Elena Molinari

Independently led full-cycle UX/UI consulting projects for B2C, B2B and SaaS clients spanning research, redesign, design systems and brand strategy. Conducted UX research for AirHelp (40+ moderated/unmoderated user tests) to optimize localized homepages across Italy and the UK, producing design and content recommendations that informed engagement and conversion improvements. Redesigned UX/UI for Icona's B2B service desk suite, simplifying user flows and cutting clicks-to-completion to speed up task resolution and improve interaction consistency. Delivered narrow-scoped UX/UI and research engagements for clients including InOne, BeautyForJob and Luisaviaroma.

Independently led full-cycle UX/UI consulting projects for B2C, B2B, and SaaS clients—covering research, redesign, design systems, and brand strategy. Conducted UX research for AirHelp (40+ moderated/unmoderated user tests) to optimize localized homepages across Italy and the UK, delivering design and content recommendations impacting engagement and conversion. Redesigned UX/UI for Icona’s B2B service desk suite, simplifying user flows and reducing clicks-to-completion to speed task resolution and improve interaction consistency. Delivered narrow-scoped UX/UI and research engagements for clients including InOne, BeautyForJob, and Luisaviaroma.

Designing a secure data hub for customer-facing teams to lower the risk of losing critical booking and customer data while increasing efficient upselling in destination. Contributed to reducing Average Handling Time by 5% and maintaining stable CSAT. Leading the accessibility and AI-readiness transition of all customer communications, balancing customer satisfaction with brand consistency across channels and verticals in close collaboration with PMs and engineers. Driving B2B design system adoption to reach 60% EAA accessibility compliance by the end of FY26 and to 90% AI-readiness. Built scalable foundations of another B2B design system, increasing adoption by +17% and raising NPS +81 points for developers and designers. Owning design for TUI’s central experiences management platform, evolving it from MVP to complex operational capabilities to reduce time-to-market and improve operational workflows and system scalability. Owned redesign of app and web user flows to grow trust, e