Available to hire
I’m Elena Kale, a marketing and sales professional who drives growth and customer engagement by delivering robust marketing strategies and operations. I work in a consultative capacity, applying expertise across the full spectrum of marketing and sales activities to maximise ROI while aligning communications with the broader business vision.
I’m also a strong leader with excellent communication skills, able to build relationships at all levels and partner with external agencies to deliver high-quality service. I thrive on developing promotions, events and campaigns that unlock revenue and growth across diverse sectors.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Intermediate
Work Experience
Director at Inspired Marketing & Media Ltd
January 1, 2016 - PresentOffering tailored marketing support to SMEs across several industry sectors with assignments ranging from strategy and planning through to all aspects of social media, events, video, design and PR.
(Interim) Communications Manager at North Hertfordshire Homes
December 31, 2017 - October 14, 2025Shaped and drove forward marketing and comms strategy; delivered internal and external comms such as press opportunities, events, a new intranet and reports; advised on brand positioning and customer services; produced regulatory documents to guide process consistency.
Group Commercial Manager at Snozone Ltd
December 31, 2016 - October 14, 2025Led the creation and implementation of strategic sales & marketing activity; planned and delivered all company marketing activity including campaigns, CRM, data analysis, budgeting, data management and lead generation; coached two sales teams; oversaw brand activity to ensure service levels.
Business Development Manager at Snozone Ltd
December 31, 2012 - October 14, 2025Delivered all B2B marketing and PR; managed and developed 3 sales teams; drove sales strategy, product development and commercial partnerships, generating £1.7 million in B2B revenue.
Group Marketing Manager at Snozone Ltd
December 31, 2008 - October 14, 2025Joint accountability for extensive B2B / B2C marketing across 3 sites; created marketing plans; managed a national budget; organised public & consumer events, PR, advertising and BTL marketing; mentored a high-performing team.
Head of Sales & Marketing at Xscape & Snozone
December 31, 2006 - October 14, 2025Led sales and marketing across Xscape and Snozone; defined campaigns; oversaw CRM, data analysis, content, events and promotions; coached teams and optimized online bookings.
Corporate Events & Travel Trade Manager at MotivAction plc
December 31, 2002 - October 14, 2025Managed corporate events and travel trade activities; built partnerships and delivered events.
Marketing Manager (Xscape) at Xscape
December 31, 2001 - October 14, 2025Marketing management for Xscape; supported rebrand and corporate marketing efforts.
Hospitality Director at KCS Group Ltd
December 31, 2001 - October 14, 2025Hospitality director; oversaw hospitality operations and contributed to brand experience and customer service.
Events Manager at Eurotheme (UK)
December 31, 1999 - October 14, 2025Managed events for the business.
Account Manager at MotivAction plc
December 31, 1997 - October 14, 2025Account management responsibilities.
Internal Sales Engineer at FB Chain Ltd
December 31, 1995 - October 14, 2025Internal sales engineering support and sales activities.
Sales Correspondent at Halcyon Plastics
December 31, 1994 - October 14, 2025Sales correspondence responsibilities.
Education
CIM Diploma – Chartered Institute of Marketing at CIM
January 1, 1994 - January 1, 1994HND in Business & Finance at North Hertfordshire College
January 1, 1992 - January 1, 1992A Levels in Art, English and French at Highfield School
January 1, 1990 - January 1, 1990GCSEs in English and Mathematics at Highfield School
January 1, 1988 - January 1, 1988Qualifications
CIM Diploma – Chartered Institute of Marketing
January 1, 1994 - January 1, 1994Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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