I take products from discovery to delivery: shaping requirements with PMs, running research with real users, building design systems, and shipping features that move business metrics. I think in systems and speak engineering's language. I use AI tools daily to speed up research, exploration, and iteration. Based in Switzerland with a valid B permit.

Elena Perez

I take products from discovery to delivery: shaping requirements with PMs, running research with real users, building design systems, and shipping features that move business metrics. I think in systems and speak engineering's language. I use AI tools daily to speed up research, exploration, and iteration. Based in Switzerland with a valid B permit.

Available to hire

I take products from discovery to delivery: shaping requirements with PMs, running research with real users, building design systems, and shipping features that move business metrics.

I think in systems and speak engineering’s language. I use AI tools daily to speed up research, exploration, and iteration. Based in Switzerland with a valid B permit.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent
French
Intermediate
German
Intermediate

Work Experience

Lead UX Designer at HyperIn Oy
October 1, 2023 - Present
Sole UX Designer leading end-to-end experiences for B2B intranet (Manage, web), Mobile Intranet (B2B, Flutter), and Loyalty apps (B2C, native + Flutter). Balanced new feature delivery with legacy improvements, aligning design with business goals. - Shipped 5 new features and redesigned key workflows across B2B/B2C products. - Ran usability studies (~20 users each), validating ~80% of features pre-release. - Built and maintained 2 design systems (30+ components), reducing UI inconsistencies ~25% and handoff time ~30%. - Delivered prototypes and specs in Jira, reducing rework and accelerating delivery.
XR Interaction Designer at Double Point
March 1, 2023 - August 31, 2023
Explored smartwatch-based input as a new AR/VR interaction paradigm, combining company research with M.Sc. thesis work. - Designed and iterated 2 Unity prototypes, testing comfort, accuracy, and natural gestures. - Conducted usability studies with 20 participants in 5 weeks, informing XR design decisions. - Produced guidelines that improved task performance and shaped future XR directions.
UX & Product Consultant at Freelance / Europe
March 1, 2022 - March 1, 2023
Partnered with startups and SMEs to improve internal tools and digital products through UX design and strategy. - Redesigned employee surveys, boosting response rates by ~35%. - Delivered wireframes and prototypes in Figma, validated iteratively with clients. - Conducted usability testing and design iterations that drove +15–20% higher activation rates. - Advised founders on UX priorities aligned with business KPIs.
Dashboard Designer at Empresarios Agrupados
October 1, 2021 - March 1, 2022
Designed cybersecurity dashboards to transform complex data into usable insights for enterprise analysts. - Created data visualizations that reduced analysis time by ~40%. - Improved prioritization of incidents, enabling analysts to detect +20% more critical cases. - Delivered prototypes, dashboards and documentation adopted by operations and cross-functional teams.
Full-Stack Developer at Accenture
February 1, 2021 - August 31, 2021
Combined prototyping, development, and user research to build a cybersecurity training app following agile principles. - Prototyped a web service from research applying design, responsive and accessible principles to improve usability. - Conducted user testing and debugging, ensuring smooth performance and intuitive user flows. - Developed a functional service with Angular
XR Interaction Designer
October 20, 2023 - Present
Developed AR/VR interaction methods and UX flows for XR projects; conducted usability studies; integrated AI into design workflows; produced two unit prototypes and contributed to design system evolution.
Lead Product Designer
March 20, 2022 - March 20, 2023
Led product design across B2B/B2C web & mobile platforms (Flutter, Vue + Quasar); defined and shipped features for Mobile Intranet, Manage, and Mobile Loyalty Apps; redesigned legacy workflows; built/maintained design systems; aligned UX with business metrics.
UX & Product Consultant
October 20, 2021 - March 20, 2022
Participated in product requirements meetings with PMs, sprint planning, and roadmap discussions; shaped requirements, UX strategy, and contributed to design systems and product strategy.

Education

BSc Computer Science Engineering at Universidad Politécnica de Madrid
September 1, 2017 - June 30, 2021
Double MSc in Human-Computer Interaction and Design at EIT Digital Master School (with UPM and Aalto University)
September 1, 2021 - September 1, 2023
MBA at ThePower
January 1, 2020 - January 1, 2021
BSc Computer Science Engineering at Universidad Politécnica de Madrid
January 1, 2017 - January 1, 2021
MSc Human-Computer Interaction at Aalto University
January 1, 2021 - January 1, 2023
Summer School: Digital Transformation & AR/VR at University of Ljubljana
June 1, 2020 - August 31, 2020
MBA program (EIT Digital Master School) at EIT Digital Master School
January 1, 2021 - January 1, 2023

Qualifications

ABET & EURO-INFO accreditation
January 11, 2030 - April 10, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Other