Elena Qian

Designed and shipped a 0–1 product experience for a self-serve AI visibility platform, streamlining onboarding and content workflows, reducing manual errors, and accelerating publishing velocity by 50%. Conducted 6+ usability tests with clients to uncover navigation and comprehension pain points, resulting in design updates that increased task completion by 31% in subsequent sessions. Created wireframes and clickable Figma prototypes to expand the company website from 1 page to 5, redesigning information hierarchy and messaging to improve product storytelling and navigation. Performed competitive analysis to identify UX opportunities that informed feature prioritization and product roadmap decisions. Collaborated closely with engineers to translate LLM output behavior into intuitive UI components, improving user understanding during early product testing.

Led end-to-end design of product features, collaborating with product managers and engineers to deliver UI components and scalable design patterns. Contributed to design systems, performed usability testing, and translated user insights into intuitive interfaces.

Analyzed user behavior using Hotjar heatmaps and session recordings to uncover navigation friction and engagement gaps; recommended and implemented improvements that enhanced usability on high-traffic pages. Ran A/B tests on landing pages and email campaigns in HubSpot, increasing click-through rates by 60%. Conducted a website audit using Google Analytics and SEMrush, optimizing redirects, metadata, internal linking, content relevance, page speed, and mobile usability; boosted overall blog rankings by 25%. Drafted and copy wrote website content for page refreshes and performed thorough pre- and post-launch QA to ensure accuracy, functionality, and brand/SEO consistency.