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Hi! I'm Elena Qian, a UX/UI designer and web developer who loves turning complex ideas into intuitive, accessible interfaces. I specialize in end-to-end product design, from user research and information architecture to prototyping and front-end implementation, with a focus on scalable design systems and data-informed UX improvements. I've led and contributed to design and engineering efforts at startups and studios, including Crossfill, PangTong Wellhead, Cobalt, and Elevate Skin Clinic. I combine usability testing, competitive UX audits, and agile collaboration to ship features that boost task completion and user satisfaction. I'm currently completing a BA in Psychology at UT Austin with a Business minor, and I've earned a UX/UI Design Bootcamp certificate from McCombs and a Harvard Business School course in Business Strategy.…Hi! I'm Elena Qian, a UX/UI designer and web developer who loves turning complex ideas into intuitive, accessible interfaces. I specialize in end-to-end product design, from user research and information architecture to prototyping and front-end implementation, with a focus on scalable design systems and data-informed UX improvements. I've led and contributed to design and engineering efforts at startups and studios, including Crossfill, PangTong Wellhead, Cobalt, and Elevate Skin Clinic. I combine usability testing, competitive UX audits, and agile collaboration to ship features that boost task completion and user satisfaction. I'm currently completing a BA in Psychology at UT Austin with a Business minor, and I've earned a UX/UI Design Bootcamp certificate from McCombs and a Harvard Business School course in Business Strategy.

Elena Qian

Product Designer, Web Developer, UX Designer, +2

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Hi! I'm Elena Qian, a UX/UI designer and web developer who loves turning complex ideas into intuitive, accessible interfaces. I specialize in end-to-end product design, from user research and information architecture to prototyping and front-end implementation, with a focus on scalable design systems and data-informed UX improvements. I've led and contributed to design and engineering efforts at startups and studios, including Crossfill, PangTong Wellhead, Cobalt, and Elevate Skin Clinic. I combine usability testing, competitive UX audits, and agile collaboration to ship features that boost task completion and user satisfaction. I'm currently completing a BA in Psychology at UT Austin with a Business minor, and I've earned a UX/UI Design Bootcamp certificate from McCombs and a Harvard Business School course in Business Strategy.…Hi! I'm Elena Qian, a UX/UI designer and web developer who loves turning complex ideas into intuitive, accessible interfaces. I specialize in end-to-end product design, from user research and information architecture to prototyping and front-end implementation, with a focus on scalable design systems and data-informed UX improvements. I've led and contributed to design and engineering efforts at startups and studios, including Crossfill, PangTong Wellhead, Cobalt, and Elevate Skin Clinic. I combine usability testing, competitive UX audits, and agile collaboration to ship features that boost task completion and user satisfaction. I'm currently completing a BA in Psychology at UT Austin with a Business minor, and I've earned a UX/UI Design Bootcamp certificate from McCombs and a Harvard Business School course in Business Strategy.

Available to hire

Hi! I’m Elena Qian, a UX/UI designer and web developer who loves turning complex ideas into intuitive, accessible interfaces. I specialize in end-to-end product design, from user research and information architecture to prototyping and front-end implementation, with a focus on scalable design systems and data-informed UX improvements.

I’ve led and contributed to design and engineering efforts at startups and studios, including Crossfill, PangTong Wellhead, Cobalt, and Elevate Skin Clinic. I combine usability testing, competitive UX audits, and agile collaboration to ship features that boost task completion and user satisfaction. I’m currently completing a BA in Psychology at UT Austin with a Business minor, and I’ve earned a UX/UI Design Bootcamp certificate from McCombs and a Harvard Business School course in Business Strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Chinese

Fluent

Work Experience

Associate Product Designer at Crossfill

June 1, 2023 - Present

Designed and shipped a 0–1 product experience for a self-serve AI visibility platform, streaming onboarding and content workflows, reducing manual errors, and accelerating publishing velocity by 50%. Conducted 6+ usability tests with clients to uncover navigation and comprehension pain points, resulting in design updates that increased task completion by 31% in subsequent sessions. Created wireframes and clickable Figma prototypes to expand the company website from 1 page to 5, redesigning information hierarchy and messaging to improve product storytelling and navigation. Collaborated with engineers to translate LLM output behavior into intuitive UI components.

Inbound Web Intern at Cobalt

July 1, 2024 - January 1, 2025

Analyzed user behavior using Hotjar heatmaps and session recordings to uncover navigation friction and engagement gaps; recommended and implemented improvements that enhanced usability on high-traffic pages. Ran A/B tests on landing pages and email campaigns in HubSpot, increasing click-through rates by 60%. Conducted a website audit using Google Analytics and SEMrush, optimizing redirects, metadata, internal linking, content relevance, page speed, and mobile usability; boosted overall blog rankings by 25%. Drafted and copy wrote website content for page refreshes and performed thorough pre- and post-launch QA to ensure accuracy, functionality, and brand/SEO consistency.

Digital Marketing Designer at PangTong Wellhead

September 1, 2023 - May 1, 2024

Redesigned a 13-page WordPress website to improve UX/UI, optimize landing page conversions, and align content with performance marketing strategy; supported paid media campaigns on LinkedIn and Google Ads; resourced CRM segments for ABM; coordinated promotional assets and lead capture for post-event follow-up. Researched target accounts, updated CRM segments, and organized email campaigns assets by persona to support ABM outreach. Coordinated tradeshow assets and lead capture for post-event follow-up.

UX Team Lead at Greek Clean

September 1, 2023 - May 1, 2024

Led a team of four conducting user research and designing a mobile prototype in Figma for a trash pickup solution tailored to college organizations, addressing post-event bulk waste management with a user-focused approach. Conducted six in-depth user interviews to develop personas, journey maps, and storyboards, using card sorting to inform intuitive navigation and content structure. Executed 15 accessibility tests to assess and enhance user experience, applying iterative design improvements and developing a clear instructional tutorial to boost usability and onboarding effectiveness.

Product Designer at Crossfill

July 1, 2025 - Present

Designed and shipped a 0–1 product experience for a self-serve AI visibility platform, streamlining onboarding and content workflows, reducing manual errors, and accelerating publishing velocity by 50%. Conducted 6+ usability tests with clients to uncover navigation and comprehension pain points, resulting in design updates that increased task completion by 31% in subsequent sessions. Created wireframes and clickable Figma prototypes to expand the company website from 1 page to 5, redesigning information hierarchy and messaging to improve product storytelling and navigation. Performed competitive analysis to identify UX opportunities that informed feature prioritization and product roadmap decisions. Collaborated closely with engineers to translate LLM output behavior into intuitive UI components, improving user understanding during early product testing.

Associate Product Designer at Crossfill

July 1, 2024 - January 1, 2025

Led end-to-end design of product features, collaborating with product managers and engineers to deliver UI components and scalable design patterns. Contributed to design systems, performed usability testing, and translated user insights into intuitive interfaces.

Inbound Web Intern at Cobolt

September 1, 2023 - May 1, 2024

Analyzed user behavior using Hotjar session recordings and Google Analytics to identify drop-offs in landing and onboarding flows. Designed and executed A/B tests on page layouts and CTA placements, increasing click-through rate by 60%. Conducted competitive UX audits to benchmark landing pages and identify differentiation opportunities. Developed wireframes and layout variations to optimize information hierarchy and reduce cognitive friction on high-traffic pages. Updated and standardized UI patterns across landing pages to improve consistency and usability.

Web Developer at Elevate Skin Clinic

June 1, 2023 - December 1, 2023

Designed and developed a 5-page responsive website, owning UX strategy, UI design, and front-end implementation from concept to launch.