistency and scalability.
Product Designer / UI/UX Designer at Impala Studios
July 1, 2023 - PresentRedesigned the entire website UI/UX in Figma, created high‑fidelity designs for 13+ pages, and built a scalable design system with reusable components to ensure consistency across pages and tools (VAT calculator, currency converter, exchange rate, VAT checker, and related tools).
Product Designer / UI/UX Designer at Impala Studios
July 1, 2023 - Present redesigned entire website UI/UX in Figma across desktop, tablet, and mobile breakpoints; produced high‑fidelity designs for 13+ pages; built a scalable design system and component library to ensure consistency; defined brand identity elements, including logos and visual direction; translated business challenges into design concepts to meet KPIs; collaborated with product and development teams through design reviews and QA; created user personas and journey maps; contributed to landing pages and live websites; established brand guidelines and strategy; produced deliverables for digital and print media; expanded the design system for cross‑team reuse.
Product Designer / UI/UX Designer at Impala Studios | Freelance
July 1, 2023 - PresentRedesigned entire website UI/UX in Figma for desktop, tablet, and mobile breakpoints, delivering high-fidelity designs for 13+ pages with complex tools like VAT calculator and currency converter. Led the creation of design system establishing foundational styles, UI patterns, and building a scalable component library. Articulated design rationale to stakeholders addressing technical feasibility and business goals, worked on landing pages and live websites, defined brand guidelines and strategies, created personas, designed logos and visual identities, and produced brand deliverables across digital and print media.
Product Designer / UI/UX Designer at Thin Slices Development
June 30, 2023 - September 15, 2025Designed features for an internet subscription platform as part of an agile product team. Involved in all phases of the product lifecycle, including stakeholder and peer workshops with Product Owner/Manager to define problems and objectives and ensure cross-team alignment. Contributed to KPI improvements by reducing support costs and customer inquiries, increasing task success rates, and delivering intuitive UI/Ux. Launched new UI/UX designs for key flows (checkout, dashboard, billing) and improved cart performance. Scaled the design system with new components, ensuring reuse and cross-functional consistency.
Product Designer / UI/UX Designer at Thin Slice Development
June 30, 2023 - September 15, 2025Led end‑to‑end product UI/UX design for an internet subscription platform as part of an agile product team; facilitated stakeholder and peer workshops with the Product Owner and Product Manager; defined problems and objectives and aligned across teams; contributed to KPI improvements such as reducing support inquiries, decreasing issue volume to under 20 per week, increasing task success rate to over 80%, and improving perceived ease of use via UX research results; released new UI/UX designs for checkout flow, dashboard cards, and billing features; expanded and refined the existing design system to support multiple features and brands.
Product Designer / UI/UX Designer at Thin slices Development | Full-time
June 30, 2023 - August 28, 2025Designed features on an internet subscription platform in an agile product team. Involved in all project phases including stakeholder and peer workshops to define problems and ensure alignment. Helped achieve key KPIs by decreasing support costs and customer inquiries, increasing task success rates and ease of use as proven by UX research. Released new UI/UX designs and redesigned existing product features such as checkout flow, dashboard cards, and billing, which reduced cart abandonment and checkout time. Contributed to and scaled the design system, created new components, refined existing ones, and collaborated with developers to ensure implementation matched design specs.
Product Designer / UI/UX Designer at Thinslices Development
June 1, 2023 - September 15, 2025Designed features for an internet subscription platform as part of an agile product team; conducted stakeholder and peer workshops; contributed to a scalable design system; achieved KPI improvements including reduced support inquiries and improved checkout metrics.
Product Designer / UI/UX Designer at Thin Slices Development
June 1, 2023 - September 15, 2025Led discovery workshops to define scope and align across teams; translated business challenges into design concepts, and delivered new UI/UX for checkout, dashboards, and billing features; reduced cart abandonment and checkout time, and improved task success rates and perceived ease of use.
Product Designer / UI/UX Designer at ThinSlices Development
June 1, 2023 - September 15, 2025Led feature UI/UX designs for an internet subscription platform; collaborated with Product Owner and Product Manager to translate business problems into design concepts; contributed to a scalable design system; improved checkout flows and reduced cart abandonment; aligned multiple teams on KPIs.
