Elena Kresovic

Developed and implemented marketing strategies for five student businesses, increasing brand awareness by 15%. Aligned initiatives with goals through targeted market analysis and strategic brand positioning. Enhanced social media engagement by 20% via a cross-platform content calendar, growing an active follower community of over 1,000 on Instagram and Facebook. Planned and promoted multiple campus events to boost visibility for student ventures. Guided five startups in refining sales pitch strategies to support participation in venture funding competitions.

Collaboratively designed and launched 3 new merchandise lines at Huron University College, achieving a notable 60% increase in sales through strategic stakeholder engagement and market insight. Formed strategic partnerships with businesses such as 519 Clothing, diversifying our merchandise and achieving a 15% increase in product variety and 30% rise in customer satisfaction. Drove the redesign and rebranding of the merchandise website, enhancing user experience and navigation, resulting in a 35% increase in online traffic and a 40% rise in online sales over six months.

Enhanced S&I Cleaning Ltd.'s online presence by managing branded content across Instagram, Facebook, LinkedIn, and YouTube, leading to increased engagement and audience growth within six months. Managed a content calendar to maintain consistent daily engagement across all social media platforms, supporting higher website traffic and client inquiries. Produced and optimized over 15 promotional videos, increasing average views and engagement across all platforms.