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I am Elena López-Cano, a Digital Partner Marketing Expert based in Madrid, Spain, focused on designing and executing data-driven marketing strategies that drive growth. My work spans online customer acquisition, lead generation, and CRM-driven campaigns, with a strong emphasis on performance metrics and HubSpot-enabled workflows. I started my career as a radio journalist, covering health, culture, travel and society, which gave me a solid storytelling foundation. I constantly learn new marketing disciplines to grow professionally, stay organized, and deliver measurable results.…I am Elena López-Cano, a Digital Partner Marketing Expert based in Madrid, Spain, focused on designing and executing data-driven marketing strategies that drive growth. My work spans online customer acquisition, lead generation, and CRM-driven campaigns, with a strong emphasis on performance metrics and HubSpot-enabled workflows. I started my career as a radio journalist, covering health, culture, travel and society, which gave me a solid storytelling foundation. I constantly learn new marketing disciplines to grow professionally, stay organized, and deliver measurable results.

Elena López-Cano

Marketing Consultant, Marketing Strategist, Digital Marketer, +4

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I am Elena López-Cano, a Digital Partner Marketing Expert based in Madrid, Spain, focused on designing and executing data-driven marketing strategies that drive growth. My work spans online customer acquisition, lead generation, and CRM-driven campaigns, with a strong emphasis on performance metrics and HubSpot-enabled workflows. I started my career as a radio journalist, covering health, culture, travel and society, which gave me a solid storytelling foundation. I constantly learn new marketing disciplines to grow professionally, stay organized, and deliver measurable results.…I am Elena López-Cano, a Digital Partner Marketing Expert based in Madrid, Spain, focused on designing and executing data-driven marketing strategies that drive growth. My work spans online customer acquisition, lead generation, and CRM-driven campaigns, with a strong emphasis on performance metrics and HubSpot-enabled workflows. I started my career as a radio journalist, covering health, culture, travel and society, which gave me a solid storytelling foundation. I constantly learn new marketing disciplines to grow professionally, stay organized, and deliver measurable results.

Available to hire

I am Elena López-Cano, a Digital Partner Marketing Expert based in Madrid, Spain, focused on designing and executing data-driven marketing strategies that drive growth. My work spans online customer acquisition, lead generation, and CRM-driven campaigns, with a strong emphasis on performance metrics and HubSpot-enabled workflows.

I started my career as a radio journalist, covering health, culture, travel and society, which gave me a solid storytelling foundation. I constantly learn new marketing disciplines to grow professionally, stay organized, and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Digital Partner Marketing Expert at Freelance

July 1, 2023 - Present

Specialized in designing and executing data-driven marketing strategies, with a strong focus on performance measurement, optimization, and delivering measurable growth through digital channels.

Freelance Digital Partner at Self-employed

July 1, 2023 - Present

Specialized in designing and executing data-driven marketing strategies with a strong focus on performance measurement, optimization, and delivering measurable growth through digital channels.

Digital Marketing Manager at Cabka

June 1, 2023 - September 23, 2025

In charge of online customer acquisition, lead generation and qualification strategies; responsible for SEO/SEM activities, audits, forecasting, CRM setup with HubSpot, and content/CRM-driven marketing.

Digital Marketing Manager at Cabka

June 1, 2023 - September 12, 2025

Learned how to position a website in top Google positions (organic and paid) and the techniques and tools necessary to perform audits; completed Postgraduate in SEO, SEM & Analytics; led product launch campaigns.

Inbound and Retention Manager

February 1, 2021 - September 23, 2025

Creation and implementation of the customer retention and loyalty strategy including compensation plans, coupons strategy and promotional gifts. Also, together with the operations team, focused on the customer journey experience to ensure the quality of service and customer satisfaction. Managed Some campaigns, blog content and newsletters.

Head of Sales Acquisition at Jeff

February 1, 2021 - September 12, 2025

Creation and implementation of the customer retention and loyalty strategy including compensation plans, coupon strategy and promotional gifts; in-bound and retention campaigns; oversight of the customer journey with the operations team.

Radio Journalist and Producer at Ondacero Radio

January 1, 2018 - September 23, 2025

Wrote and provided voice-over for contents in the Society section: health, culture, traffic, immigration and royal house. Produced and wrote the program Paralelo 20; also contributed to Radio Marca.

Inbound and Retention Manager at Jeff

January 1, 2018 - September 12, 2025

Creation and implementation of the customer retention and loyalty strategy; in charge of inbound campaigns, blog content and newsletter.

Radio Journalist and Producer at Onda Cero Radio; Radio Marca

May 1, 2016 - September 12, 2025

Wrote and provided voice-over for society-section contents (health, culture, traffic, immigration and royal affairs) for Onda Cero. Produced and wrote the program Paraleo 2.0 for Radio Marca.