I'm Elena Kale, a marketing and sales professional who drives growth and customer engagement by delivering robust marketing strategies and operations. I work in a consultative capacity, applying expertise across the full spectrum of marketing and sales activities to maximise ROI while aligning communications with the broader business vision. I'm also a strong leader with excellent communication skills, able to build relationships at all levels and partner with external agencies to deliver high-quality service. I thrive on developing promotions, events and campaigns that unlock revenue and growth across diverse sectors.

Elena Kale

I'm Elena Kale, a marketing and sales professional who drives growth and customer engagement by delivering robust marketing strategies and operations. I work in a consultative capacity, applying expertise across the full spectrum of marketing and sales activities to maximise ROI while aligning communications with the broader business vision. I'm also a strong leader with excellent communication skills, able to build relationships at all levels and partner with external agencies to deliver high-quality service. I thrive on developing promotions, events and campaigns that unlock revenue and growth across diverse sectors.

Available to hire

I’m Elena Kale, a marketing and sales professional who drives growth and customer engagement by delivering robust marketing strategies and operations. I work in a consultative capacity, applying expertise across the full spectrum of marketing and sales activities to maximise ROI while aligning communications with the broader business vision.

I’m also a strong leader with excellent communication skills, able to build relationships at all levels and partner with external agencies to deliver high-quality service. I thrive on developing promotions, events and campaigns that unlock revenue and growth across diverse sectors.

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Language

English
Fluent
French
Intermediate

Work Experience

Director at Inspired Marketing & Media Ltd
January 1, 2016 - Present
Offering tailored marketing support to SMEs across several industry sectors with assignments ranging from strategy and planning through to all aspects of social media, events, video, design and PR.
(Interim) Communications Manager at North Hertfordshire Homes
December 31, 2017 - October 14, 2025
Shaped and drove forward marketing and comms strategy; delivered internal and external comms such as press opportunities, events, a new intranet and reports; advised on brand positioning and customer services; produced regulatory documents to guide process consistency.
Group Commercial Manager at Snozone Ltd
December 31, 2016 - October 14, 2025
Led the creation and implementation of strategic sales & marketing activity; planned and delivered all company marketing activity including campaigns, CRM, data analysis, budgeting, data management and lead generation; coached two sales teams; oversaw brand activity to ensure service levels.
Business Development Manager at Snozone Ltd
December 31, 2012 - October 14, 2025
Delivered all B2B marketing and PR; managed and developed 3 sales teams; drove sales strategy, product development and commercial partnerships, generating £1.7 million in B2B revenue.
Group Marketing Manager at Snozone Ltd
December 31, 2008 - October 14, 2025
Joint accountability for extensive B2B / B2C marketing across 3 sites; created marketing plans; managed a national budget; organised public & consumer events, PR, advertising and BTL marketing; mentored a high-performing team.
Head of Sales & Marketing at Xscape & Snozone
December 31, 2006 - October 14, 2025
Led sales and marketing across Xscape and Snozone; defined campaigns; oversaw CRM, data analysis, content, events and promotions; coached teams and optimized online bookings.
Corporate Events & Travel Trade Manager at MotivAction plc
December 31, 2002 - October 14, 2025
Managed corporate events and travel trade activities; built partnerships and delivered events.
Marketing Manager (Xscape) at Xscape
December 31, 2001 - October 14, 2025
Marketing management for Xscape; supported rebrand and corporate marketing efforts.
Hospitality Director at KCS Group Ltd
December 31, 2001 - October 14, 2025
Hospitality director; oversaw hospitality operations and contributed to brand experience and customer service.
Events Manager at Eurotheme (UK)
December 31, 1999 - October 14, 2025
Managed events for the business.
Account Manager at MotivAction plc
December 31, 1997 - October 14, 2025
Account management responsibilities.
Internal Sales Engineer at FB Chain Ltd
December 31, 1995 - October 14, 2025
Internal sales engineering support and sales activities.
Sales Correspondent at Halcyon Plastics
December 31, 1994 - October 14, 2025
Sales correspondence responsibilities.

Education

CIM Diploma – Chartered Institute of Marketing at CIM
January 1, 1994 - January 1, 1994
HND in Business & Finance at North Hertfordshire College
January 1, 1992 - January 1, 1992
A Levels in Art, English and French at Highfield School
January 1, 1990 - January 1, 1990
GCSEs in English and Mathematics at Highfield School
January 1, 1988 - January 1, 1988

Qualifications

CIM Diploma – Chartered Institute of Marketing
January 1, 1994 - January 1, 1994

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Education, Other