Product Designer / UI/UX Designer at Cromatic Studios
July 31, 2022 - September 15, 2025Launched end-to-end app experience, achieving 2,000+ user registrations. Led and contributed across the product lifecycle with stakeholders, defining problems and objectives with Product Owner/Manager. Aimed at KPIs such as reduced support costs, higher task success rates (>80%), and perceived ease of use improvements. Released feature UI/UX designs and redesigned checkout flows, dashboards, and billing features; reduced cart abandonment and checkout time. Expanded the design system, created new components, and ensured cross-team component reuse and brand consistency.
Product Designer / UI/UX Designer at Cromatic Studios
July 31, 2022 - September 15, 2025Launched end‑to‑end app experiences for web and mobile with 2,000+ user registrations; redesigned live websites; conducted stakeholder workshops to define scope and ensure product alignment; contributed to brand guidelines and deliverables across digital and print; created personas, design directions, logos, and complete visual identities; contributed to and scaled a design system with reusable components and UI patterns to ensure consistency and scalability.
Product Designer / UI/UX Designer at Cromatic Studios
July 1, 2022 - September 15, 2025Helped launch an end-to-end app experience with 2,000+ user registrations; designed live websites, web and mobile apps; conducted stakeholder workshops and user testing; contributed to scalable design systems and reusable components.
Product Designer / UI/UX Designer at Cromatic Studios
July 1, 2022 - September 15, 2025Contributed to and scaled the existing design system, created new reusable components, and refined existing ones based on evolving brand needs; ensured cross-functional alignment and collaborated with developers to implement designs.
Product Designer / UI/UX Designer at Cromatic Studios
July 1, 2022 - September 15, 2025Designed end-to-end app experiences; launched live websites and dashboards; established brand guidelines and visual identity; developed reusable UI components and contributed to a scalable design system across brands.
Product Designer / UI/UX Designer at Cromatic Studios | Full-time
July 1, 2022 - August 28, 2025Helped launch an end-to-end app experience with 2,000+ user registrations. Designed live websites, web and mobile apps, and UI/UX proposals. Conducted stakeholder workshops to define problems and set objectives ensuring product alignment. Performed user testing and A/B testing, analyzed results to inform design decisions. Translated business challenges and design requirements into products meeting KPIs. Contributed to and scaled design systems for diverse brands by defining requirements for reusable components and UI patterns ensuring brand consistency and scalability. Collaborated with agile development teams to ensure technical feasibility and smooth implementation.
Product Designer / UI/UX Designer at Penrose CDB
May 31, 2020 - September 15, 2025Redesigned a B2C digital product in Figma, created a new design system with reusable components, and defined UI patterns to maintain brand consistency. Produced design assets for digital and print and aligned the design with business goals and technical feasibility.
Product Designer / UI/UX Designer at Penrose CDB
May 31, 2020 - September 15, 2025Helped redesign a high‑fidelity prototype in Figma for a B2C digital product; created a new design system based on atomic design principles with reusable UI components; conducted usability testing with seven users to validate decisions; resulting improvements in usability and task completion.
Product Designer / UI/UX Designer at Penrose CDB | Contract
May 31, 2020 - August 28, 2025Helped redesign high-fidelity prototype in Figma of B2C digital product for web and mobile platforms. Created a new design system using atomic design principles by defining design patterns and requirements for reusable components maintaining brand consistency and scalability. Conducted unmoderated usability testing with 7 users on specific features, reducing user error rate by 50% and increasing task completion rate by 30%.
UI/UX Designer at Penrose CDB
May 1, 2020 - September 15, 2025Redesigned high-fidelity prototype in Figma for a B2C digital product; created a new design system using atomic design principles; conducted unmoderated usability testing with 7 users, reducing errors and increasing task success.
Product Designer / UI/UX Designer at Penrose CDB
May 1, 2020 - September 15, 2025Contract role; redesigned landing pages and live websites; created brand guidelines and brand assets based on market/competitor analysis, and delivered brand deliverables across digital and print.
Product Designer / UI/UX Designer at Penrose CDB
May 1, 2020 - September 15, 2025Redisigned a B2C digital product in Figma; built a design system with components; translated business needs into usable design solutions and KPI-focused outcomes.
Product Designer / UI/UX Designer at Fieldstar Studio
March 31, 2020 - September 15, 2025Helped launch and enhance live apps with on-site responsibilities; designed end-to-end UI/UX for dashboards and interfaces, conducted usability work and iterations to improve user experience and KPI outcomes.
UI/UX Designer at Fieldstar
March 1, 2020 - September 15, 2025Designed intuitive landing pages for advertising campaigns; collaborated with marketing and development teams; produced wireframes and interactive prototypes; iterated designs based on analytics and user insights.
UI/UX Designer at Fieldstar
March 1, 2020 - September 15, 2025Contract role; redesigned live pages and apps, contributed to UX improvements and UI deliverables across platforms; collaborated with stakeholders to achieve KPIs.
Product Designer / UI/UX Designer at Fieldstar
March 1, 2020 - September 15, 2025Designed live websites and mobile/web apps; conducted stakeholder workshops to define scope and align teams; translated business challenges into design concepts and delivery focused on KPIs; produced brand deliverables.
UI/UX Designer at Fieldstar | Contract
March 1, 2020 - August 28, 2025Designed intuitive, responsive landing pages for advertising campaigns across brands, increasing user engagement and conversion. Collaborated closely with marketing and development teams applying user-centered design and design thinking to maintain brand consistency and adhere to brand guidelines. Created wireframes and interactive prototypes to gather stakeholder feedback. Iterated designs based on analytics and user insights to optimize performance. Produced high-quality deliverables aligned with technical requirements, industry standards, and maintaining cohesive brand identity.
UI/UX Designer at Creative VR AR Studio
November 30, 2019 - September 15, 2025Designed intuitive, responsive landing pages for advertising campaigns across diverse brands; collaborated with marketing and development teams applying user‑centered design and visual storytelling; produced wireframes and interactive prototypes and iterated based on feedback; translated analytics into design decisions; delivered high‑quality digital and visual deliverables.
Product Designer / UI/UX Designer at Creative VR AR Studio | Full-time
November 30, 2019 - August 28, 2025Designed user-centered UI/UX for VR and AR applications, ensuring seamless interaction design for immersive experiences on headsets and mobile AR platforms. Created user flows, wireframes, and interactive prototypes applying design thinking and established design patterns to optimize usability. Conducted usability testing to validate design decisions against technical requirements and user needs. Designed and implemented mobile AR filters using Spark AR, maintaining brand consistency and visual quality. Collaborated with developers to ensure design feasibility and efficient implementation.
Product Designer / UI/UX Designer at Creative VR AR Studio
November 1, 2019 - September 15, 2025Designed UI/UX for VR/AR applications, ensuring intuitive interaction design for immersive experiences; created user flows, wireframes, and prototypes; developed mobile AR filters with Spark AR; collaborated with developers for feasible implementation.
Product Designer / UI/UX Designer at Creative VR Studio
November 1, 2019 - September 15, 2025Designed intuitive UI/UX for VR/AR applications; created user journeys, wireframes, and interactive prototypes; developed mobile AR filters using Spark AR while maintaining brand consistency.
Product Designer / UI/UX Designer at Creative VR AR Studio
November 1, 2019 - September 15, 2025Designed intuitive UI/UX for VR/AR applications; created user flows, wireframes, and interactive prototypes; implemented AR filters using Spark AR; collaborated with developers to ensure feasibility and efficient implementation.
UI/UX Designer at Herea Marine Contractors
January 31, 2019 - September 15, 2025Redesigned internal dashboards for offshore operations, applying user-centered design, data visualization, and interactive prototypes to improve accessibility and decision-making for on-site and remote teams.
UI/UX Designer at Hereema Marine Contractors
January 31, 2019 - September 15, 2025Designed an internal dashboard for technical and operational data; applied user‑centered design, data visualization, and interaction design principles to improve accessibility of dense data for internal stakeholders; collaborated with engineers to validate feasibility and iterate on visuals.
Product Designer / UI/UX Designer at Heerema Marine Contractors | Full-time
January 31, 2019 - August 28, 2025Redesigned an internal dashboard for technical and operational data in the offshore infrastructure and renewable energy sector. Applied user-centered design, data visualization, and interaction design principles to make dense and complex data more accessible for internal stakeholders. Created interactive data visualizations and improved data storytelling for internal use and client-facing presentations. Collaborated with designers and developers to ensure technical feasibility and adherence to design standards.
Product Designer / UI/UX Designer at Heerema Marine Contractors
January 1, 2019 - September 15, 2025Redesigned an internal dashboard for technical and operational data; applied user-centered design and data visualization to make dense data more accessible; collaborated with designers and developers to ensure feasibility and adherence to standards.
UI/UX Designer at Heerema Marine Contractors
January 1, 2019 - September 15, 2025Redesigned internal dashboards and contributed to data visualization; applied user-centered design and interaction design principles to improve clarity and usability for offshore energy operations.
UI/UX Designer at Hereema Marine Contractors
January 1, 2019 - September 15, 2025Redesigned internal dashboards for offshore operations; applied user-centered design to data-heavy interfaces; created interactive data visualizations and improved internal reporting and storytelling.
UI/UX Designer at ABN AMRO Bank N.V.
January 31, 2018 - September 15, 2025Designed internal performance and analytics dashboards, ensuring clarity and usability for stakeholders. Implemented UI components and visuals following design system guidelines to improve data readability and decision-making.
UI/UX Designer at ABN Amro Bank N.V.
January 31, 2018 - September 15, 2025Designed an internal performance and analytics dashboard; created UI components and data visualizations; applied branding guidelines and internal design standards to ensure cohesive experiences across tools.
UI/UX Designer at ABN Amro Bank N.V. | Full-time
January 31, 2018 - August 28, 2025Designed the UI of an internal performance and analytics dashboard, creating clean and consistent interface design to present technical and operational data effectively for internal stakeholders. Designed UI components and data visualization elements that improved clarity and usability. Applied design system guidelines and UI design best practices to create visually consistent components and intuitive layouts. Collaborated with developers to align designs with technical requirements and internal brand guidelines.
UI/UX Designer at ABN Amro Bank N.V.
January 1, 2018 - September 15, 2025Designed the UI of an internal performance and analytics dashboard; created UI components and data visualizations to improve clarity and usability; followed design system guidelines and worked with developers to ensure alignment with internal standards.
UI/UX Designer at ABN AMRO Bank N.V.
January 1, 2018 - September 15, 2025Designed UI for internal performance and analytics dashboards; created UI components and data visualization elements; applied design system guidelines and collaborated with developers on implementation.
UI/UX Designer at ABN AMRO Bank N.V.
January 1, 2018 - September 15, 2025Designed internal performance and analytics dashboards; created UI components and visual patterns; applied design system guidelines to improve clarity and usability of internal tools.
Education
Master’s Degree, Digital Design at Avans University of Applied Sciences | AKV St. Joost – The Netherlands
January 1, 2017 - January 1, 2019Bachelor’s Degree, Graphic Design at National University of Arts Bucharest – Romania
January 1, 2014 - January 1, 2017Erasmus Exchange, Graphic Design at Accademia di Belle Arti L'Aquila – Italy
January 1, 2015 - January 1, 2016Vocational High School Diploma, Graphic Design at National College of Arts “Regina Maria”, Constanța – Romania
January 1, 2010 - January 1, 2014Master’s Degree in Digital Design at AKV St. Joost, The Netherlands
January 1, 2017 - January 1, 2019Bachelor’s Degree in Graphic Design at National University of Arts Bucharest, Romania
January 1, 2014 - January 1, 2017Erasmus Exchange, Graphic Design at Accademia di Belle Arti L'Aquila, Italy
January 1, 2015 - January 1, 2016High School Diploma in Graphic Design at Vocation High School Diploma, Regina Maria, Romania
January 1, 2010 - January 1, 2014Master’s Degree at AKV St. Joost (Avans University of Applied Sciences), The Netherlands
January 1, 2017 - January 1, 2019Erasmus Exchange at AKV St. Joost – The Netherlands
January 1, 2015 - January 1, 2016Bachelor’s Degree, Graphic Design at National University of Arts Bucharest, Romania
January 1, 2014 - January 1, 2017Diploma, Graphic Design at National College of Arts 'Regina Maria', Constanța
January 1, 2010 - January 1, 2014Master’s Degree at AKV St. Joost – The Netherlands
January 1, 2017 - January 1, 2019Bachelor’s Degree at National University of Arts Bucharest – Romania
January 1, 2014 - January 1, 2017Erasmus Exchange at Academia di Belle Arti L'Aquila – Italy
January 1, 2015 - January 1, 2016Vocational High School Diploma at National College of Arts 'Regina Maria', Constanta – Romania
January 1, 2010 - January 1, 2014Master’s Degree in Digital Design at Avans University of Applied Sciences / AKV St. Joost
January 1, 2017 - January 1, 2019Bachelor’s Degree in Graphic Design at National University of Arts Bucharest
January 1, 2014 - January 1, 2017Erasmus Exchange at Accademia di Belle Arti L'Aquila
January 1, 2015 - January 1, 2016MA Degree, Digital Design at AKV St. Joost – The Netherlands
January 1, 2017 - January 1, 2019Bachelor's Degree, Graphic Design at National University of Arts Bucharest – Romania
January 1, 2014 - January 1, 2017Erasmus Exchange, Graphic Design at Accademia di Belle Arti L'Aquila – Italy
January 1, 2015 - January 1, 2016Vocational High School Diploma, Graphic Design at National College of Arts 'Regina Maria', Constanța – Romania
January 1, 2010 - January 1, 2014Qualifications
UX Foundations: Style Guides and Design Systems – Chris Nodder, LinkedIn Learning
January 1, 2023 - August 28, 2025UX Foundations: Research – Amanda Stockwell, LinkedIn Learning
January 1, 2022 - August 28, 2025Giving and Receiving Feedback – Dr. Gemma Leigh Roberts, LinkedIn Learning
January 1, 2022 - August 28, 2025Web Design Intensive Course – Absolute School
January 1, 2016 - August 28, 2025UX Foundations: Style Guides and Design Systems
January 1, 2023 - December 31, 2023UX Foundations: Research
January 1, 2022 - December 31, 2022Giving and Receiving Feedback
January 1, 2022 - December 31, 2022Web Design Intensive Course
January 1, 2016 - December 31, 2016UX Foundations: Style Guides and Design Systems
January 1, 2023 - September 15, 2025UX Foundations: Research
January 1, 2022 - September 15, 2025Giving and Receiving Feedback
January 1, 2022 - September 15, 2025Web Design Intensive Course
January 1, 2016 - September 15, 2025UX Foundations: Styles Guides and Design Systems
January 1, 2023 - September 15, 2025UX Foundations: Research
January 1, 2022 - September 15, 2025Giving and Receiving Feedback
January 1, 2022 - September 15, 2025Web Design Intensive Course
January 1, 2016 - September 15, 2025UX Foundations: Style Guides and Design Systems
January 1, 2023 - September 15, 2025UX Foundations: Research
January 1, 2022 - September 15, 2025Giving and Receiving Feedback
January 1, 2022 - September 15, 2025Web Design Intensive Course
January 1, 2016 - September 15, 2025UX Foundations: Style Guidelines and Design Systems
January 1, 2023 - September 15, 2025UX Foundations: Research
January 1, 2022 - September 15, 2025Giving and Receiving Feedback
January 1, 2022 - September 15, 2025Web Design Intensive Course
January 1, 2016 - September 15, 2025German Language Course (Spracheatelier Berlin)
January 1, 2012 - September 15, 2025IELTS 7.5
January 1, 2017 - September 15, 2025Industry Experience
Software & Internet, Professional Services, Financial Services, Media & Entertainment, Education, Energy & Utilities
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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